Tag Archives: Internet Marketing

A Do Not Call list for the internet. Primed for failure? #MRX

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The Do Not Call list was created to legislate which kinds of companies can call which kinds of telephones for which kinds of purposes in order to help people reduce the number of guilt-inducing, fear-mongering, and pressure-filled sales pitches they receive. And to a large extent, it has worked. Here in Canada, I can tell you almost to the day when my membership on that list has expired as the phone suddenly comes to life. Continue reading →

It’s a wonderful life

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Someone asked me why I decided to join Conversition Strategies. It’s been a while since I really thought about it but I managed to remember.

How many times in your life are you offered the opportunity to join a start-up? A place where the small number of employees means that your voice will be loud? A place where everyone is vitally important, needed, and respected?

How many times in your life do you get the opportunity to help build a brand new, truly innovative, game changing product? A product with no history, no rules, no guidelines, no training sessions but stunning market potential?

How many times in your life do you get the opportunity to help create the first ever manual, the first ever guidelines, the first ever set of rules and processes?

How many times in your life do you get to take on six roles in one?  Try your hand at your own specialized skill plus marketing, PR, sales, and more?

Conversition and their social media research tools is my once in a life time opportunity. Wow. Pretty dang cool.

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The Mismeasure of Success

[tweetmeme source=”lovestats” only_single=false]On numerous occasions, people have told me that they’ve been instructed to do something in the social media space. They were given no instructions on what that something should be, whether ads, PR, CRM, research or otherwise. In the words of Nike, just do it.

For those whose performance is not based on success, I wish them much joy in the fun task that lies ahead of them. For the rest of us, I wish you much luck in being a mind reader.

If, for some reason you have realized that research is the right goal, then you are one step ahead of the game. But, in order to really get your game on, you need to be two steps ahead. Remember all that survey and/or focus group research you did? Remember how that annoying researcher kept asking you “What is your objective?” Well, the same applies to social media research.

What is your objective? Do you need to discover product weaknesses? Strengths? Do you need to build on your segmentation strategy. Are you trying to evaluate brand strength? All of these goals have different research processes and analyses. You wouldn’t just throw any old survey out there and expect it to meet a multitude of unknown goals. Nor would you do so in SMR.

Besides, when you have a goal in mind, it’s far easier to succeed in measuring it.

Read these too

  • Building a bad reputation before we even start: Privacy in social media research
  • 2011 Market Research Unpredictions #MRX
  • Six things that terrify me in market research #mrx
  • To Mid-Point or Not To Mid-Point, That is the Question
  • Where is the privacy fallout?
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