About

Welcome!

I’m the Chief Research Officer at Peanut Labs, a company that specializes in DIY/self-serve targeted, pre-screened panel sample via Samplify, DIY survey programming via SurveyTool, and DIY polling via Crowdvi.be. I’m a market research methodologist who specializes in social media research, survey design and analysis, and data quality. I speak, blog, and author articles about research methods, social media research, statistics, charts, data quality, and basic research topics.  I think research should be fun and interesting, instead of a dreaded, tangle of numbers and charts that don’t make any sense. I say things about research that other people are thinking but can’t always put into words. I take my work very seriously but I also make sure it comes with a large dose of reality and small dose of humour.

You can catch my opinions and posts here as well:
 

         

Current Employment

• Peanut Labs, Chief Research Officer. Offering DIY/self-serve targeted, pre-screened panel sample via Samplify, DIY survey programming via SurveyTool, and DIY polling via Crowdvi.be
• Research Now, Vice President, Research Standards
• Chair of Publications, Editor in Chief of Vue Magazine, MRIA
• Member of Advisory Board for Georgian College RAP research analyst program

Previous Employment

• Ipsos (Director of Panel Analytics), ICOM (Research Scientist), Ministry of the Solicitor General (Measurement Project Manager)

Education

• York University, PhD, Experimental Psychology, Studied data quality of online surveys and generalizability of results from non-random samples.
• University of Guelph, BA, Psychology, Studied the psychometric properties of personality tests

Industry Associations

• Individual member of MRIA and AAPOR
• Member of CASRO, MRA, MRIA, and ESOMAR committees that created guidelines for social media research

Read Online Now

• Research Live 2014: Twitter data: misused and misunderstood
• Quirks 2014: Forget gamification; try writing a humanized survey
• Research Live 2014: Driven to frustration
• Vue 2013: CREATING PROPRIETARY MEASURES WITH SOCIAL MEDIA DATA
• Quirks: Thoughts on sampling and weighting in social media research
• Alert! Magazine 2013: Angels and Demons and Measuring Data Quality the Right Way
• Research Live 2012: A researcher’s guide to social media stalking
• Quirks 2011: Using social media research to complement traditional methods
• Vue 2011: WORDS I’LL LIVE TO REGRET
• Vue 2011: LIKE A SURVEY
• Vue 2009: NO OFFENSE, PLEASE! WE ARE SIMPLY ENSURING DATA QUALITY
• Vue 2003: MAIL VS. ONLINE RESEARCH: DECIDING BETWEEN COST AND QUALITY
• Vue 2003: ON-LINE SURVEY RESPONSE RATES: ANY TRICKS OF THE TRADE?
• Vue 2002: BEST PRACTICES FOR ON-LINE SURVEYS -PLAYING NICELY WHILE USING FANCY FEATURES

Publications

• 2014 Alert!, Survey Magazine columnist
• 2013 Alert!, Vue, IJMR (refereed), Survey Magazine columnist
• 2012 The ListenLady (a social media research novel), IJMR
• 2011 Alert!, Vue, Quirks, AMA;
• 2010 Social Media Research, Alert!, Sampling, Quirks;
• 2009 Twesearch, Alert!, Esomar Conference summary, Research Live;
• 2008: Online survey data quality, Vue Magazine;
• 2003: Online Survey Response Rates, Comparing On-line and Off-line Results, Imprints;
• 2002: Best Practices for Online Research, Imprints;
• 2001: Comparison of WWW and Paper-and-Pencil Questionnaires, Behavior Research Methods, Instruments, and Computers (refereed);
• 1999: World Wide Web as a Data Collection Tool, Computers in Human Behaviour (refereed)

Presentations

• 2014 Net Gain, NewMR Explode-A-Myth, CMA CX, AAPOR, CASRO, ESOMAR, MRIA
• 2013 ESOMAR, MRA, AMSRS, QRCA, ACEI, AAPOR, CASRO, MRIA, NewMR
• 2012 Netgain workshop, MRIA lunch and learn, CASRO management, ESOMAR Best Of, MRMW, QRCA, Radio NewMR
• 2011 ESOMAR 3D, Research Live SMR, IIR, MRA, MRIA, MRA Webinar, Netgain5;
• 2010 Social Media Research, MRIA, Netgain, MRA, ARF, ASTM, CASRO;
• 2009 Cell Phone Research, PeanutLabs webinar; CASRO Social Networks in market research, Online data quality;
• 2008 CASRO, IIR, MRA – Data Quality;
• 2007 MRIA NetGain – Right Tools for the Right Job; IIR – Identifying Poor Quality Respondents in Online Research ; 2004 CMA – Writing Quality Online Surveys;
• 1997, 2001 CPA – Creating Online Surveys, Response Sets in WWW and Offline Surveys

Awards

Congratulations to @LoveStats on winning the MRIA award of Outstanding Merit!! #mria14 #mrx #newMR pic.twitter.com/7PJIcS2f3W

— Research Now Canada (@ResearchNowCA) June 11, 2014

Annie Pettit won the David K Hardin award for her "Promises and Perils of SMR," the best paper in AMA's Marketing Research in 2011. Congrats

— Chuck Chakrapani (@CChakrapani) July 27, 2012