Tag Archives: university

It’s RAPP time #MRX

Georgian Rapp

Welcome to me! It seems that I am the newest member of the Georgian College Research Analyst program advisory committee. I’m not completely sure yet what my role will entail but at least a portion of it will be to advise the college on the types of skills and knowledge their students should acquire as part of the program.

In my first meeting, I learned a number of interested things.

  • Only about 20% of applicants are accepted into the program. Wow! That’s tougher than most university programs and many graduate degree programs!
  • Their major research projects are often conducted as ‘freesearch.’ In other words, businesses and government offices take advantage of their students to conduct research for free. Given that the research projects I reviewed as part of the Education issue of Vue magazine (September 2013) were on par with a lot of paid-for work I’ve seen, whatever Georgian college is doing is top-notch and worth far more than free.
  • Employers hiring RAPP students often write in the student evaluations that the students were productive on the very first day. I saw the quotes. I was impressed!
  • While there are a number of awards for students conducting outstanding work during the program, there are currently no entrance scholarships for students who may be deserving of the program but simply cannot afford to apply to attend.

What did I take from this? The RAPP program finds great people and turns them into great researchers. It is to our advantage as market research employers to provide the students with internships as many of those interns will likely become our next awesome new hire. And think about whether your company can provide an entrance scholarship to a deserving student. There are a lot of organizations out there that can could easily make this their good deed of the day.

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Babies, bakeries, books…. or bogus?

I have a secret and I’m about to explode! I’ve been itching to tell folks for a while and I can’t wait any longer. The time is finally here. Almost…  I’m going to spill my guts on Monday, but in the meantime, here are a few options to mull over.

English: Tower Bridge, London, England.HappyBakery in Lille France

  1. I won 2.3 million dollars in September and I’m going to the OLG to claim it
  2. I finally secured financing to open Annie’s Bakery and I take possession of the space on Monday
  3. I finally finished writing my first novel about a quaint little bakery, something I’ve been wanting to do for years
  4. My household will soon include a small person who prefers to drink milk, sleep a lot, and cry until the neighbours complain
  5. I’m going back to school, full-time, to get a graduate degree, yes another one, in applied social work
  6. My recent trip to London, England was so inspiring that I’ve arranged to move there for a three year secondment
  7. Something even better and more cool than any of these.

English: Stack of books in Gould's Book Arcade...New York LotteryEnglish: Justice David Souter receiving an hon...
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Curious? Maybe not but I bet you already guessed. Feel free to leave your guess below.

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This is Why University and College Suck

Don’t get me wrong. I 100% believe that college and university makes you a better person. Even people who take a “useless” degree like English, Psychology (mine are in psychology), or any other useless degree, come out of college ahead of the game.

  • You gain critical thinking skills
  • You improve your literacy and numeracy skills
  • You learn organization and time management skills
  • You learn about consequences for misbehaviour, inappropriate behaviour, and lack of behaviour
  • In many cases, you learn how to be an adult without mummy or daddy telling you to eat your vegetables
  • And as a bonus, you hopefully learn a content area and skill set

But there is one major problem. College teaches you to follow the rules. Do exactly what the teacher says and get a B. Follow this essay template and get a B. Be on time, raise your hand, and get a B. This works for college, but certainly not in real life. This is why university and college suck. They teach you to do exactly and only what was requested.

In real life, in the business world, following instructions doesn’t cut it. In fact, if you just do what you were told to do, you might find yourself out of a job. In real life, thinking outside the box, that dreaded catch phrase, is what we need. And thinking outside the box doesn’t even mean thinking of or creating new and amazing and fantabulous things. It simply means taking instructions, interpreting those instructions, and giving back more than what was requested. Indeed, it means giving back what the person actually meant to ask for.

In real life, workers need to give what was requested but go beyond that and apply their expertise to the request. Essentially, give them what they want and get a B. Give them what they were unable to verbalize and get an A. Getting an A in the real world means new job opportunities, raises, rewards, bonuses, and promotions. Like the sound of that? Think outside the box.

Twitterversity: It’s University in Pajamas! #MRX


Remember the good old days in university? Skipping class because it’s raining outside… Sitting at the back of class so you could doze off a little bit…

Well, next Tuesday January 11th is your opportunity to make up for all of that! Join Kathryn Korostoff, aka @ResearchRocks for an entire day of market research education via twitter. It’s the first ever University on Twitter and you can do it all without leaving the comfort of your pajamas! Continue reading →

University of Twitter

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Hi, my name is Annie and I’m a Twitteraholic.
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It was barely a month ago that I signed up for twitter. In the beginning, I had no clue what to say or do. I tweeted about things I was interested in like statistics and charts and didn’t know what else to do. Then, a horrible thing happened. I started to actually read the tweets from other people, follow through their links, and read the articles and blogs they were chatting about. What the? Apparently, there’s an entire world out there besides market research. Wow.
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Social media and tweeting and blogging and sharing information and teaching people about your individuals skills and interests. i can’t believe how much my eyes have been opened in such a short time. It’s a world full of deathly passionate, intensely motivated, and wildly excited people. If you’re an outsider looking in, you’ll probably think they’re a bunch of crazies.
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Unfortunately, I’m one of those crazies now. Catch me on twitter, everyday, all day.

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