If TV audience measurement in Canada is your thing, then you’ve already heard the news. And if you live in Canada, then you may have seen the TV commercial. I have to say, it makes me very happy!
First of all, as anyone who is experienced in social media research will tell you, this is a great move. Acronyms are always troublesome in that they pull in too much incorrect data. Good luck to FOX and ABC channels as they continue to struggle cute a baby fees and kiddies learning to spell! Numeris is a unique word that is long enough to be confused with little else. They will reap the rewards in great data quality.
Second, I don’t know why they decided to run the commercials but on behalf of the entire industry, I say thank you! Thank you for reminding people about research surveys, thank you for promoting our industry, and thank you for doing it all with a little bit of humour.
I’m not a big fan of commercials given their abundance of marketing speak, 300 word per minute small print, and hilariously incompetent demonstrators, but once in a while something catches my eye. These two TV ads, from Wiser’s, have managed to do just that. They aren’t quite good enough to make me abandon root beer and lady apple soda pop, but they do make me chuckle and they did make me share them with you here.
Carry your own damn purse, woman!
I am a commercial skeptic. The Vulcan researcher in me means that I don’t believe a word they say. I automatically assume every word is simply marketing speak to make me forget about the practical or impractical features of a product.
But this commercial, well, it’s a little different. It doesn’t talk about the brand of coffee (Maxwell House) or the flavour or the price or any other silly little thing that I won’t believe anyways. Instead, it reminds me what every day should really be. A day that we are thankful for and happy to be a part of. A day where we’re proud of ourselves and content with who we are.
If you need a pick me up, then this commercial is for you.
[tweetmeme source=”lovestats” only_single=false]You’ll get a pretty good handle on my sense of humour if you watch these ads. I don’t know what’s happening on TV right now, but there are three goodies that make me chuckle. Or to look at this differently, three commercials that created fabulous marketing campaigns. I give each of them two big thumbs up for treating consumers as smart people.
Ally Bank Easter Egg Hunt: This little guy is such a cute darling and he has the funniest expression. Everyone hates fees and charges that are tacked onto prices afterwards and even kids get it. Even darling little cute kids. Awwww…
Wind Mobile Hotdogs: Here’s another commercial taking a great stab at fees and charges that aren’t included in the price. Fees and charges that are actually part of the price. It is great marketing that will appeal to people who just want the honest truth up front. We’re not stupid and aren’t fooled by this. In fact, consumers will recognize who is being honest and up front and will vote with their wallets.
Kotex U: This commercial tickles my fancy because it’s like someone read my mind when they created it. Why do commercials promote, “Have a happy period” when you feel like throwing up and your back is killing you and you want to die. THIS commercial speaks to real women without insulting their intelligence.
Read these too
[tweetmeme source=”lovestats” only_single=false]…and a bar chart of my favourite pies.
Inspired by the television show “How I Met Your Mother.” See? I am NOT the only chart fanatic out there!
Oh goodness, I came across a video on YouTube that brought back the good old days! Here are three of my faves, the ones my mom let me watch.
Grab a cookies, a glass of milk, and settle in for a few minutes. 🙂