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For just a minute, let’s put aside what we all want in our stockings – chocolate, fudge, smarties, lollipops, gumdrops, taffy, skittles, licorice, jujubes, jelly beans, caramels, jelly tots, jelly worms, jelly bears, jelly lips… Oops, sorry. Fell on a highly deserving tangent there.
What every market research client wants is not cheap nor simple nor speedy. You can’t buy it nor borrow it. It requires hard work, a lot of planning, a ton of smarts, and lots of understanding.
No, it’s not social media research. It’s not surveys and it’s not focus groups and it’s not interviews. It’s not portals or dashboards or t-tests or chi-squares or anovas or conjoint or multiple regression. It’s not powerpoint reports or virtual reports or excel files or tabulations. It’s not more phone calls or fewer phone calls or more meetings or fewer meetings.
Happy research clients want just one thing – quality.
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