Tag Archives: IPad

People Aren’t Robots – New questionnaire design book by Annie Pettit

I’ve been busy writing again!

People Aren’t Robots: A practical guide to the psychology and technique of questionnaire is the best 2 bucks you’ll ever spend!

Questionnaire design is easy until you find yourself troubled with horrid data quality. The problem, as with most things, is that there is an art and science to designing a good quality and effective questionnaire and a bit of guidance is necessary. This book will give you that guidance in a short, easy to read, and easy to follow format. But how is it different from all the other questionnaire design books out there?

  • It gives practical advice from someone who has witnessed more than fifteen years of good and poor choices that experienced and inexperienced questionnaire writers make. Yes, even academic, professional researchers make plenty of poor questionnaire design choices.
  • It outlines how to design questions while keeping in mind that people are fallible, subjective, and emotional human beings. Not robots. It’s about time someone did this, don’t you think?

This book was written for marketers, brand managers, and advertising executives who may have less experience in the research industry.

It was also written to help academic and social researchers write questionnaires that are better suited for the general population, particularly when using research panels and customer lists.

I hope that once you understand and apply these techniques, you think this is the best $2 you’ve ever spent and that you hear your respondents say “this is the best questionnaire I’ve ever answered!”

Early reviews are coming in!

  • For the researchers and entrepreneurs out there, here’s a book from an expert. Pick it up (& read & implement). 👌
  • Congrats, Annie! A engagingly written and succinct book, with lots of great tips!
  • Congratulations! It’s a joy watching and learning from your many industry efforts.
  • It looks great!!! If I could, I would buy many copies and give to many people I know who need some of your advice.🙂

Inspiration for Researchers: Jackpot #MRX

After a long hard day of surveying, dataing, coding, and focus grouping, everyone needs a little inspiration to keep them going. This is for you.

How cool is market research? #mrx

If you didn’t already know, here are a few guidelines.

As cool as Angelina Jolie and Brad Pitt building orphanages with loving caregivers all around the world for every child who need a loving home.

As cool as participating in a 5k run for literacy wearing the most f***ing dope Chuck Taylor All-Stars.

As cool as the latest hip hop music video portraying skimply clad women prancing around a fully dressed man wearing 8 pounds of gold jewelry and flashing reams of fifty dollar bills.
As cool as Bieber fever at the local Tim Horton‘s coffee shop on a school night at 9pm but not a second later or you’re grounded young lady.

As cool as using your iPhone to preorder an iPad while listening to your iPod as you jog through Central Park wearing Nike+iPod shoes.

That’s how cool market research is.

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