Tag Archives: qr code

Goodbye Humans: Robots, Drones, and Wearables as Data Collectors #AAPOR 

Live note taking at #AAPOR in Austin Texas. Any errors or bad jokes are my own.

Moderator: Jamres Newswanger, IBM 

Using Drones for Household Enumeration and Estimation; Safaa R. Amer, RTI International Mark Bruhn, RTI International Karol Krotki, RTI International

  • People have mixed feelings about drones, privacy
  • When census data is available it’s already out of date
  • Need special approval to fly drones around
  • Galapagos province  census, new methodology used tablet to collect info to reduce cost and increase timeliness
  • Usually give people maps and they walk around filling out forms
  • LandScan uses satellite imager plus other data
  • Prepared standard and aerial maps for small grid cells, downloaded onto tablet
  • Trained enumerators to collect data on the ground
  • Maps show roof of building so they know where to go, what to expect, maps online might be old, show buildings no longer there or miss new buildings
  • Can look at restricted access, e.g., on a hill, vegetation 
  • Can put comments on the map to identify buildings no longer existing
  • What to do when a building lies on a grid line, what if the entrance was in a different grid than most of the house
  • Side image tells you how high the building is, get much better resolution with drone
  • Users had no experience with drones or GIS
  • Had to figure out how to standardize data extraction
  • Need local knowledge of common dwelling opposition to identify type of structure, local hotels looked like houses
  • Drones gave better information about restricted access issues, like fence, road blocks 
  • Drones had many issue but less time required for drones, can reuse drones but you can’t use geolisting
  • Can extend to conflict and fragile locations like slums, war zones, environmentally sensitive areas

Robots as Survey Administrators: Adapting Survey Administration Based on Paradata; Ning Gong, Temple University
Nina DePena Hoe, Temple University Carole Tucker, Temple University; Li Bai, Temple University; Heidi E. Grunwald, Temple University

  • Enhance patience reported outcome for surveys of children under 7 or adults with cognitive disabilities 
  • Could a robot read and explain the questions, it is cool and cute, and could reduce stress
  • Ambient light, noise level, movement of person are all paradata
  • Robot is 20 inches high, likes toys or friends, it’s very cute, it can dance, play games, walk, stand up, to facial recognition, speech recognition, sees faces and tries to follow you
  • Can read survey questions, collect responses, collect paradata, use item response theory, play games with participants 
  • Can identify movements of when person is nervous and play music or games to calm them down 
  • Engineers, social researchers, and public health researchers worked together on this; HIPPA compliance

Wearables: Passive Media Measurement Tool of the Future; Adam Gluck, Nielsen; Leah Christian, Nielsen
Jenna Levy, Nielsen; Victoria J. Hoverman, Nielsen Arianne Buckley, Nielsen Ekua Kendall, Nielsen
Erin Wittkowski, Nielsen

  • Collect data about the wearer or the environment
  • People need to want to wear the devices
  • High awareness of wearable, 75% aware; 15% ownership. Computers were 15% ownership in 1991
  • Some people use them to track all the chemicals that kids come near everyday
  • Portable People Meter – clips to clothing, detects radio and audio codes or TV and radio; every single person in household must participate, 80% daily cooperation rate
  • Did research on panelists, what do they like and dislike, what designs would you prefer, what did younger kids think about it
  • Barriers to wearing clothing difficulties, some situations don’t lend to it, it’s a conspicuous dated design
  • Dresses and skirts most difficult becuase no pockets or belts, not wearing a belt is a problem
  • Can’t wear while swimming, some exercising, while getting ready in the morning, preparing for bed, changing clothes, taking a shower
  • School is a major impediment, drawing attention to is is an impediment, teachers won’t want it, it looks like a pager, too many people comment on it and it’s annoying 
  • It’s too functional and not fashionable, needs to look like existing technology
  • Tried many different designs, LCD write and most prefered by half of people, others like the watch, long clip, jawbone, or small clip style
  • Colour is important, right now they’re all black and gray [I’M OUT. ]
  • Screen is handy, helps you know which meter is whose
  • Why don’t you just make it a fitness tracker since it looks like I’m wearing one
  • Showing the the equipment should be the encouragement they need to participate
  • [My SO NEVER wore a watch. But now never goes without the wrist fitbit]

QR Codes for Survey Access: Is It Worth It?; Laura Allen, The Gallup Organization Jenny Marlar, The Gallup Organization

  • [curious where the QR codes she showed lead to 🙂 ]
  • Static codes never change; Dynamice works off a redirect and can change
  • Some people think using a QR code makes them cool
  • Does require that you have a reader on your phone
  • You’d need one QR code per person, costs a lot more to do 1000 codes
  • Black and what paper letter with one dollar incentive, some people also got a weblink with their QR code
  • No response rate differences
  • Very few QR code completes, 4.2% of completes, no demographic differences
  • No gender, race differences; QR code users had higher education and were younger
  • [wonder what would happen if the URL was horrid and long, or short and easy to type]
  • Showing only a QR code decreased the number of completes
  • [I have a feeling QR codes are old news now, they were a fun toy when they first came out]

Comparing Youth’s Emotional Reactions to Traditional vs. Non-traditional Truth Advertising Using Biometric Measurements and Facial Coding; Jessica M. Rath, Truth Initiative; Morgane A. Bennett, Truth Initiative; Mary Dominguez, Truth Initiative; Elizabeth C. Hair, Truth Initiative; Donna Vallone, Truth Initiative; Naomi Nuta, Nielsen Consumer Neuroscience Michelle Lee, Nielsen Consumer Neuroscience Patti Wakeling, Nielsen Consumer Neuroscience Mark Loughney, Turner Broadcasting; Dana Shaddows, Turner Broadcasting

  • Truth campaign is a mass media smoking prevention campaign launched in 2000 for teens
  • Target audience is now 15 to 21, up from 12 years when it first started
  • Left swipe is an idea of rejection or deleting something
  • Ads on “Adult Swim” incorporating the left swip concept in to “Fun Arts”
  • Ads where profile pictures with smoking were left swiped
  • It trended higher than #Grammys
  • Eye tracking showed what people paid attention to, how long attention was paid to each ad
  • Added objective tests to subjective measures
  • Knowing this helps with media buying efforts, can see which ad works best in which TV show

QR Code Chain Mail


How Heidi Wilson Won a #TweetFeel T-Shirt #MRIA #MRX

At the recent MRIA 2011 annual conference, I offered a challenge to my audience. Decipher the QR code and the first person to follow the instructions would win a Tweetfeel tshirt. Hint – The pie chart you see here was an important part of the task. 🙂

Want a tweetfeel tshirt? Here are detailed instructions on ho... on Twitpic

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