Tag Archives: WIRe

2020 Market Research Conference Speaker Gender Tracker #MRX #NewMR

This list shows the gender ratio of speakers at marketing research and related conferences during 2020.

These data are not 100% accurate. I am not always able to identify whether a speaker is male or female based on their name and/or photo, and online and printed programs don’t reflect last minute changes to the schedule. However, given that conference organizers want to project the most positive reflection of their conference program, I am assuming the available programs are within a reasonable margin of error. If you are able to provide more accurate numbers, I would be pleased and grateful to make corrections.

And yes, there is far more to diversity than gender. Diversity of age, ethnicity, ability/disability, sexuality, and more also matter. But gender is a start.

Please contribute: If you have a PDF or image of a conference program, even if it’s from 2015, email it to me so I can include the results in the list.

Let’s create the change we want to see.

2020 gender ratio chart

  • MRS Sports, UK, February, 7%
  • Insights CEO Summit, USA, January, 23%
  • MRMW, Amsterdam, June, 23%
  • CX Talks, Dallas, March, 25%

  • MRS Data analytics, London, February, 35%
  • ESOMAR, Lima, April, 39%
  • ARF Audience x Science, New York, April, 41%
  • IIeX, Amsterdam, March, 43%
  • MRS National Impact, London, March, 45%

  • NGCX, USA, March, 46%
  • ESOMAR DRIVE, Delhi, March, 48%
  • NGCX, California, March, 48%
  • ARF+SXSW, Texas, March, 50%
  • Insights Double Down, Las Vegas, February , 50%
  • Sysomos/Meltwater, London, March, 50%
  • Qualtrics experience summit, Salt Lake City, March, 53%
  • NewMR Festival, Virtual, March, 50%

  • QRCA, Texas , January, 62%
  • MRS Kids, UK, January, 68%
  • Advancing Research 2020, New York, March, 69%

 

How To Find Speakers

  • Women in Research logoBe part of the Women in Research 50/50 initiative and take advantage of their speaker database.
  • Review the speaker lists of other conferences.
  • Maybe you don’t need an experienced speaker. Maybe you need to give opportunity to a brand new speaker.
    • Use LinkedIn to connect with experts in the city where your conference will take place.
    • Use Twitter to connect with experts. I have bookmarked many lists of women who are experts in areas such as artificial intelligence, branding, data science, analytics, cyrpto, neuroscience and much more.
  • In addition, you can use the GenderAvenger toolkit to nominate conferences that are succeeding, take the GA Pledge, or call out conferences that need improvement.

Gender Ratios of Years Past:

Happy International Womenโ€™s Day! Letโ€™s meet some #MRX women who are flying under the radar #IWD #WIRe #NewMR #WIREheroes

International Women's DayHappy International Women’s Day!

The market research industry is lucky to benefit from a diverse range of people. Indeed, unlike some industries that are vastly male or vastly female, about half of us are women.

I know many women within our industry who regularly take the stage or sit on association boards or have roles on leadership teams. You probably know them too. Don’t you think it’s time to get to know some other fabulous women who keep the cogs or our industry turning? Let me start with two of those fabulous women!

I first met Kim Wong when she interviewed for a researcher position at Conversition, a social media research company. It was quickly apparent that she was a perfect choice. She figured out our business super fast, even though it was a strange concept at the time. She soon became a wizard at sentiment analysis, content analysis, and data quality of social media data. We could trust her to turn any set of random data into exactly what we needed. You know how amazing it is to find a colleague who can take a task and run with it independently? Yup, that’s Kim. Kim, cheers to you, your awesome contribution to our research team, and to the market research industry. ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ

Meredith Morino is another quietly awesome researcher who deserves a big round of applause. I love your dedication to and passion for qualitative research. I love your openness to try new things even when they seem outside your usual way of doing things. I love that you’re a team player who works hard to ensure that you and your colleagues at Sklar Wilton & Associates do well. Meredith, I look forward to many more intriguing blog posts from you, and even seeing you present on stage. You’ll be awesome, I know it. ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ

Do you know Kim or Meredith? It would be awesome if quiet people could stand on stage and get the huge applause that thought leaders/speakers get all the time so let’s do it here. If you appreciate the work that Kim or Meredith do, leave a note for them here. Even better, send them an email and tell them just how much you appreciate their work.

What do Kim and Meredith need to do now? Recognize another woman in research who is making a difference! Tell us which women researchers are your unsung heroes! You could leave their names in the comments below, tweet their name and why they are awesome, mention why they’re awesome on LinkedIn or, even better, email them and let them know why you think they’re awesome. Don’t forget to tag it #WIREheroes so we can clap for all these awesome people!

What should YOU do? If you’ve been named, and even if you’ve not, it’s your turn to name a woman in research who is flying under the radar. Let’s see how many unsung heroes we have! Don’t forget to tag it #WIREheroes!

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