Tag Archives: Steve Jobs

Early Inspirations by Jordan Casey, CEO, Founder, Programmer & Designer, Casey Games, Ireland #ESOMAR #MRX

esomarLive blogging from #ESOMAR Congress 2014 in Nice, France. Any errors or bad jokes are my own.

Early Inspirations by Jordan Casey, CEO, Founder, Programmer & Designer, Casey Games, Ireland

  • Founded 3 companies so far  [so far HA HA HA HA HA!]
  • Wanted to make his own games, thought it would be fun, read a lot of books
  • Founded Casey Games in 2012
  • “Alien Ball vs Humans” Went to #1 in 3 days on iPhone. Apple informed him he was youngest in europe
  • Also created “Food World”; “My Little World” Puzzle game
  • Current project is “TeachWare” to help teachers manage attendance, exams of students, different from games, His friends don’t like that he’s helping teachers, it’s free/ad-based
  • Doesn’t use a lot of encryption in games but makes sure TeachWare is protected
  • Social networks are fun, but facebook isn’t so big. snapchat is more convient and fun. Instagram is the next big thing.
  • Mobile is the future of everything. Desktops will die. You can do everything on mobile.
  • Being a young entrepreneur – lots of good and bad things about it
  • Good – has a headstart. Will have 10 years experience when he’s 24. Lots of publicity from the products just because he’s young. Gets to go to great places and meet amazing contacts.
  • Bad – it’s hard to work full time. His exams are affecting the business a bit. [laughter and applause from the audience]. he’s not always taken seriously. It’s hard to get staff, space, investments.
  • Studies 2 hours after school, business after that. plays with friends on the weekends.
  • When he makes games, he makes them for himself and what he likes. But teacher apps, he needs teachers and testers and surveys so he can find and fix problems. [“these survey things” as if it’s a strange concept 🙂 ]
  • His teacher had a big black book with all the info and she lost the book one day. He wanted a more secure version for her online.
  • If you could do whatever you wanted, why not do it now.
  • What’s a good game? Fun, no boundaries
  • Can he make games to attract teenagers ten years from now? Hopefully he will still like to play games, but it won’t be as easy. He has an advantage now because he is a teenager.
  • What do you want to be when you grow up? Stay in software and computers. May not go to college. Wants to set up in London. Still make games and apps. Keep starting companies. Keep doing what he’s doing.
  • What’s your view on virtual reality? Oculus rift is really cool, wants to play with one. Not sure if he’ll expand into that but would consider collaborating on it.
  • What did you think of being asked to speak to ESOMAR? Grateful, gets to connect with supportive business people.
  • Who/What inspires you? Kinda like Steve Jobs stuff, read all his books, interested in how he set up his company in his garage. Bill Gates too.
  • Parents didn’t really understand in the beginning. Thought he was playing not making and they restricted his computer time. His teachers told his parents what he was doing. His parents come to the conferences with him.
  • He doesn’t talk about the people who screwed him over. [GREAT philosphy]
  • How many job offers has he gotten? A few, did a few internships over the summer. Got a lot of support and advice.
  • What’s it like to have people work for you? Collaboration is important. You can’t do everything yourself. Good at programming but he’s not the best at design. Looking forward to be a proper CEO. It should be fun.
  • Takes more time with each project now. More conscious of quality and competitors now.
  • How are friends affected? Friends think it’s cool when he’s on TV, they’re jealous. Always give him ideas for games. Not into girls yet but hopefully….
  • What is the future of games? Mobile is going to be everything.
  • What drives you to start your own business? Interested in how things work. It came naturally. Always wanted to start a business. Sold his own toys on the street for money.
  • Is it fun to play his own games? Plays sometimes. But he knows they’re really hard. He tests them out on his friends. Programming is fun. Fixing the bugs is fun and is a game itself.
  • Would you become a professional footballer if you could? Maybe do both but really likes applications, startups.
  • His contacts like Adobe and Apple tweet and social his apps for him.  Has twitter share buttons inside the app so you can share.
  • [What a nice down to earth person. And he’s wearing a hoodie. that’s what I’ll wear next time I present  🙂 ]

A New Definition of Thought Leadership

Gracie Mansion, Rev. Martin Luther King press ...

Image via Wikipedia

I used to think I knew what thought leadership was. Someone who had brilliant ideas. Someone who could almost see the future. Someone who thought of things that no one else did. Someone whose ideas were stunningly amazing and left you with jaws gaping.

I’ve come to realize I was wrong. It’s none of those things. It has nothing to do with new or original or mindblowing or amazing. It has nothing to do with being incredibly smart or futuristic or psychic.

So what is a thought leader? A thought leader is someone who listens to other people and hears their ideas. Thought leaders notice when the same ideas pop up over and over again. Thought leaders notice things that other people keep talking about but never seem to do anything about. Thought leaders speak up.

What it means is that anyone can be a thought leader. You don’t have to be Steve Jobs or Martin Luther King to be a thought leader. You just have to be passionate about something and speak up. Write that tweet. Write that blog post. Talk to your boss. Whatever you do, just speak up.

Actions based on personal opinions not data?!

Steve Jobs at the WWDC 07

Image via Wikipedia

The scientist inside each of us demands factual, solid, indisputable proof. Facts are golden truths that tell us which brands people buy, how often they buy them, and where they buy them. Facts come from scientific research that abides by established validated methods.

But facts are boring. We often already know the facts but we do our research to confirm them. We already know that girls like Hello Kitty and boys like Transformers but the research must be done. So when crazy people come along and make decisions without regard for research findings or without doing any research at all, we are appalled.

In fact, I don’t believe that decisions without research are possible. Even companies that “do no research” (I’m talking to you Steve Jobs) are constantly doing research. They’re just using a different methodology.

Their datasets are decades of experience with real consumers, thousands of sales figures tied to market events, intuition applied to raw data, opinions based on boring datatables. All of these things are simply alternate forms of insight tools analyzed and interpreted by insight generators, people. They just happen to be insight tools that survey researchers dream about but rarely have access to.

So don’t be fooled. The next time someone says they didn’t do any research before coming to their conclusions, think about what datasets they did have the privilege of using.

%d bloggers like this: