Tag Archives: T-shirt

I Wear Your Shirt: Life as a market research consultant #MRX #NewMR

I can hardly believe I’ve been an independent consultant for a year and a half. The new lifestyle comes with pros and cons.

Cons: If I wake up early, it doesn’t mean I finish my day early. If the printer runs out of paper, I can’t ‘accidentally’ leave it for the next person to fill. I will have to find the lost, squished grape on the floor myself.

Fortunately, there are pros.

Pros: This is the best commute I’ve ever experienced in my entire life. I work with clients whose standards and ethics match mine. My lunchtime walks are through treed neighbourhoods not industrial parks. My dress code has loosened up drastically to include a wide range of ultra casual, industry billboards.

Yup.

I wear your shirt.

Over the years, I’ve received many marketing research t-shirts at conferences. When I don’t feel a kinship to those shirts, I always find a happy taker in a client or colleague. The t-shirts you see in this image, however, made the cut and landed in my closet. I love the bright colours, the witty remarks, the nonblack options. A few are women’s sizes and I like those the most.

What else do they have in common? Except for one, you don’t see logos or brand names. All of these shirts actually do have logos either on the back or the sleeve but none of them are simply logos or brand names or [your unoriginal and actually uninspiring] tag lines. In other words, don’t waste your money creating a t-shirt that is a blinkin’ billboard. [Side note… unless your company name is Irrational in which case you’d get bonus marks for having a brand name that is also a witty comment.]

You’ll also notice that none of these shirts incorporate odd brand colours. I’ve gotten many shirts that were exact on-brand cousins of puce and turquoise that looked weird even with blue or black jeans – out the door!

Basically, if you’re pondering new t-shirt designs, choose colours that fall within the range of human perception, and then go witty or go home.

In case you’re not sure, the companies that are finalists in this extremely tight t-shirt branding competition are…

Jibunu, Qualtrics, Confirmit, iModerate, Bayasoft, Sentient Decision Science, AYTM, Conversition [my previous company, acquired and disbanded], SeekResearch, Sentient Prime, Zappi.

Congratulations 🙂

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The #MRA_AC Good Stuff: Vendor Freebies! #MRX

You know you like it! What pens, mouse pads, shirts, and strange chachkas did vendors come up with this year? A few of my favs are in the photos below. Bayasoft brought out a black version of their Research genius/maverick/heros/divas t-shirts, Leyhausen brought quite pretty mugs, Focus Forward brought their silly people pens, Lab 42 brought pens and pencils made of paper, and Quester brought different colored markers (the purple ones were winning at the time of this post).

You should have come. 🙂

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