Tag Archives: do not call

Marshall: Great Deliverables #MRIA

Welcome to the virtual MRIA 2011 annual conference! This post reflects my personal musings and interpretations of this presentation. It was written during the presentation and posted minutes afterward. Any inaccuracies and silliness are my own.


Seeing is Understanding: The Art of Great Deliverables

Alli Marshall, President, Strix Insights

  • Why did we choose this presentation? We have to consider how we say things, not just what we say. We need to see things quickly, we need to get a message across quickly. Need to know how to get people to retain your message. We don’t need a 60 page slide to pass on a message.
  • ‘The art of better decisions’ – Use visual approaches to communicate decision more quickly and efficiently
  • Three rules: 1) adding visualization will make you a superstar 2) less is more 3) grab a marker
  • 41% of a corporate worker’s day is spent managing email
  • 37% of working time is judged to be unproductive
  • 8 minutes – estimated amount of uninterrupted working time (e.g., no one bugging you midstream)
  • 45% of executives are overwhelmed by data and information
  • Visual images are processed 60,000 times faster than text information
  • Pictures are remembered twice as much as text
  • 3% of business communications contain visuals – This does not match up with the previous stats that people need visual information
  • Less is more!
  • Where is the sweet spot of not too few, not too many, just enough visuals?
  • Simplicity is the ultimate sophistication. Leonardo da Vinci. He drew one single picture to represent all the dimensions of the human body – the Vitruvius man. One picture is worth a thousand words and that is how many words were used to describe all the information in that drawing.
  • “A good sketch is better than a long speech” Napoleon. (Now we see the “greatest infograph ever,” the map of Napoleon’s march.)
  • Balance of function and form.
  • The infamous Afghanistan spaghetti chart – go search for it. It’s…. great. And it was actually used for organization communications.
  • Create visuals that make people say “Now what”
  • it doesn’t matter if you aren’t an artist, if people may laugh at you, if you haven’t got the tools, it you haven’t got the time.
  • If numbers are important, than give people a table. Highlight the two important numbers. Sort by importance of numbers. Use color gradients not rainbows. Reduce the number of scale points. Choose  ONLY the numbers that reflect your major point. (nice transition of horrid complicated to chart to  simple focused chart.) Strip away all the unimportant stuff. Remove the chart jump. Maximize the data  to ink ratio.
  • 3D pie chart was just stabbed in the heart and dragged from a horse through the streets. 🙂
  • Different companies/roles will require the same set of data to be presented in a different way, different focus, different “now what”

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A Do Not Call list for the internet. Primed for failure? #MRX

Info from the English WP http://en.wikipedia.o...

Image via Wikipedia

The Do Not Call list was created to legislate which kinds of companies can call which kinds of telephones for which kinds of purposes in order to help people reduce the number of guilt-inducing, fear-mongering, and pressure-filled sales pitches they receive. And to a large extent, it has worked. Here in Canada, I can tell you almost to the day when my membership on that list has expired as the phone suddenly comes to life. Continue reading →

Do not disturb (but only when it’s convenient for you)

Skyline of Toronto

Image via Wikipedia

With the Toronto Mayoral election upon me today and two major candidates fighting for the lead (George Smitherman and Rob Ford), I came to appreciate just how important our Do Not Call list is. This is a list people can add their phone number to which tells telemarketers not to call them. If a telemarketer phones a number on the list, there will be penalties for the company. Market researchers, social researchers, and political pollsters have been granted special permissions which allow them to call numbers on that list without penalty.

And that brings me to this past weekend and the impending political vote. I received over ten phone calls from people “hoping to count on my support.” A couple of calls were real people but most were automated calls that droned on and on filling up my answering machine. A couple of calls were negative campaigns but most seemed to be professional. I have to say most because I turned down the volume of my phone and stopped listening to them once I realized what was happening.

I have full respect for the political process and urge everyone to vote (or spoil their ballot) in every election that they are eligible to vote in. But boy, did I take a second ponder at that Do Not Call list. If I didn’t put my name on the list, how much phone spam would I receive?

Which brings me to my real point. Social media research of course. Jeffrey Henning of Vovici tweeted me this weekend to ask my opinion about groups that are password protected but can be instantly accessed by anyone as soon as they create a password. I immediately thought of the Do Not Call list.

Both systems are examples of lists that are easy to sign up for and easy to ignore. I CAN call someone on a Do Not Call list. I know they don’t want to talk to me but their phone number isn’t physically broken. I CAN sign up for a password to a forum and receive instant access but I know the password means this information is not for public consumption. I CAN ignore people’s polite attempts to tell me that I’m not wanted but I can usually take a hint.

Just because you CAN doesn’t mean you should. What do you think?

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