About

Welcome!

I’m a market research methodologist who specializes in questionnaires and survey design and analysis, and data quality. I speak, blog, and author articles about research methods, social media research, statistics, charts, data quality, and basic research topics.  I think research should be fun and interesting, instead of a dreaded, tangle of numbers and charts that don’t make any sense. I say things about research that other people are thinking but can’t always put into words. I take my work very seriously but I also make sure it comes with a large dose of reality and small dose of humour. Learn lots more about me on my LinkedIn page.

As you see in the image to the right, current clients say I am supportive, determined, action-oriented, and a great writer.

Read LinkedIn recommendations from other clients:

  • Sarah Liverance, Sklar Wilton and Associates: Want to get something done? Give it to Annie. Don’t know you need to get something done? Work with Annie. She’ll uncover opportunities you never knew you had. And then she’ll make them happen. She’s smart, creative, quick-witted, and one of the most productive professionals I’ve ever had the pleasure to work with. A gifted writer, Annie can produce content at a remarkable rate. We are grateful to Annie for all she’s done to help us build our brand and profile.

  • Delaine Hampton, Adjunct Professor at Rotman School of Management, University of Toronto. Annie provided an incredibly insightful and engaging lecture for the Rotman MBA class I teach on Market Research. There is no one better than Annie to instruct future business leaders on the use of social media data for their business decisions. The students found it a privilege to attend this talk by Annie. Her examples, her plain speaking and her depth of experience made it a memorable evening.

  • Andrew Middleton, Director of Business Development at madai. Annie has been such a pleasure to work with. Annie is professional, competent, knowledgeable, and respectful. Her in depth knowledge of her industry is an asset to any business. Your organizations research will be better off for having had her play a role.

  • Melanie Drouin, Soft Skills Workshop Facilitator & Coach – Operational Efficiency Consultant. Annie is one of the most inspiring, driven and selfless person I have had the honor to work with with. Armed with the courage of her conviction that we can all do better, Annie constantly challenges the status quo and works tirelessly to help others reach their goals. When I talk with Annie, I always leave the conversation feeling motivated to push myself a little harder, to learn more, to try something new. Her commitment to always give the best of herself brings that out in others – it’s a rare gift for someone to have the ability to impact others so deeply and those of us who have the privilege to benefit from Annie’s guidance and energy are the true benefactors of that gift.

 

Education

  • York University, PhD, Experimental Psychology, Studied data quality of online surveys and generalizability of results from non-random samples.
  • Certified in I/O psychology with the College of Psychologists of Ontario in 2000 (no longer active status).

Read Online Now

Publications

  • 2014 Alert!, Survey Magazine columnist
  • 2013 Alert!, Vue, IJMR (refereed), Survey Magazine columnist
  • 2012 The ListenLady (a social media research novel), IJMR
  • 2011 Alert!, Vue, Quirks, AMA;
  • 2010 Social Media Research, Alert!, Sampling, Quirks;
  • 2009 Twesearch, Alert!, Esomar Conference summary, Research Live;
  • 2008: Online survey data quality, Vue Magazine;
  • 2003: Online Survey Response Rates, Comparing On-line and Off-line Results, Imprints;
  • 2002: Best Practices for Online Research, Imprints;
  • 2001: Comparison of WWW and Paper-and-Pencil Questionnaires, Behavior Research Methods, Instruments, and Computers (refereed);
  • 1999: World Wide Web as a Data Collection Tool, Computers in Human Behaviour (refereed)

Presentations

  • 2017: NewMR
  • 2016: NewMR
  • 2015: MRIA, NewMR
  • 2014 Net Gain, NewMR Explode-A-Myth, CMA CX, AAPOR, CASRO, ESOMAR, MRIA
  • 2013 ESOMAR, MRA, AMSRS, QRCA, ACEI, AAPOR, CASRO, MRIA, NewMR
  • 2012 Netgain workshop, MRIA lunch and learn, CASRO management, ESOMAR Best Of, MRMW, QRCA, Radio NewMR
  • 2011 ESOMAR 3D, Research Live SMR, IIR, MRA, MRIA, MRA Webinar, Netgain5;
  • 2010 Social Media Research, MRIA, Netgain, MRA, ARF, ASTM, CASRO;
  • 2009 Cell Phone Research, PeanutLabs webinar; CASRO Social Networks in market research, Online data quality;
  • 2008 CASRO, IIR, MRA – Data Quality;
  • 2007 MRIA NetGain – Right Tools for the Right Job; IIR – Identifying Poor Quality Respondents in Online Research ; 2004 CMA – Writing Quality Online Surveys;
  • 1997, 2001 Canadian Psychological Association – Creating Online Surveys, Response Sets in WWW and Offline Surveys

Awards

Annie_Pettitesomaraward ESOMARBestPaper

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