Live blogged at MRS in London. Any errors or bad jokes are my own.
Moving more with cancer by Emily Fu and Justin Webb
- 77% of people with cancer are not active to recommended levels which reduces consequences of treatment, reduces comorbigiteis, reduces disease progression, decreases mortality
- Imagine you have cancer and what would keep you from being more active, physical abilities are not as influential as you think, people have a huge knock to their confidence, feel depressed and vulnerable and frightened
- Social support and social pressures are influential on behaviour, family is all about sit down and rest be safe, they fear injury or psychological damage
- There is social stigma around cancer, around scars, and being self conscious, cancer is invisible for many people
- For some types of cancer, finding a bathroom is a huge problem for getting enough activity, physical symptoms of cancer and surgery are problematic
- People who were active planned it around treatment cycles, built things up slowly, didn’t get disheartened if they couldn’t do as much as they wanted
- Need to reeducate via media – don’t take it easy if you’ve got cancer, get moving! Let people know exercise is safe. Created a ‘Get Active Feel Good’ pack for people and families
Creating a buzz around gender equality by Philly Desai and Nasir Nansir
- Gender discrimination in Nigeria – violence, leadership, decision making
- Five year program working directly with young people, empower through self-esteem, increase positive attitudes, change the rules by securing laws and budgets that respond to women’s needs
- Must influence wider society through marketing communications types of activities
- Quant study to explore attitudes and social norms, what do I believe, what do others believe, what attitudes and behaviora do not match up
- Violence against women is widely condemned but common in practice
- Younger people support women’s having more leadership but they expect resistance from society
- Needed to create a brand identify which appealed to young people but does not alienate men
- [by the way, these notes are being written as my friend and diversity advocate @RayPoynter sits on an #AllMalePanel in the next room. He must be horrified. 😦 ]
- Created a radio drama, created posters and billboards promoting diversity and 50/50
- Www.iampurple.ng – website targeting young people on mobile [bet this site is truly mobile friendly!]
- Site has 1 million visitors and 30 000 registered, have celebrities and popular people driving engagement
- Men must be seen as partners, need to message to appeal to men, ‘our strength is not for hurting’
- Craft messages that appeal to subconscious of target audience
Learning for tomorrow by Jackie Hughes and Catriona Ferris
- It’s hard for big brands to “do good”
- #Lifebouy campaign is about washing your hands more often to stay healthy which means buying more soap
- It has to be at the heart of the brand purpose, functionality is no longer enough, brands with a purpose are growing faster, need to create a purpose
- We learn by doing and experiencing, context, role playing
- Let’s create a classroom, students, and bring experts to spark inspiration, bring insight in, get creative work going
- Did one in London and one in Mumbai, brought in typical experts from India and Vietnam
- What is the meaning of education? More blackboards? More books? More kids?
- There was playtime, colouring, books just like a real classroom
- Spoke to moms and kids, spoke about real concerns about attending schools, fear of violence and rape, conflicts with kids working schedule, teenage pregnancy, as well as their hopes and dreams
- Sending kids to school is like setting them free
- They wanted to activate the first day of school
- Led to unicef campaign about the first day of school, first day of school means they are so grown up, one of the most important days of their lives, it’s on their way to their profession in life, it’s giving them a beautiful future, these are the first steps
- Persia is helping 10 million children get a quality education. #FirstDayOfSchool
- Family Membership at your local art gallery or museum where you can appreciate the cultural diversity and wonders of our world as a family.
- Classes. Art or music or sign language or dancing or that embarrassing thing they’ve always been too scared to sign up for because people will laugh at them. Dungeons and Dragons sessions? Absolutely!
- Tickets to an event they won’t splurge on. A concert, a play, a weird-ass art installation, a sporting event.
- Charitable donations to a cause that is near and dear to your heart. For me, that means a mental health service and a crohns and colitis foundation. And a recent addition, a refugee settling organization.
- A really nice winter coat that isn’t their size. Or a really nice business suit in the wrong size. We have have coats and work clothes don’t we. Bring these new ones to a homeless shelter because those folks can’t just go out buy whatever they feel like whenever they feel like it.
- Homemade gifts like pancake mixes, bread, ready-to-cook meals, bird houses, paintings, mittens, and hats.
- Homemade gift certificates for an on-demand neck massage, leaf raking, snow shoveling, home manicure, or some other chore that they always do for you.
- A middle-aged shelter dog. Do you have bunches of love left to give? Do you need to exercise more? Should you spend more time with the kiddies? Make it a three-for-one deal.
Bonus gift: Membership in an industry organization. In marketing research, there are literally hundreds of choices and as much as we’d like to join all of them, most of us only join two or three. Try the MRIA in Canada, or MRA/CASRO/TheARF in the USA, MRS in the UK, AMSRS or RANZ in the pacific region, or ESOMAR globally.
Why? Because most of us don’t NEED anything. We have food on the table, clothes in our closets, and warm homes to go to every day. We don’t need more stuff. Just more love.
Twitter is fun, informative, and educational. But it can be more. Here are a few easy ways to use Twitter for good, particularly when you’re on public transit and having nothing else to do anyways.
- Search for students needing survey response completes and answer their surveys. Search out tweets that say “survey” and “class” and you’ll find them soon enough.
- Retweet links from students who need survey completes.
- Give encouragement to students in your field by searching out tweets that have words like “statistics” and “exam.” Give them a good old fashioned Good Luck tweet.
- Retweet relevant job ads, particularly when it’s at a company you respect or from a person you admire.
- Retweet Amber Alerts even if you think it’s a hoax (missing child)
- FollowFriday your favorite charities. In fact, FollowFriday them even if it isn’t Friday.
- When companies offer to make a charitable donation for a retweet, do a retweet.
My favourite non-profit is the Crohn’s and Colitis Foundation of Canada. Crohn’s affects 3 members of my family so I have some idea of how disruptive it can be.
As written in their website, “The Crohn’s and Colitis Foundation of Canada (CCFC) believes that a cure will be found for Crohn’s disease and ulcerative colitis. To realize this, the CCFC is committed, first and foremost, to raise increasing funds for medical research. The CCFC also believes it is important to make all individuals with inflammatory bowel disease (IBD) aware of the Foundation, and educate these individuals, their families, health professionals and the general public about these diseases.”
If you want to help this worthy cause, visit their website here and make a donation online.
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