I’m pretty good about curating my Twitter account to be relevant to me and current. When accounts go dormant, the author switches their career, or there’s too much promotion, I unfollow (or mute) those accounts. Given that, the people I follow are at least somewhat active tweeters within the marketing research, polling, data, statistics, visualization, VR, and AI industries.
Within that set, however, there is a core group of people who inspire, teach, or make me rethink what I thought I knew. If you’re looking for the same, may I suggest following every single person on the list below. For quicker following, go right to my Twitter list: https://twitter.com/LoveStats/lists/my-essential-mrx-peeps/members. This list is always changing as I occasionally find new gems.
I also follow a bunch of unrelated, fun accounts so if you want to know what tickles my fancy outside of research (mudlarking, archeology, birds, horrid jokes), have a peek here: https://twitter.com/LoveStats/lists/off-topic-fun
|(((Adam Korengold))) @akorengold||Insight generator, PRC.|
|Adriana Rocha @adricrocha||CEO at eCGlobal, the creator of http://eCGlobal.com , a social network that helps brands & consumers to collaborate and make better data-driven decisions.|
|Andrew Kohut @AndrewKohut1||Founding Director, Pew Research Center|
|Andrew Reid @reidandrew||CEO of Rival Technologies | Founder of Vision Critical | Entrepreneur • Innovator • Investor • Husband • Dad • Adventurer|
|Andrew Vincent @Waves05||Childlike curiosity, insight practitioner, consultant and trainer. Waves on twitter: no blog just 140 characters of opinion (and NOT 280, LESS not MORE).|
|andrewjeavons @andrewjeavons||text analytics, software development, psychology, cat wrangler and silversmith.|
|Angus Reid @AngusReid||Chair, Angus Reid Institute, Angus Reid Forum. Passionate about public views on the issues of our times. Prepared to put my own spin on the unfolding dynamic.|
|Angus Reid @Reid_Angus||Exec Chair @Visioncritical; lifetime pollster @angusreidglobal|
|Ariel Edwards-Levy @aedwardslevy||Reporter and polling editor @HuffPostPol, covering politics/public opinion. LA native, USC alum, perpetually in search of a pithier Twitter bio. I like puns.|
|Ashley Kirzinger @AshleyKirzinger||Associate Director for Public Opinion and Survey Research at @kaiserfamfound. Also: @AAPOR’s Transparency Init, #womenalsopoll Elder Millennial. She/Her. Ph.D.|
|Barb Justason @barbjustason||Pollster follows only active accounts: #Vancouver #VanPoli #BCpoli #Civic #Urban. Justason Market Intelligence & Vancouver Focus®.|
|Barry Watson @bwatson_erg||President and CEO at Environics Research|
|Ben Page, Ipsos MORI @benatipsosmori||Chief Exec at Ipsos MORI, Visiting Professor at Kings College London https://www.ipsos-mori.com . Trustee at @centreforlondon and @Ageing_Better|
|Betty Adamou @BettyAdamou||CEO & Founder @RTG_Ltd Author: Games & Gamification in Market Research http://amzn.to/2LI2H5m SeriousGame designer. Inventor of ResearchGames™. Keynote speaker|
|Brian F. Singh @BFSingh||Catalyst/Strategist/Data scientist. Angel investor, food/wine aficionado & (tries to be) decent guy. They/Them.|
|Bruno Moynié @BrunoMoynie||Ethnographer-filmmaker, inclined to storytelling. Blues & Stinky cheeses lover.|
|Carol Fitzgerald @carolfitzgerald||President & CEO of @BuzzBack #MRX|
|Caroline Criado Perez @CCriadoPerez||Lobbyist for Big Vagina. Author of INVISIBLE WOMEN. UK publicist: @lucietwiggs US publicist: publicity[at]http://abramsbooks.com . Agent: tbohan[at]http://wylieagency.co.uk .|
|Cathy Harrison @VirtualMRX||Insights & Market Intelligence Professional: Creative, skilled, & methodologically agnostic. Holistic approach to exploring complex business concerns #MRX #PMP|
|Claire Durand @clairedurand||Professeur, dept. de sociologie, U de Montréal; Sondages/ Survey research; Méthodes quantitatives/ Quantitative methods; CECD-CSDC; Past President, WAPOR.|
|Dan Ariely @danariely||Professor of Psychology and Behavioral Economics|
|Dan Foreman @winifredatwell||https://www.linkedin.com/in/dforeman|
|Dan Womack @DanWomack||Insights, strategy and innovation guy. Fan of meaningful change, informed decisions & vinyl records. #MRX|
|Danielle Todd @DanielleDDTodd||Account Director @wearerelish. London @WomenInResearch lead. Love great brands that do good, feminism, boxing and wine.|
|Data Science Renee @BecomingDataSci||Creator/Host of Becoming a Data Scientist Podcast // @DataSciGuide @DataSciLearning @NewDataSciJobs // Personal acct: @paix120 // Data Scientist at @HelioCampus|
|David Dutwin @DDutwin||Its all about the method – EVP/Chief Methodologist at @ssrs_research|
|David F. Harris @David_F_Harris||David does training and consulting on questionnaire design and research planning. Author of the book, The Complete Guide to Writing Questionnaires.|
|David Stark @davidstarkca||Widowed dad, road safety advocate, privacy officer in financial services industry. Co-founded Friends and Families for Safe Streets. #ffsafestreets|
|Diana Lucaci @dianalucaci||Founder, CEO at True Impact. We humanize the customer and drive growth with consumer neuroscience research.|
|Diane Hessan @DianeHessan||Entrepreneur, author & angel investor. Founder/Chair of C Space, Boston Globe Columnist, lover of all things baseball & politics. Mom to 2 fabulous daughters.|
|Director of Global Attitudes Research @pewresearch||Jenny C @Jenny_Census|
|Dr Liz Allen @DrDemography||Demographer | Demography, populations, surveys, data, methods, census. Educator, researcher.|
|Dydra Virgil @dhvirgil||25 years marketing research experience (qual & quant). Skilled moderator. MBA, Wake Forest University BA Economics, UNC at Chapel Hill|
|Edward Tufte @EdwardTufte||Statistician,visualizer,artist, professor. Founded Graphics Press, Hogpen Hill Farms, ET Modern Gallery|
|Edward @Edward04||Consumer Insights Manager based in Berlin|
|Elina Halonen @SquarePegMind||Consumer behaviour specialist | Neurodivergent | Cross-cultural psychologist|
|Elizabeth Moore @ms_lizzie||Analyst wrangler, insights professional at Telstra. Choral singer. Lover of classical music, opera, skiing and my family. Opinions my own.|
|eric salama @ericsalama||ceo of @kantar, leader in global #marketresearch insights and consulting and part of @wpp. governor of @birkbeckUoL dad, arsenal supporter|
|Finn01 @Finn01||Director General, ESOMAR|
|Fiona Blades @FionaMESH||Founder & Chief Experience Officer of MESH – The Experience Agency.|
|Frank Graves @VoiceOfFranky||Frank Graves is the president and founder of EKOS Research Associates. Views here are personal and not those of EKOS Research .|
|Gian Fulgoni @gfulgoni||Former Chairman & CEO and Co-Founder, comScore. Digital Media, Digital Commerce, Market Research, IRI, Sports, Porsche, Pittsburgh Steelers|
|griffinsc @griffinsc||Passionate supporter of young creatives and artists, especially in theater.|
|Hilary Mason @hmason||GM for Machine Learning at @Cloudera. Founder at @FastForwardLabs. Data Scientist in Residence at @accel. I|
|Howard Fienberg @hfienberg||VP Advocacy for @InsightsMRX and co-director of @CensusProject … tweeting on Hockey, lobbying, sci-fi, horror and #mrx|
|Ilka Kuhagen @ilkakuhagen||Award Winning Qualitative Research Consultant: Insight | Innovation | Consulting|
|Its all about the method – EVP/Chief Methodologist at @ssrs_research||Andrew Kohut @AndrewKohut1|
|Jacqueline Rousseau-Anderson @jaranderson||Passionate exec turned strategist who loves helping people get sh*t done.|
|Jane Frost @JaneFrostMRS||Chief Executive Officer at MRS – the world’s largest research association. Experienced marketer, and champion of all things research. All views are my own.|
|Jean-Marc Leger @JeanMarcLeger1||Président de la firme de sondages Léger, la plus importante firme de sondages et recherche marketing à propriété canadienne.|
|Jeffrey Henning @JHenning||Executive director of the MRII, providing continuing education to market researchers worldwide. ~I mark quotes edited to fit Twitter with tildes.~|
|Jen Romano-Bergstrom @romanocog||Experimental Psychologist; UX Research Director @Bridgewater; Coach; @UXPA_Int Board Mem; Author of ‘Eye Tracking in UX Design’ & ‘Usability Testing of Surveys’|
|Jenny C @Jenny_Census||I’m a Research Psychologist for the US Census Bureau. Views expressed here are my own!|
|Joaquim Bretcha @jbretcha||ESOMAR President | Netquest International | Mindprober advisor | HealhtusNepal co-founder #mrx #dataanalytics #connector #communicator|
|John Crockett @JohnCMRP||modern market researcher who spends too much time talking sports with his dog|
|John D. Willis @TOjohnw||Inclusive design in services. organizations, and markets. Current work in social service modernization. All tweets are my own opinions.|
|John Kearon @ChiefJuicer||Founder & CEO of System1 Group PLC [formerly BrainJuicer]|
|John Wright @JohnWrightLive||30 yrs polling. 40 yrs Public Affairs Communications. Demography. Commentator. Pundit. Political Observer. Absolutely Non Partisan. 3 Bestseller Canadian Books.|
|johngriffiths7 @johngriffiths7||explorer planner and researcher Planning Above and Beyond Research Liberation Front and Waggledancers are all social objects I am linked to|
|Jon Cohen @jcpolls||chief research officer @surveymonkey. x-@washingtonpost, @pewresearch @ABCNews, @PPICNotes, @Accenture. Suffering @CalAthletics fan; x-suffering @warriors fan|
|Jon Puleston @jonpuleston||Vice President Innovation Kantar Profiles division, specialising in the design & development of interactive surveys & online research innovation|
|Julie K @julie1research||Market strategy & research for F500 tech, platform, fin tech, media, e-commerce brands. Amplifier, listener, socializer, spotter, friend #MRX, #NGMR #NewMR ENTJ|
|Justine Bulgar-Medina @Bulgar_Medina||Survey Researcher. Sociologist. Researcher @ NORC. #Northeastern alumna. Amateur chef. Bibliophile. And, an overall geek.|
|KARENE SMITH @ShineyInsights||Leading the creative & efficient insights geekery at Shine Insight – an alternative insights agency. #MRX #visualstorytelling #dataviz #marketresearch|
|Kathryn Korostoff @ResearchRocks||I get to work with 9 instructors and 100+ consultants, and all of us are aiming for the same thing: advancing customer insights through research excellence.|
|Kathy Doyle @DoyleResearch||Innovative qualitative research. We are experienced, curious, smart and strategic.|
|Katie Clark @InsightsGal||Market researcher, digital storyteller, life hacker, productivity nerd, #twinmom, adoption advocate|
|Kerry Hecht @Kerryhecht||Mom of a human and three dogs. Lifelong market researcher and CEO/Founder of Echo MR|
|Kevin Gray @kevinsgray999||Andrew Vincent @Waves05|
|KJ @kristajoyce1114||kicking and screaming|
|Kristen Olson @olson_km||Survey Methodologist by profession. Sociologist by choice.|
|Kristen Soltis Anderson @KSoltisAnderson||Polls at @echeloninsights, host on @siriusxm POTUS Ch + @thepollsters + writes for @washingtonexaminer|
|Kristin Anderson @kanders32||Customer Insights professional in the Women’s Retail Apparel sphere. Curiosity driven. Sometimes athletic, always enthusiastic. All views my own.|
|Kristin Luck @kristinluck||Serial #entrepreneur turned advisor & #growth strategist. Data monetization pro. Latest project @scale_house. Passion project: @womeninresearch|
|Kristof De Wulf @kristofdewulf||Co-founder & CEO @InSites l Empowering people to shape the future of brands l @TEDx talker I Former @Vlerick professor I #mrx #insight #innovation #cx #custexp|
|Laura Davies @lauramdavies||Researcher, marketer, pollster, online community builder & non-profit campaigner, living it up in Essex, but homes away from home in Canada & India. Views own!|
|Laurent Flores @laurentflores||#Entrepreneur #Digital #Marketing #Analytics #Professor of Marketing #Author #Sailor|
|Layla Shea @UpwordsInsights||Chief Insights Officer and founder of Upwords. Curious about everything.|
|Leonard Murphy @lennyism||Thinker, Doer, Leader, Advisor, Investor. Insight innovation junkie. Dad to 5 and proud uber-geek.|
|Lisa Horwich @PallasResearch||B2B Researcher | Strategist | Marketer | Moderator | Martial Arts Enthusiast|
|Lisa Wilding-Brown @WildingBrown||Lisa Wilding-Brown|
|LKHDavison @lkhdavison||Founder, MD @keenasmustard marketing agency for data, research and insight. Formerly @keenasmustard now me. Fan of Radio4 and tea, builder’s please|
|Marcello Sasso @marcellosasso||VP, Aimpoint Research, Market Research Thought Leader|
|Mario Canseco @mario_canseco||Mario Conseco|
|Mark Blumenthal @MysteryPollster||Pollster. Husband. Father. Cyclist. Formerly: SurveyMonkey, Huffington Post, http://Pollster.com , political consultant (D).|
|Michael Link @MLink01||Dad, drummer, foodie, registered drone pilot — Views are my own.|
|Molly Brodie @Mollybrodie||Mollyann Brodie | Kaiser Family Foundation (@KaiserFamFound) Sr VP Exec Operations & Exec Director, Public Opinion & Survey Research | @AAPOR President|
|Natalie Jackson @nataliemjb||Research Director @PRRIpoll (opinions my own) | polisci PhD ||
|Nicole Radziwill @nicoleradziwill||VP Quality & SCM #rstats #wx #machinelearning #IIoT #EHSQ #datascience #asd UNI’92 & 50% Nichól Ní Radsibhfuil! http://qualityandinnovation.com|
|Niels Schillewaert @niels_insites||Managing Partner, co-founder InSites Consulting | Author & Speaker | PhD | Research Geek | Change Executive Thinking via Consumer Consulting|
|Nikki Lavoie @NikkiMindspark||Me, but professional me. Globe-trotting Managing Director of @mindsparklab. Conduit of human connection. American in Paris.|
|Oana Rengle @OanaRengle||Qualitative Research Fairy|
|Ol’ Man Crosstabs @OldSchoolMRX||Research the way it should be done.|
|Paul Fairie @paulisci||Sometimes I teach politics, more often I tweet jokes.|
|Peter Harrison @Peter_Harrison||Behaviour Change, branding & Insights person. Opinions / sense of humour my own and statistically speaking likely to be shared by you if you choose to follow|
|pollcat @pollcat||AKA Scott Keeter. Senior survey advisor to Pew Research Center. Lapsed political scientist. Bad golfer. Hiker. Same colleges as Steph Curry & Michael Jordan.|
|Rana el Kaliouby @kaliouby||Entrepreneur. Scientist. Co-founder and CEO @Affectiva. On a mission to humanize technology with #EmotionAI – YGL at WEF. #CV #ML #DeepLearning #womenintech|
|RayPoynter @RayPoynter||At the intersection of work, fun & discovery. Founder #NewMR – my core activities are consulting, learning, training, writing, and having fun.|
|Reg Baker @thesurveygeek||Market, opinion and social research maven, contrarian, avid birder, photo enthusiast and music lover|
|Reineke Reitsma @rreitsma||Forrester Analyst. Interested in anything related to consumer behavior, technology change, and market research – preferably in combination|
|Richard Wike @RichardWike||Director of Global Attitudes Research @pewresearch|
|Rick Hobbs @rhobber||Research, Analytics, Sports. Views are my own.|
|Robert M. Groves @RobertMGroves||Provost of Georgetown’s main campus, professor in mathematics and statistics, and sociology. His blog can be found at http://blog.provost.georgetown.edu|
|S Saurage-Altenloh @SaurageFacts||Trendspotter. Research strategist. Networking junkie. Lover of music, wine, fast cars, motorcycles, art and my Constitutional rights. MBA, PhD…|
|Scott Koenig @Scott_Koenig||Marketing storyteller, educator, researcher, and community volunteer helping businesses and individuals reach their potential.|
|Shannon Danzy @sdanzy||Sharing my curiosity abt culture, brands + people | Online qualitative research specialist | Brand strategist | Co-Chair, QRCA Young Pro Committee + NY Chapter|
|Siamack Salari @SiamackSalari||Outsider, Ethnographer, dad, cook, lover. Visiting Fellow Dept of Management Kings College London. EthOSapp creator.|
|Sima Vasa @simavasa||Passionate, curious, successful leader focused on elevating the data, #mrx and analytics ecosystem. Entrepreneurship, Investment Banking, Advisor, Podcast Host|
|Stan Sthanunathan @ssthanunathan||Strategy, Insights, advanced analytics, big data and Impact. Humour, Laughter and Optimistic view of life. Self proclaimed shopaholic!|
|Stas Kolenikov @StatStas||Survey statistician. Views are not my employer’s (@AbtAssociates @AbtDataScience). Looking forward to opportunities to collect data for you. [stas kɐlʲ’enʲikɐv]|
|Sue York @1sue3||Helping Create the Future of Research. Author of ‘The Handbook of Mobile Market Research’. Founder of #NewMR. Social and Market Researcher.|
|Susan Abbott @SusanAbbott||Facilitator, quallie, author, artist. http://thinkglobalqualitative.com | http://sgabbott.com | http://ca.linkedin.com/in/susanabbott political: @mspundit|
|SusanSweet @SusanSweet||Qualitative research consultant who loves travel, food, coffee and her kids. Can be found here: firstname.lastname@example.org|
|Tom De Ruyck @tomderuyck||Managing Partner @InSites | Creating Consumer-Centric Thinking, Future Proof Organisations | Keynote Speaker | Author | Prof. @IESEG | Investor @SpeakersBaseHQ|
|Tom Ewing @tomewing||Pop writer, market researcher, lazybones. He/him.|
|Trent Buskirk @trentbuskirk||Data Science Renee @BecomingDataSci|
|Trina Arnett @trinalytics||Perpetually curious and passionate researcher, data junkie, visualization wonk, analytics geek.|
|Vanessa Oshima @VOshima70||Kiwi that loves Japan, her husband and kids … and life in general … motto is to never let it beat you … try hard enough it will join you!|
|Zontziry Johnson @zontziry||#MRX influencer. Lifelong learner. Mother. Sewer. Sci-fi and boardgame geek. Call me Z! All tweets are my own opinion and craziness.|
|CEO @abacusdataca Prof @Carleton_U. Speaker with @speakersdotca #cycling, #strategy, #cdnpoli, #marketing, #foodie, #wine, & #Millennials.|
I suspect this is the number one complaint people have about conference talks. Not the lack of vegetarian meals, not the early sessions, but rather sessions billed as educational that turn out to be sales pitches.
What happens when a talk is a sales pitch? People tune out of your talk and in to something else like complaining about you on Twitter, choosing the next talk to go to, finding out what’s for lunch, or checking the sports scores. In my case, I tweet about brownies.
The fortunate thing is that this problem is REALLY easy to avoid.
- Never say the name of your company or your brands. Audience members have the conference program in front of them. We can read about you and your company there. Besides, if you say things that are truly educational and intriguing, people will open that program to your page and circle your name a bunch of times. They’ll probably even wait to speak to you after you’re finished talking.
- Don’t provide an explanation of your company even for context. Company context is irrelevant in about 99.99999% of cases. Even if it’s a really cool video. I’ve yet to see one instance where a company video improved my understanding of the talk.
- Never say ‘we’ or ‘our.’ I KNOW who you are talking about. I KNOW the things you say represent you and your company. Instead of saying “We believe that mobile surveys are the most disruptive methodology you will see this year,” try saying “Mobile surveys are the most disruptive methodology you will see this year.” Besides, this phrasing offers a bigger and more memorable punch. And no, mobile surveys are not the next big thing.
- Don’t describe YOUR tools. We don’t care about YOUR tools. Your audience is there to learn about new theories and processes and tools beyond the bubble of your company. Teach them the generic ideas, which just so happen to be reflected in your tools and your business model. As you demonstrate your impressive knowledge about the broader industry, the audience will decide that you are worth talking to and they will whip open that agenda and circle your name to follow up with later.
- Don’t answer questions about your product or company. Listen to questions and focus them towards industry knowledge so that everyone in the room will learn something from your answer. For example, you can say, “I’d be happy to talk about our pricing or features during the break but I agree with you that privacy should be designed into every piece of software from the beginning, not as an after thought.”
- Put a compelling sales pitch in your bio. And by sales pitch, I mean offer an interesting and relevant bio that contains specific details about your offerings not dreams, buzzwords, and nondescript nonsense.
- Put your logo on every slide (if you’re allowed to). Put your contact information on the first and last slide so that strong silent types can reach out to you privately afterwards. Put your twitter name on every slide and encourage people to tweet. I shouldn’t have to say those things but I recently went to a conference where NUMEROUS speakers did not put their name on their presentation. I’m positive most of them lost out on potential follow-ups.
- Finish exactly on time. When you’re late, conference organizers get upset, audience members get ansty, the speakers after you get annoyed, and you create a lot of bad karma. Respectful speakers generate follow ups.
- Deliver fabulous content full of actionable recommendations that people can implement immediately. Fill your talk with to-do lists and checklists and reference materials. Offer additional white papers and case studies to those who want more information. The best sales pitch is awesome content. Hands down.
You might know I’m a huge fan of Twitter. You get to meet a lot of people, learn lots of new things, and listen to myriad points of view. It’s a great educational and networking tool.
Except when people forget how to relate to potential customers as human beings rather than sales prospects. Let’s consider these two private messages I received from the same person a few weeks apart.
Always great connecting with another CX professional Annie! We at COMPANY would love your feedback on our new eBook on customer-centric measurement and analytics to help with your customer improvement efforts to reduce churn, increase engagement and fuel growth. LINK
Message 1: First, it’s nice that the person took note of my human name rather than my Twitter name. Kudos on that. However, I’m curious why they would love my feedback on a CX ebook since I don’t really do any work in CX. Why do they want my feedback? Why do they want my feedback for free? And, wow, what a pretty series of buzzwords – reduce churn! increase engagement! fuel growth! I won Business Bingo with one DM.
Now let’s dissect the followup private message I received a few weeks later.
Hi Annie. I noticed you didn’t download my prior offer. Well, here’s another one that might be more relevant to you. I’ve summarized my decade long research efforts on the Net Promoter Score in a free white paper, “TITLE OF WHITE PAPER”. One NPS myth is that many customer-centric professionals believe the claim that the NPS is the best predictor of growth. In reality, only 25% of customer-centric professionals believe that claim. Download the free whitepaper to see the other four NPS myths and learn what you can do to improve your customer analytics efforts. Be sure to share it with your colleagues; you’ll be a hero. LINK
Message 2: STALKER ALERT! Apparently they’ve been watching their email list for ME. Checking whether I personally downloaded their ebook. (Ignore the fact that I regularly use an unnamed email account to download these sorts of things because newsletters aren’t my thing.) If I didn’t already download it, but was planning to, those plans just got canceled. Second, their offer? You mean the ebook they wanted me to download so I could give them free feedback? That’s not an offer. That’s free consulting. And lastly, share with my colleagues so I’ll be a hero? My, we think highly of ourselves, don’t we! For a company focused on customer experience, the experience that this potential customer had was less than stellar and less than heroic.
I actually like it when people share links to webinars, ebooks, and white papers. But I don’t like presumptive strangers telling me what I like or what I need or what they think I’m doing. And I definitely don’t like being stalked. So to end on a more positive note, I took a stab at rewriting those marketing messages in a way that is more human, and less stalky.
Tip #1: Get rid of the you and your words that imply you know what I need or want or do.
Tip #2: Never, ever, ever indicate or imply you are stalking. Even though we all do it.
Always great connecting with another CX professional Annie! I just wrote an eBook on customer-centric measurement and analytics to help with customer improvement efforts to reduce churn, increase engagement and fuel growth. If that sounds interesting to you, download it here. Maybe we could chat about it. LINK
Hi Annie. I prepared a free white paper based on my decade long research efforts on the Net Promoter Score, “TITLE OF WHITE PAPER.” One NPS myth is that many customer-centric professionals believe the claim that the NPS is the best predictor of growth. In reality, only 25% of customer-centric professionals believe that claim. Download the free whitepaper to see the other four NPS myths and learn what can be done to improve customer analytics efforts. Feel free to share it with any colleagues who are interested in the NPS. LINK
This lesson in relating to people in a non-stalking way is brought to you by the letter circle and the number orange.
Even though this infographic is out of date, having first been published in January 2014, the points it lays out are still relevant today. Jade Furubayashi from Simply Measured describes the Twitter practices of the top brands including how many times they tweet every day and how engagement is affected by the number of followers. But don’t misinterpret that correlation by buying yourself 100,000 followers. Paid followers won’t add to your engagement and they won’t love and adore your brand by sharing, tweeting, and retweeting. Only genuine brand love creates engagement.
- Interesting infographic: How your brain sees a logo (lovestats.wordpress.com)
- Missing Data: Whose problem is it anyways? (web.peanutlabs.com)
- 13 tips for giving the worst presentation ever (lovestats.wordpress.com)
- How women should ask for a raise if they don’t want to follow Microsoft’s CEO advice of Trust Karma (lovestats.wordpress.com)
WAPOR opened with a bang as David Fan described the statistical techniques he used to organize the accepted papers into relevant bunches. The key terms included cluster analysis and the traveling salesman approach as a number of presenters were asked to determine which of the other accepted papers were most similar to theirs. One of the methodological issues that had to be dealt with was that some presenters were forced to back out at the last minute such that the carefully designed grouping didn’t end up being perfect. Alas, as with every research project, errors creep in.
And in case you’re curious, no, there was no parade of WAPOR figure heads each welcoming us with a short prepared talk. There were no dance routines, fun videos, or Nice tourism representatives. Yes, a room full of data geeks got a truly geeky talk from the head geek. I’m still chuckling about it. 🙂
Rather than summarize the talks I went to, I’ll mention a few interesting tidbits and a few thoughts that came to mind for me.
- Do you ever consider responder needs, not your own needs? When you’re designing surveys, do you ever really think about what the responder needs as part of the research process? I know you want quality data and you want to design surveys that generate quality data, but do you really think about the fact that responders may want to answer a survey on a phone because they can take it to a private room or a quiet room? Similarly, do you realize that people may not want to answer a phone survey because there are other people in the room or it’s too noisy for them? Stop fussing over whether you do or don’t want people to take a survey on their phone. Give them the tools to give you the best data they can – from a quiet room, a private room, or anywhere.
- People don’t fan pages they don’t like. One of the speakers mentioned that people don’t fan brand pages if they aren’t truly fans of the brand. Well, that’s not completely true. Many people ‘fan’ or ‘like’ a page so that they can leave a complaint or criticism on it. Or, they want to monitor what the brand is doing to see how it compares to their loyal brands. Or, they like the page to learn about discounts and coupons that they can redeem with their own brand. Whether Facebook or Twitter, it doesn’t matter what the social network names the buttons – people will click on the button that suits their purpose.
- Social media data has yet to be validated. Someone also mentioned that social media data is taking a while to become widely used because the data itself hasn’t been validated yet. For instance, if someone tweets that they went to McDonald’s, did they really go to McDonald’s. I found this comment kind of funny coming from someone in the survey world. Hm… if someone says on a survey that they went to McDonald’s, did they really go to McDonald’s? Something to ponder!
- Why are Google, Facebook, and Microsoft so far ahead in research? This comment came up as a tangent and was never answered by the speaker, but I’ll take it on here. Why? Because they aren’t research companies. They don’t have to fuss and fret and worry that their norms and standards will be royally screwed up. They aren’t worried about fitting 412 questions into 5 minutes of survey time. They aren’t trying to figure out how to make their product ‘fun.’ We DO have to worry about these things. Actually, I disagree that we have to worry. If we keep worrying as we have been, then Google and Facebook and Microsoft will wipe our faces with their research. If we don’t get with the times and become our own thought leaders, that’s what’s going to happen. Be aware of your norms and be cautious as you change them. Make the research experience enjoyable as it should be. It’s your business at stake. Stop talking. Start doing. (me included!)
- Are AAPOR guidelines too American? You know, I never really thought of that before. There are a number of organizations in the research world that want to be global. Given that WAPOR is the world version of AAPOR, I must conclude that AAPOR does want to be global. Yes, as was mentioned during today’s talk, most of the AAPOR guidelines are drawn with first world, English countries in mind – everyone has a phone, everyone has a smart phone, everyone has a physical legal home. Do the AAPOR guidelines make it easy or even possible for people in other countries to conduct ‘good’ research? It’s worth a ponder.
- Let’s stop the probability/non-probability debate. Hear hear! I don’t believe there is such thing as a probability sample in the human world (generally speaking). Yet, AAPOR continues to promote the idea. You see, even if you COULD know an entire population and select a random sample, people will still decline to participate, quit participating, answer questions incorrectly, misread questions, lie on questions, etc. The assumption is that probability samples create perfect data and this is just never the case. I would love it if we could just drop the whole probability superiority complex and get on with our work.
- Candy is a legitimate snack. Breaktime featured a fine selection of…. candy? yes, candy. For the second time today, I was happily shocked. Someone later mentioned that fruit was also available but I don’t know what that is and I didn’t see it. So they lied.
And that, my friends, is the Day 1 wrap!
GUN control, he said GUN control! 🙂
- The Conference Presenter Gender Gap #WAPOR #AAPOR #MRX (lovestats.wordpress.com)
- I poo poo on your significance tests #AAPOR #MRX (lovestats.wordpress.com)
- How many survey contacts is enough? #AAPOR #mrx (lovestats.wordpress.com)
- President of American Association of Buggy-Whip Manufacturers takes a strong stand against internal combustion engine, argues that the so-called “automobile” has “little grounding in theory” and that “results can vary widely based on the particular fuel t (andrewgelman.com)
I’m on Twitter a lot. I tweet a lot, I read it a lot. But I seem to be gravitating more and more to Facebook even though the powers that be tell me Facebook is about to implode. But I’ll tell you why I’m dating Twitter less than I used to.
- It’s getting harder and harder to talk to a person. As people realize the value of branding, more and more Twitter accounts are being named after companies and brands. They tweet endlessly all day long and attempt to engage in conversation. But I really can’t remember the last time I picked up a box of Cheerios and had a fun and interesting conversation with it. I talk to people, not brands. Even though I deliberately follow people over brands, my Twitterstream is an endless list of brands and companies, as if every human has stopped tweeting. Why not sign each tweet with -Annie, or put -Annie in your user bio. Yup, change your user bio every day depending on who’s tweeting.
- More and more people are begging to be followed. Outright asking for people to follow up them. No, they aren’t buying followers and I do appreciate that. But I don’t appreciate tweets along the lines of “Hey LoveStats, I love your tweets. Please follow us.” You see, if you tweeted with me even a couple of times, I would have reviewed your tweets and determined for myself whether your tweets were of interest to me. In other words, if you’ve tweeted with me and I’m not following you, it’s likely because I don’t want to follow you.
- Fewer and fewer tweets are personal. As I already said, I prefer to talk to people. And have lunch and play with their kids and do embarrassing things. It’s fun to read these things because first of all, well, they’re fun. And second of all, it helps me get to know you as a person, you as someone I’d like to talk to. I firmly believe there is a healthy balance between professional and serious, and fun and friendly. As a market research community, we are losing the right balance.
In conclusion, please treat me like a person wearing pink socks and eating chocolate, not a robot that might open a wallet for you.
There are a few basic rules to creating a great Twitterstream. The most obvious ones are
- Follow people with similar interests
- Don’t follow people who only tweet marketing messages
- Don’t follow people who only tweet inspirational messages
- Don’t follow people just because they followed you first
These tips will ensure that your Twitterstream is generally interesting and relevant. But, you’ll still see lots of irrelevant and uninteresting tweets with this method as most people like to create a bit of variety by tweeting off-topic once in while. It does potentially create a more fun reading pane for those just looking for something fun to read.
But, if you’re rushed or really need to focus, an open Twitterstream can sometimes bog you down. One of the best things you can do is create the perfect search string. For instance, here is the search string I use
The essential features are
- Choose your favorite hashtags and insert “OR” between each of them
- Choose terms you NEVER want to see. In my case, my stream is completely wiped of all things bieber and directioners. Just insert “-” before each of the dreaded words
- Choose a language. I only want to see English tweets so I type “lang:en: at the end of my search string
- Run the search and then save it
As you use the search string every day, take note of which hashtags need to be added to the list to include or exclude more tweets. Re-save your search string and then delete the old one. After a few days of adding and removing terms, you’ll end up with the perfect, highly relevant search string. Enjoy!
[To delete an old search string, run the old search string. Then the delete option will appear in the corner.]