Apparently, the commercial that Nationwide insurance ran during the Super Bowl was disturbing. Inappropriate. A buzz kill.
Apparently, being reminded that accidents kill thousands of children every year is disturbing. Inappropriate. A buzz kill.
Especially when it’s run during a national sports event when friends and family get together to have fun and cheer on their favourite team.
Because, you see, accidents don’t happen during fun times. Toddlers don’t get their hands on dangerous chemicals when families are having fun. Kids don’t drown in pools when friends are over for a good time. Children always take care to time their accidents for when people aren’t having fun, for convenient times, for boring times. For when people aren’t distracted and are paying close attention to their every movement their child takes.
As the only commercial still being talked about a week after a big important game of people throwing a ball to each other has finished, I’m really glad that a commercial about the horrors of accidental deaths pissed people off. I hope more brands run commercials that piss people off. Maybe some toddlers’ lives will be saved.
If TV audience measurement in Canada is your thing, then you’ve already heard the news. And if you live in Canada, then you may have seen the TV commercial. I have to say, it makes me very happy!
First of all, as anyone who is experienced in social media research will tell you, this is a great move. Acronyms are always troublesome in that they pull in too much incorrect data. Good luck to FOX and ABC channels as they continue to struggle cute a baby fees and kiddies learning to spell! Numeris is a unique word that is long enough to be confused with little else. They will reap the rewards in great data quality.
Second, I don’t know why they decided to run the commercials but on behalf of the entire industry, I say thank you! Thank you for reminding people about research surveys, thank you for promoting our industry, and thank you for doing it all with a little bit of humour.
I’m not a big fan of commercials given their abundance of marketing speak, 300 word per minute small print, and hilariously incompetent demonstrators, but once in a while something catches my eye. These two TV ads, from Wiser’s, have managed to do just that. They aren’t quite good enough to make me abandon root beer and lady apple soda pop, but they do make me chuckle and they did make me share them with you here.
Carry your own damn purse, woman!
I am a commercial skeptic. The Vulcan researcher in me means that I don’t believe a word they say. I automatically assume every word is simply marketing speak to make me forget about the practical or impractical features of a product.
But this commercial, well, it’s a little different. It doesn’t talk about the brand of coffee (Maxwell House) or the flavour or the price or any other silly little thing that I won’t believe anyways. Instead, it reminds me what every day should really be. A day that we are thankful for and happy to be a part of. A day where we’re proud of ourselves and content with who we are.
If you need a pick me up, then this commercial is for you.
This is why 3D charts suck. They might just kill you.
1) We aren’t allowed to include research participants who might accidentally or willfully harm other research participants or the researcher.
3) We were born thousands of years too late and have already been indoctrinated in the usefulness of far too many insignificant products.
[tweetmeme source=”lovestats” only_single=false]How much wood would a woodchuck chuck if a woodchuck could chuck wood?
It’s tongue twister I know well, one taught to me by my dad who was raised on a farm where his job was to aim the shotgun well and kill as many of those dastardly annoyances he could.
Seeing the commercial brought me right back to the good old days of my childhood. I couldn’t tell you the brand names associated with most commercials but to transport me back in time made this commercial stick out like the silo on my dad’s farm.
- Can’t help laughing at the GEICO piggy in the carpool (pinkbananaworld.com)
[tweetmeme source=”lovestats” only_single=false]
- An inspiring item for people to use in their retweets
- One item everyone can actually understand but cannot be physically accomplished
- One item everyone really should do but is completely outside the budget
- One item everyone will do because it’s easy though ineffective
- One item everyone wishes they could do but can’t because it’s too complicated
- One item that everyone already does
- One really stupid item that makes the reader feel smarter you
- At least one synergistic item that is engaging and leverages story telling using web 2.0
- At least one item that references BP, the Old Spice guy, statistics about Octopus Paul, or some other topical item that will get you a lot of hits when you put it in your tag list
- A really funny item at the end that will make people retweet and share the list even though it’s as stupid as this list
Read these too
[tweetmeme source=”lovestats” only_single=false]You’ll get a pretty good handle on my sense of humour if you watch these ads. I don’t know what’s happening on TV right now, but there are three goodies that make me chuckle. Or to look at this differently, three commercials that created fabulous marketing campaigns. I give each of them two big thumbs up for treating consumers as smart people.
Ally Bank Easter Egg Hunt: This little guy is such a cute darling and he has the funniest expression. Everyone hates fees and charges that are tacked onto prices afterwards and even kids get it. Even darling little cute kids. Awwww…
Wind Mobile Hotdogs: Here’s another commercial taking a great stab at fees and charges that aren’t included in the price. Fees and charges that are actually part of the price. It is great marketing that will appeal to people who just want the honest truth up front. We’re not stupid and aren’t fooled by this. In fact, consumers will recognize who is being honest and up front and will vote with their wallets.
Kotex U: This commercial tickles my fancy because it’s like someone read my mind when they created it. Why do commercials promote, “Have a happy period” when you feel like throwing up and your back is killing you and you want to die. THIS commercial speaks to real women without insulting their intelligence.
Read these too
There are many ways to terrify people. Put a spider on their shoulder, make them stand close to the edge of a cliff, tell them you’re going to visit the in-laws (ftr, mine are great). Different people are scared of different things. There does, however, seem to be one fear that transcends other fears – the fear of statistics and numbers.
How did this come to be? Were our math teachers horrible people? I doubt it (though one of mine was and that’s a whole seperate post). Were we threatened with having to do extra math if we didn’t finish our brussel sprouts? Doubt that too.
Here’s my theory. Remember english class where you wrote a beautiful essay and the teacher gave you an A? That A didn’t mean perfect, it meant great job. However, you never got an A in math. You got an 80%. In other words, you got 80% right, and 20% horribly, horribly wrong. You failed at 20%. You sucked for 20%. Even though you did a great job, you still managed to screw up a lot of answers.
Math insists on having a right answer. It’s right or its wrong. It’s not a teachers perception of your thoughts and ideas and its not even a measure of how much they hate you. For, even if your math teacher hates you, if your answer matches what’s in the teachers edition, you got the mark and the grade.
It seems to be that, even though nobody is perfect, we are scared of situations where there is no doubt we are wrong. We seem to forget that everyone is wrong at one point or another, and we all have strengths and weaknesses.
My advice to you is don’t be fearful. Expect to make mistakes. Expect to forget formulas. No one is perfect and no one gets every math problem right.
Statistics can actually be interesting if you really to listen to them. TV commercials and other marketing materials use lots of bad statistics and they are a source of great amusement, at least for me. And, you will find that people who are okay around numbers are in high demand in the job market. That’s good enough for me!