Here are two straightforward options to choose from.
1. Bribe them with US dollars or Lindt chocolate.
2. Threaten their life or their livelihood.
I recommend the bribe over the threat but that’s really a question of personal taste and what suits your lifestyle better.
But let me ask, do you REALLY want to know how to make people click on your links or share/buzz/retweet your message? Is forcing people to like your brand the best way to grow your company? I’m going to suggest not.
Hidden under the facade of forcing people is the real question. Do you know how to communicate a message that resonates so deeply with people that they develop a need to share it? That is a far more difficult question and one which achieves the real end goal which is brand love, admiration, and ultimately purchase.
If we’d all just stop trying to figure out how to make people ‘click here’ and instead figure out how make ‘messages that resonate,’ everyone would be much happier.
Ah, my dear American friends, you have no idea what you’re missing out on. I constantly mention Nanaimo bars in my posts and tweets and it seems I stump a lot of people. Here is the delicious scoop on my favourite treat.
Top layer: Chocolate
Middle layer: Icing
Bottom layer: Crumb, coconut
The trick is getting the right consistency of the top two layers. The icing needs to be thick enough so it doesn’t goop out and the chocolate layer needs to be soft enough so you can actually bite through it without breaking. (Unless of course this is what you’re intending to do!)
Some people flavour the icing with mint or raspberry or mocha or the chocolate with caramel but that’s just a bastardization of perfection.
Nanaimo Bar Recipe
1/2 cup unsalted butter, room temperature
1/4 cup granulated white sugar
1/3 cup unsweetened cocoa
1 large egg, beaten
1 teaspoon pure vanilla extract
2 cups graham cracker crumbs
1 cup coconut (sweetened or unsweetened)
1/2 cup walnuts or pecans, coarsely chopped
1/4 cup unsalted butter, room temperature
2 – 3 tablespoons milk or cream
2 tablespoons vanilla custard powder (Bird’s) or vanilla pudding powder
1/2 teaspoon pure vanilla extract
2 cups powdered sugar (confectioners or icing) sugar
4 ounces semisweet chocolate, chopped
1 tablespoon unsalted butter
Butter or spray a 9 x 9 inch pan with a non stick vegetable spray.
Bottom Layer: In a saucepan over low heat, melt the butter. Stir in the sugar and cocoa powder and then gradually whisk in the beaten egg. Cook, stirring constantly, until the mixture thickens (1 – 2 minutes). Remove from heat and stir in the vanilla extract, graham cracker crumbs, coconut, and chopped nuts. Press the mixture evenly onto the bottom of the prepared pan. Cover and refrigerate until firm (about an hour).
Middle Layer: In your electric mixer, or with a hand mixer, beat the butter until smooth and creamy. Add the remaining ingredients and beat until the mixture is smooth. If the mixture is too thick to spread, add a little more milk. Spread the filling over the bottom layer, cover, and refrigerate until firm (about 30 minutes).
Top Layer: In a heatproof bowl over a saucepan of simmering water, melt the chocolate and butter. Spread the melted chocolate evenly over the filling and refrigerate until the chocolate has set.
To prevent the chocolate from cracking, using a sharp knife, bring the squares to room temperature before cutting.
Makes about 25 squares
The q-sort is a useful technique in psychological research as well as market research. And, it is a technique that is extremely useful in everyone’s every day life. How, you ask, could it possibly be useful in everyday life? Well, this is a typical evening in my life.
Last Halloween, I gave three people a set of halloween chocolates and candies, not stolen from small children, and asked them to sort the items from least favorite to most favorite. And, I included a set of data representing my own results.
There are numerous biases to this particular research project. First, I did not use a probability sampling method that would permit generalization to the general population of Canada. I did, however, obtain a 100% response rate from the people who were home at the time of this ground-breaking study. You will also note that the full range of chocolates and candies was not included in this list, nor were all items the same size and weight.
The results from my scientific testing are displayed here. Apologies for the blurry images but you should be able to identify most of the brand names. Now, you might want to review the images and come to conclusions about what features of the candies result in them being placed at the top or bottom of the list but you might also want to guess which ranking is my result. Let’s play game #2.
The answer will come in a later blog. 🙂
Read these too
1) We aren’t allowed to include research participants who might accidentally or willfully harm other research participants or the researcher.
3) We were born thousands of years too late and have already been indoctrinated in the usefulness of far too many insignificant products.
If you’re ever in that terrifying zone where your pantry is so bare that you are considering making pudding just so you can eat something sweet, try this! I was a disbeliever but delightedly surprised in the end.
In just five minutes, you can actually make AND eat chocolate cake!
5 MINUTE CHOCOLATE MUG CAKE
3 tablespoons flour
3 tablespoons sugar
3 tablespoons cocoa
3 tablespoons milk
3 tablespoons chocolate chips (optional)
1 tablespoon oil
a small splash of vanilla extract
Add dry ingredients to coffee mug, and mix well. Add liquids and mix well.
Put your mug in the microwave and cook for 3 minutes at 1000 watts (high). The cake will rise over the top of the mug, but don’t be alarmed! Allow to cool a little, and tip out onto a plate if desired.