Tag Archives: Kathryn Korostoff

10 answers to contemporary market research questions #MRX

Are you fresh out of school? Full of book knowledge but short on practical knowledge? Then this book is for you!

Join the book launch on May 22nd here!

10 Answers to Contemporary Market Research Questions provides new entrants to market research with a first point of reference in a fast changing industry. In  market research, there are some key concepts, ideas, and pieces of knowledge that even the newest researcher (or a researcher new to a topic) should have at their fingertips.

The 10 Answers to Contemporary Market Research Questions aims to present those key items as a set of questions and answers. While its not a manual of how to conduct research, it does provide nuggets of information that will enable new (and sometimes older) researchers to orientate themselves, and avoid walking into too many of the traps that the changing world of market research can create.market research, there are some key concepts, ideas, and pieces of knowledge that even the newest researcher (or a researcher new to a topic) should have at their fingertips.

The Project Team
The book has been created through the voluntary and collaborative efforts of a team of people brought together by ESOMAR to generate this resource as part of the celebration of its 65th year. The project curators are Finn Raben, director general of esomar, Sue York, chief curator of Newmr, and Ray Poynter, Director of Vision Critical University, Vision Critical.

The contributing authors are:
Suz Allen, Sven Arn, Reg Baker, Susan Bell, Pete Cape, Alison Dexter, Dirk Huisman, Nasir Khan, Kathryn Korostoff, Phyllis Macfarlane, Omar Mahmoud, Bernie Malinoff, Katie O’Connor, Stephen Paton, Annie Pettit, Pravin Shekar, Anouk Willems and Tom Wilms.

The editors are Ray Poynter and Sue York.

Join the book launch on May 22nd here!

Reviews of “The Listen Lady: A novel and social media research guide” #MRX

listen lady social media researchHave you heard? I wrote a book! It’s a novel that will help researchers, marketers, and business owners learn the theory and practice of social media research. You read that correctly, a novel! I’ve woven all the facts and theory into a fiction novel so that you can learn something new and have a little fun at the some time.

Read these early reviews!

Annie has baked a sumptuous cupcake of a story using all the mysterious ingredients of social media to illustrate practical marketing applications that any entrepreneur could understand and apply to make their business more successful. – Cam Davis, Ph.D. @CamDavis48, Managing Director of Social Data Research

 The book is a lovely, easy read which neatly identifies, lists and extols the key pillars of our Social Media ethics and tops them off with a nice little analytical “cherry.” – Finn Raben, @Finn01, Director General of ESOMAR

FANTASTIC! Very clever wording choices, phrases. Imagery is excellent. Crystal is someone I relate to. – Kathryn Korostoff, @ResearchRocks, President of Research Rockstar, Author of How to Hire & Manage Market Research Agencies

 Annie manages to place a real-world stepwise guide to conducting social media research in a clever fictionalized novel form. This book is great for business and research managers alike. Well worth the read! – Vaughn Mordecai, @Discores, President of Discovery Research Group, Author of The Landmark Blog

 A sure sign of the times” – proof that social media research has come of age, a “how to” book has been written in a light hearted way by no less than our favourite blogger, LoveStats. A “must read” for aspiring social media analysts. – Tessie Ting, @TessieTweets, Co-Founder of Conversition

facebookThe Listen Lady will soon be available on Amazon.com, for Kindle, Sony readers, and, of course, in the iBook store. Like TheListenLady fan page on Facebook to get the latest news on availability and stay tuned for more info!

It’s Here! Twitterversity is Here! #MRXU

Oh, it’s an exciting day for sure!! Twitterversity has arrived and if you follow the hashtag #MRXU on twitter, you’ll be able to listen in and participate in a day long discussion of market research methods, questions, and answers. Continue reading →

Twitterversity: It’s University in Pajamas! #MRX

Remember the good old days in university? Skipping class because it’s raining outside… Sitting at the back of class so you could doze off a little bit…

Well, next Tuesday January 11th is your opportunity to make up for all of that! Join Kathryn Korostoff, aka @ResearchRocks for an entire day of market research education via twitter. It’s the first ever University on Twitter and you can do it all without leaving the comfort of your pajamas! Continue reading →

MRA Boston Day 2 – More good stuff!

[tweetmeme source=”lovestats” only_single=false]The weather was gray and dreary today but with the MRA schedule, it was nothing but a great day. It started, of course, with breakfast and while there was no bacon, there were blueberry blintzes. I’ve never had them before but it was a like a party in my mouth and everyone was invited.
Blueberry blitzes mmmmm dessert for breakfast :) #MRA_AC  on Twitpic

First up was the general membership meeting. It seemed that half of the audience was the board of directors, all of whom sat in the seats that no one ever sits in – the front row seats. I was prepared for boring and dull but the in fact, they managed to keep the meeting light and only highlighted the tidbits of info that would be interesting to most people. During this meeting, next year’s board of directors was duly sworn in. I was quite amused that they are now required to obey the standards of the MRA. Because they weren’t before? 🙂

Next up was Adenia Cooper from McDonalds. She was absolutely hilarious. Hecklers, people who refused to try Angus burgers, and McDonalds fans alike were all given, or thrown, gifts. The audience couldn’t help but laugh along with her as she shared what McDonalds has learned about speaking to consumers who represent different ethnic groups. Truly a fun and informative presentation.

I attended Aaron Reid’s presentation called In Defense of Marketing. He showed some great BBC video of birds including some who did the most incredible dances and the most incredible sound mimicry – camera sounds, car sounds, music sounds. The point? That every aspect of your life is a marketing experience. The way you dress, speak, move is your attempt to market yourself to other people. Even more interesting, and really reaching the psychologist in me, was the recognition that these types of behaviours are interpreted by others almost completely unconsciously. Which means any time you market a product, there are reasons, far from logical, causing people to purchase it. Watch the whole video. It’s amazing!

Then came the networking lunch. The intent was good I think, but in the end, we ended up chatting with each other as we might have at any other table. So the blue rope separating the “networkers” from the “regular people” didn’t seem to make much difference. But that was ok. Lunch was a tasty salad, with cheese ravioli, and caramel mousse. Yum!
Do not cross the line! One side networking, one side everyone... on Twitpic

After lunch came a session by Kathryn Korostoff, @ResearchRocks, in which she talked about ways of making people actually USE research results. She actually made me think of ways of sharing research results that I had never considered before. Why not videotape yourself presenting results so that other clients who weren’t at the presentation can watch too! Why not start the presentation with a quick quiz that you developed based on the results of the research? Good stuff!
Kathryn speaks. Pretend you're here. #MRA_AC  on Twitpic

Finally, I attended the presentation by Bernie Malinoff, @BernieMalinoff, and Jeffrey Henning, @JHenning, about using rich media in surveys. This is the kind of research on research that tickles my fancy. Forget whether the research is about soap or cars or banking. What is it about HOW the questions were placed on the page that affects the answers. There were tons of interesting factoids in the presentation so be sure to have a look at it when it goes public (i assume it will!).

It's a tweetup before the tweetup! #MRA_AC  on Twitpic

Who ended up with Conversition shirts today? These folks!
Watch out for @Jhenning wearing the @tweetfeeldotcom shirt. #... on Twitpic Here is my hero! @SpychResearch saved the day. Did YOU say th... on Twitpic

Read these too

  • How to build social media relationships where none exist
  • Wussup 2010!
  • Esomar Chicago Day 2: Four days later!
  • It’s a wonderful life
  • The Future of Social Media Research – ScribeMedia.org
  • University of Twitter

    Image representing Twitter as depicted in Crun...

    Image via CrunchBase

    Hi, my name is Annie and I’m a Twitteraholic.
    It was barely a month ago that I signed up for twitter. In the beginning, I had no clue what to say or do. I tweeted about things I was interested in like statistics and charts and didn’t know what else to do. Then, a horrible thing happened. I started to actually read the tweets from other people, follow through their links, and read the articles and blogs they were chatting about. What the? Apparently, there’s an entire world out there besides market research. Wow.
    Social media and tweeting and blogging and sharing information and teaching people about your individuals skills and interests. i can’t believe how much my eyes have been opened in such a short time. It’s a world full of deathly passionate, intensely motivated, and wildly excited people. If you’re an outsider looking in, you’ll probably think they’re a bunch of crazies.
    Unfortunately, I’m one of those crazies now. Catch me on twitter, everyday, all day.

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