Social media research guidelines
These guidelines were developed by the respective organizations to help users and buyers of social media research ask appropriate questions about the methodology and determine for themselves which suppliers are providing the type and quality of data that they require to solve their research problems.
Standards and guidelines in this area are constantly evolving,broadening, and improving as providers and users innovate. If you are passionate about continually supporting the quality and validity of social media research, make sure your voice is heard.
Disclosure: I contributed to each of the Esomar, Casro, and MRA/IMRO guidelines.
- ESOMAR Guidelines on Social Media Research
- Guideline on Social Media Research: issued in July 2011
- CASRO Social Media Research Guidelines
- MRA/IMRO Guide to the top 16 Social Media Research Questions
- MRS Online Data Collection and Privacy Discussion Paper
- The data privacy debate in social media market research: a legal perspective
Base level market research guidelines
In addition to any applicable social media research guidelines, social media researchers must also follow the applicable generic market research guidelines.
- 10 Core Principles of the MRIA Code of Conduct in poster format
- MRIA’s Code of Conduct and Good Practice – ARIM
- Code of Standards and Ethics – CASRO
- ICC/ESOMAR Code on Market and Social Research
- ESOMAR code for passive data collection, observation and recording PDF
- Expanded MRA Code of Marketing Research Standards
