Market Research Resources

Social media research guidelines

These guidelines were developed by the respective organizations to help users and buyers of social media research ask appropriate questions about the methodology and determine for themselves which suppliers are providing the type and quality of data that they require to solve their research problems.

Standards and guidelines in this area are constantly evolving,broadening, and improving as providers and users innovate. If you are passionate about continually supporting the quality and validity of social media research, make sure your voice is heard.

Disclosure: I contributed to each of the Esomar, Casro, and MRA/IMRO guidelines.

CASRO SMR GuidelinesESOMAR SMR GuidelinesMRA SMR Guidelines

Base level market research guidelines

In addition to any applicable social media research guidelines, social media researchers must also follow the applicable generic market research guidelines.

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