I did it. Yes. I broke down and spent my Christmas money. Let’s put aside the fact that I still get Christmas money from the moms and move on to what I spent it on.
In just six to eight weeks, this pretty little plum coloured Fitbit will arrive at my door. (The “make it pink so girls will buy it” marketing scheme works on me but plum is just as good.)
Supposedly, it will monitor my heart rate all the time including when I am awake and asleep. It would have been cool to have it a few weeks ago when my four wisdom teeth were ripped out of my face but I’m sure some other quite unpleasant event will greet me soon enough.
I’m quite looking forward to learning:
– how consistent my sleep is, and how many times I wake up at night
– whether my heart rate speeds up or slows down when I get ready for work or leave work, or when I go toy awesomely fun ukulele class
– how incredibly nuts my heart rate is when I speak at conferences, show up at cocktail hour, plow through a crowded exhibit hall. Though I may seem calm and relaxed, it really takes a ton of mind games to turn quiet me into loud me.
And at the same time, I’ll be wondering… If someone gets their hands on my data, what will they do with it? What products will they develop as they learn about me? What heart rate medications will they need to sell to me? What fitness products will they need to sell to me? Will I need to buy the shirt version to measure electrical outputs? The sock version to measure sweat outputs? The earbud version to measure brainwaves? What will marketers and brand managers learn about me and my lifestyle?
Now that I think about it, this is MY form of gamification. I can’t wait to see charts, watch trends, and compare Norms. And now that I’m learning Python and rstats, I would love to get my hands on the dataset of millions of people and millions more records. With permission of course.
Well, it’s that time of year again!
Regardless of which holiday you celebrate and even if you celebrate the holiday of “I deserve a treat today”, you’re sure to find a statistics gift for yourself or your loved ones below. Just click on the image to go to the website and order. Go! Quickly before they run out! Shirts, cups, hats, toddler toys, and more, they’re all here.
I know. It’s tempting. You want to make a splash. You want to liven up the page. And you need to do it fast. But what are you supposed to do knowing that the 3D function misrepresents data and makes you look unprofessional as a data visualizer? How can you make your chart really cool and sexy?
Have no fear, my tips are here!
1) choose a really sexy chart that best reflects the data. Line charts for changes over time, bar charts for comparisons of categories, pie charts for percentages that add to 100.
2) choose sexy colours from the primary and secondary colour wheel. Avoid fluorescent colours. Avoid using yellow on white. And keep in mind that 8% of guys are colour blind so consider a restrained use of dotted or dashed lines.
3) choose really sexy labels and titles that clearly describe and explain the contents of the chart.
4) choose sexy scales that start at zero, end just above the largest number, end have 3 or 4 cut points in between.
5) as a last resort, if you think a chart can only be sexy if it has unnecessary and extraneous components, insert several sparkly blinky unicorns and switch careers
Thank you Sesame Street for teaching us this game.
And now, dear Market Researchers, play with me. One of these charts does not belong and the reason is 100% obvious once you figure it out. So, if you aren’t quite sure if your answer is the right answer, it probably isn’t. Leave your answers in the comment section – Chart 1,2,3,4 or 5. On your mark, get set, go! The FIRST person to leave the correct answer in the comment section below and who is going to MRIA in St. Johns next week will win a free copy of The Listen Lady. Good luck!
We have a winner! Ole was the lucky winner of a copy of The Listen lady. He knew exactly why one of these charts is not like the other. (If you want the answer, you’ll just have to ask him.) Congrats!
- What’s normal about an 18 year old who earns $150k per year? #MRX (lovestats.wordpress.com)
- You know what a leading question is, right? #MRX (lovestats.wordpress.com)
- 5, 7, and 9 Point Scales: Do You See The Difference? #MRX (lovestats.wordpress.com)
- Talk doesn’t cook rice #MRX (lovestats.wordpress.com)
The concept of sharing. I’ve heard about it many times but, up until now, I have been unable to internalize the meaning. Give someone one of my candies? Let someone have a taste of my dessert? It made no logical sense.
But, we know that anything put into chart format is instantly easier to understand so when I saw these charts for the Metro Newspaper on the TTC subway system appearing to explain the intricacies of sharing, I decided I ought to pay attention. Maybe I’d learn something.
I couldn’t help myself. The creative juices started to flow and poetry spewed out of me like warm icing from pastry bag. And then, one poem let to another and another and the twittersphere united in poetry goodness. Do enjoy, then tweet your own poem about statistics, charts, or research methods. I’ll add it here. Enjoy!
- No way? Way! The LoveStats Book! #MRX (lovestats.wordpress.com)
- How Heidi Wilson Won a #TweetFeel T-Shirt #MRIA2011 #MRX (lovestats.wordpress.com)
This is why 3D charts suck. They might just kill you.
Big numbers can be really hard to visualize. What does one in a million look like? How different is it from one in ten million? A table of rows and columns is a nice way to compare numbers, and charts can be really helpful too. But rice…. well, food just makes everything easier and tastier to understand. Enjoy!
You might like
An Acceptable Use of Pie Charts: Van Gogh Color Distributions #MRX
3 Reasons Why Researchers Hate Focus Groups #MRX
Pie-Packing by Mario Klingemann: More fascinating pie chart art
Can a Cup of Coffee Prevent a Suicide?
My Tastebuds are Leptokurtic, How About Yours? #MRX
The Last Blog Post is an idea set up by Daniel Burstein. His request: “If you had one last blog post to send out to the marketing world, what would you say?” There are already many posts available to read and you can follow them with the Twitter hashtag #LastBlog. Here is my post, albeit sent out to the marketing research world. ***
You have been blessed with the ability to understand research. It is a gift that gives you the ability to make the world a better place in your own unique way. Where some people see reams of numbers swirling in a haze of fear, you see t-test results and chi-square tables and regression equations that make perfect sense. You know how to interpret confidence intervals and sampling error and outliers to come to accurate and meaningful conclusions. You know how to design questionnaires that produce valid numbers and how to select samples that give generalizable results.
Use your gift for the common good. Speak loudly when statistics are being interpreted too strictly, too loosely, or just plain incorrectly. Speak loudly when surveys are too long, too boring, or poorly designed. Speak loudly when samples are selected with little care. Speak loudly when charts and illustrations are being used to entertain instead of educate. Speak loudly when you see our market research industry being wrongly trod upon.
Speak loudly my dear #MRX friends.