Tag Archives: women

How women should ask for a raise if they don’t want to follow Microsoft’s CEO advice of Trust Karma

Someone’s wishing they could go back in time!

Satya Nadella, the CEO of Microsoft was unable to answer a question about how women should ask for a raise. Watch the video and read about the fiasco here.

He followed up with a too short response on Twitter which satisfied almost no one.

As a result, I’ve decided to share the advice that I offer to both men and women regarding raises.

Brownies...yawn...boooring.Ask for a raise. You won’t get what you don’t ask for. I want that brownie but no one is going to just get it for me. Well, actually that’s not true. I yap on so much about sugar that someone ALWAYS brings me sweets at conferences. And I like it that way. But let’s ignore that example. HR and benefits packages are very carefully planned according to the companies financial success. Your ‘preferences’ are not part of that plan. Your ‘wishes’ and ‘hopes’ and ‘dreams’ are not part of that plan. You won’t get more staples or more pens if you don’t ask for them. Why is a raise any different. You are in charge of making sure you achieve what you want in life. No. One. Else.

You won’t die by asking for a raise. I get it. It’s uncomfortable. Embarrassing. Humiliating.  “But I’m shy,” you say. Tough *&^%. So am I. The world is designed for extroverts who love gathering together 50 of their closest friends to share their most intimate secretes. Well, this is yet another case where anxious and shy people lose out. But you won’t die asking for a raise. I haven’t yet.

Prove you’re worth it. Whiney babies need not apply. If you can’t back up your request with specific examples of how you’ve improved productivity, increased customer satisfaction, increased sales, increased the quality of processes, take a year and DO those things. Then go ask for a raise.

Your best chance at a huge raise is getting a new job.  Most companies are set up to offer raises according to cost of living increases. If you are a great employee, you might even get a raise of up to 10%. What’s 10% of $50 000?  It’s just $5 000. What could you get by taking your experience and selling your skills to a new company? $20 000 or more. Assuming you are currently employed, if you can be patient, wait for the job that gives the raise you want. My advice – stay in your first job for a couple of years and learn, learn, learn. Get a good raise at your second job and stay for a couple of years. Your third job should be a job you LOVE and you should hope for a nice big raise. Yes, this is ideal and completely guaranteed. But have a plan and you’ll be further ahead.

When a hiring company asks you, “What were you earning in your last position?,” don’t answer that question.  Really, you’re not obligated to answer ANY question they ask. You CAN, however, say something like “I’m looking for a position that offers $50 000.” It doesn’t matter if your last job paid you $30 000 or $50 000 or $70 000. YOU are the person who decides what you are worth and what you are willing to accept. YOU have the power to accept or decline a job based on the salary.

Happy to share more personal opinions about ANY questions along these lines.

Good luck!

An Open Letter to Women in Research #MRX

Dear women in research,
Your research proposal is weak. Your write-up is uninspiring. Your topic has been done before and someone else did it way better than you. You have have almost no experience in the field. You’re too shy, nervous, and boring. You’re not a good speaker. No one knows who you are. You aren’t a senior member of your company. You’re only a tiny company. No one cares who you are. These are all terrible reasons not to submit proposals to all of the market research conferences in 2014. If you want someone to encourage you, ask any of the 260 people in this group who will say SUBMIT YOUR PROPOSAL NOW.

Your participation is important to us

[This was a spur of the moment comment I made on the WIRe Facebook page. Please share it with all of your colleagues, not just women, not just people from minority groups.]

Why Women Rule the Web, Yahoo and TNS #Eso3D #esomar

This is a live blog posting from the Esomar 3D conference in Miami. Written, summarized, and posted just minutes after the speaker has finished. Any inaccuracies are my own. Any humorous side-notes are mine as well.

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Image representing Yahoo! as depicted in Crunc...

Eve-olution: why women rule the web
Understanding the digital lives of women around the world
Dan Brilot, TNS Digital, UK
Brian Cooper, TNS North America, USA
Tony Marlow & Amy Janis, Yahoo!, USA

  • Women do more social, email, and shopping online than men but social is half of all online time, particularly in latin america. includes text messaging and pictures.
  • [Why do market researchers use chart junk? we know better right?]
  • Women make 85% of all brand decisions [Yikes! Did you know that?]
  • Connectonomics = needs, channels, receptivity [Have we just discovered the next buzzword? I think we’ll have lots of choose from after today! ]
  • Quant + focus groups + phone interviews of thousands of women [How’s that for multi-mode! jealous?]
  • Women want repair and healing, mutual sharing, release and escape, improve myself, affectionate closeness, care of self. [um… where’s chocolate?]
  • Women have complex online lives.  They’re posting comments, social networking, emailing, reviewing sites, blogging, and more. [I’m guessing men don’t do these things or it’s not complex. Poor men.]
  • Women are taking what they find online and sharing it IRL [That means In Real Life as in “IRL, Annie is much taller than I thought]
  • Women are connecting online 3 hours more per month than men. Women want personal growth with their online communications. Women use multiple channels to connect and share.

Really Simple Surveys: Sows, Queens, Hens, and Vixens #MRX

Welcome to Really Simple Surveys (RSS), the younger sibling of Really Simple Statistics. There are lots of places online where you can ponder over the minute details of complicated survey designs but very few places that make survey design quickly understandable to everyone. I won’t explain exceptions to the rule or special cases here. Let’s just get comfortable with the fundamentals.

What is a female

As defined in the most esteemed wikipedia, female is the sex of an organism which produces non-mobile ova. And, according to dictionary.com, it is an adjective to represent pertaining to being a female animal or plant.


And to illustrate, here are the female names of a few common animals.
Bear: Sow
Cat: Queen
Chicken: Hen
Fox: Vixen
Human: Woman
Rabbit: Doe
Swine: Sow
Whale: Cow

What does this have to do with surveys?

Well, let’s think about the very first question appearing in most surveys.
Are you a male or a female?

It always makes me say – am I a female what? A female frog? A female elephant? Now do you feel like correcting that question? How about we simply change it to:
Are you a man or a woman?

It seems like a little thing, but when you add up all the little things over a long survey, what you really have is a very long, very badly written survey. This is one error you don’t need to make.

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