If reading about profanity and sex aren’t your thing, you can read a tame version of this post on the Sklar Wilton & Associates blog.
Meet Cindy Gallop.
Cindy likes to blow shit up.
Cindy Gallop is glaringly bold and contentious in sharing her opinions about the state of advertising, the lack of gender equality in the advertising industry, and misperceptions of what comprises normal, healthy sexual relationships among people.
She began her career in advertising and made a name for herself at the Bartle Bogle Hegarty agency. She later founded their US branch, eventually being recognized as the Advertising Woman of the Year by the Advertising Women of New York in 2003.
Now, Cindy is the founder of MakeLoveNotPorn, an extremely ‘Not Safe For Work’ (NSFW) social sex website that aims to derail misperceptions about healthy sexual relationships. She is also the founder of IfWeRanTheWorld, a real-world experiment in tapping good intentions and turning them into tangible, do-able microactions that anyone and everyone can help you to do.
Just like Cindy, millions of people have worked hard, risen through the ranks, and founded companies. No big deal. Okay, it IS a big deal but that’s not the point here. The point, rather, is that when I think about people who are leaders, not simply presidents or founders or CEOs, I immediately think of Ms. Gallop. She reminds me on a near daily basis of four qualities I admire in genuine leaders.
1) Be bold and fierce. Cindy isn’t meek, mild, and moderately opinionated. We’ve blogged before about the appropriateness of using profanity in the workplace, and Cindy has zero qualms about it. Her unabashed use of profanity and colloquial language to make her points clear and strong captures people’s attention and brings them into the conversation regardless of whether they agree with her.
I want to be very clear on this: Yes, MakeLoveNotPorn.com and All The Sky have enormous social benefit, but I am also out to make an absolute goddamn fucking shit ton of money. – MMLaFleur
I deplore the shying away that can go on, within women, from the term ‘feminist.’ I am, absolutely, all about being a feminist. – Ted.com
Cindy personified bold when Kevin Roberts, a top ranking advertising executive at advertising agency Saatchi & Saatchi, resigned after a gender diversity controversy, She had no qualms issuing a public statement with a valiant dare, a statement that on its own caused even more controversy.
“I see that Kevin Roberts was paid a total salary of $4,137,786 last year, whereas, contrary to his remarks directed at me, nobody anywhere is paying me anything to do the work I do in this area. I note that PublicisGroupe/Saatchi and Saatchi Worldwide now have a vacancy for a leadership coach, and I’d like to offer my services. Obviously, to ensure there is no gender wage gap, at the same salary Kevin Roberts was being paid.”
In her efforts to promote diversity and equality, she’s regularly accused of promoting ‘quota’ and ‘diversity’ hires that will lead to people who aren’t sufficiently qualified to be hired. Her response to those claims continue to be bold and fierce.
“Look around at the mediocre men who were hired just because they were men. Get hired because you are a woman or person of color and then do a bloody brilliant job in that role.” – AdAge
“Diversity raises the fucking bar.” – 3% Conference
2) Defy stereotypes. Everyone is raised with stereotypes. Boys and girls are taught how men and women ought to look, speak, dress, and present themselves. Boys and girls are taught how ‘young’ and ‘old’ people are supposed to behave. Our culture has taught us that older women should be quiet, demure, and blend into the background, but Cindy has completely rejected those notions. Instead, she focuses on what is right for her.
Cindy believes you shouldn’t hide your age. At 57, you could say she’s an older woman. And even though she’s not part of the Hollywood scene, she dresses however she pleases including wearing leopard-skin miniskirts, biker pants, python skin pants, leather pantsuits, and warrior outfits because what she chooses to wear is no one’s business but her own. Who’s to say that older women must show restraint and modesty in their clothing choices? Restraint is not Cindy’s modus operandi.
I consider myself a proudly visible member of the most invisible segment of our society: older women. I would like to help redefine what society thinks an older woman should look like, be like, work like, dress like and date like by the way I live my life. – The Guardian
3) Ignore what haters and nay-sayers think. Cindy knows what is meaningful and important, and if someone isn’t comfortable with her use of profanity, her social sex projects, or how she presents herself as an older woman, well, they’d better get used to feeling uncomfortable. Cindy keeps on fighting for the causes she believes in, and she keeps on trying to mend misperceptions of sexuality so that people can have more realistic expectations of what a healthy sex life really is.
4) Do what is right. Cindy has a firm handle on what it means to do the ‘right’ thing and she’s oriented her life to achieve that goal. Not in keeping with stereotypes of women, and particularly of older women, her end goal is to become rich. But at the same time, she also wants to create and support endeavors that have enormous social benefit. She’s managed to do this with both of her projects – MakeLoveNotPorn and IfWeRanTheWorld.
“When we launched If WeRanTheWorld, I said to my team, I want us to innovate in every aspect of how we design and operate this as a business venture, as much as the web platform itself – because I want us to design our own startup around the working lives that we would all like to live. Women and men alike.” – Forbes
I say to women: you have to set out to make an absolute goddamn fucking shit-tonne of money. When you negotiate your salary, ask for the most money you possibly can without bursting out laughing – for yourself and for every other woman. – The Guardian
Cindy’s leadership style and her dedication to her projects has amassed her more than 60 000 devoted followers on Twitter. Her provocative Ted Talk (Make love, not porn) has garnered millions of views. If you’re not yet convinced that Cindy’s leadership style is one to be admired, or at least appreciated, watch her talk at Mumbrella360 on How Advertising Can Change the World. You might learn a few things.
Perhaps you’d like these posts too…
- Chemistry For The Greater Good: A leadership profile of Dr. Eugenia Duodu
- Why Love a Leader Anywhere Else: A leadership profile of Sleep Country Canada’s Christine Magee
- Leading by Design: A leadership profile of Dr. Ann Cavoukian and her passion for privacy
This post was written in my role as a consultant for Sklar Wilton & Associates. SW&A has worked for more than 30 years with some of Canada’s most iconic brands to help them grow their brand, shape corporate culture, build successful innovation, define portfolio strategies, and maximize research ROI. They offer strategic advice, business facilitation, research management, qualitative/quantitative research, and analytics. SW&A was recognized as a Great Workplace for Women in 2018, and the Best Workplace in Canada for Small Companies in 2017 by the Great Place To Work® Institute. Inquire about their services here.
As a freelance market research writer (my service sheet is here), I regularly check my public profiles to make sure they’re up to date. This time, I checked my profile on Savio, a marketplace connecting market research buyers with research experts, which is maintained by GreenBook.
After clicking around the website for a bit, I realized that every researcher’s hourly rate was completely and easily transparent, not hidden behind multiple clicks and privacy walls. My brain gears sped up….
People don’t talk about salaries which is a problem. Freelancers don’t know if they’re being paid what they deserve. Women don’t know if they’re being paid less than their equivalent male counterparts. So in that regard, I have to thank Savio and Greenbook for opening the black box and helping researchers see a piece of reality.
I downloaded the data and removed the business profiles. That left me with 191 individuals who provided an hourly rate, country, and the types of work they do. I manually gendered all the profiles. Obviously, I may have gotten a few wrong as I am not the gender police (much better said by Effin Birds) – 83 women, 107 men, and 1 unknown.
As all good data people do, I started with a frequency distribution. A few things were immediately apparent. 1) 3% of men and 4% of women VASTLY undervalued themselves. If you have listed an hourly rate under $50 per hour, go to your profile right now and FIX IT. I never want to see an hourly rate less than $50. From any freelancer. For anything. 2) 6% of men and 2% of women listed stunningly high rates, a couple over $1000 per hour. These rates might be for bragging, for negotiating, or for real but if you can command them, more power to you. 3) Women were far more likely to undervalue themselves while men were far more likely to overvalue themselves. [“THAT was a pencil in the neck moment!” -Luke Sklar]
Maybe group averages would paint a different picture but nope. Across all 191 rates, women asked for 81% of what men did – $168 versus $207 per hour.I tried excluding outliers from 12 people whose rates were below $50 or above $500. Women still asked for 81% of what men asked – $153 versus $189 per hour. I then focused on the three countries with at least 8 researchers. In Canada, two women and myself listed rates that were a paltry 40% of what five men listed. Among 123 US researchers, women asked for a somewhat better 80% of what men asked for. I am thrilled, though, to offer a huge hurray to the 14 researchers in the UK where hourly rates listed by men and women were equal. (Okay, women can increase their hourly rates by $5 in the UK.)
Maybe it’s because women do “less valuable” work so I tried grouping by the 25 different type of work people specified they did. Major caveat though – these data do not account for the fact that someone might charge different rates for different types of work.
I’ll pick out two examples from the chart since it’s a little bit complicated and uses two axes. At the left of the graph, among people who offer legal research services, women specified an hourly rate of $169 compared to men at $136. Thus, women listed a rate that was 124% of what men listed. There exist four categories of work where women listed a higher hourly rate than men – Legal Research, Field Services, Recruiting, and Support Services.
Second, at the right of the chart, among researchers who conduct Mystery Shopping, women listed an hourly rate of $138 compared to men at $225. Women listed a rate that was 61% of what men listed. There exist 21 categories of work where men listed a higher hourly rate than women.
I don’t know if these differences are because women undervalue themselves or because men overvalue themselves. I don’t know how much of these differences exist for bargaining or bragging purposes.
But I do know this. As much as I love statistics, t-tests and chi-squares aren’t necessary to determine the likelihood that these results are due to chance. Correlations and Cohen’s D aren’t necessary to determine whether the effect sizes are meaningful.
Women ask for less financial compensation than do men.
Women, my advice to you is simple. Give yourself a raise. Give yourself a giant fucking raise. (I’m channeling my inner Cindy Gallop and I urge you to follow this amazing woman on Twitter or LinkedIn and personally talk about your salary with her here.)
If you’re currently in the $50 to $99 bucket, up your rate to land in the $100 to $149 bucket. If you’re in the $200 to $249 bucket, give yourself a raise into the $250 to $299 bucket. Don’t think twice, it’s all right.
If you’re curious, I may have started my day claiming my worth to be 80% of what my male research colleagues felt they were worth.
It sure didn’t end that way.
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