Along with a group of market researchers from around the world, I was asked to participate in Voxpopme Perspectives – an initiative wherein insights industry experts share ideas about a variety of topics via video. You can read more about it here or watch the videos here. Viewers can then reach out over Twitter or upload their own video response.
Except the video blogging thing wasn’t working for me. I do my best thinking in writing and I’m pretty sure you don’t want to watch me read a post. So instead, I’ll be sharing my thoughts in written posts. Feel free to write back if you’re so included. Stay tuned!
Reg Baker, SurveyGeek
- First blog post was on randomization
- His company considered him to be a methodologist because he subscribed to POQ, he kept answering the same questions so he wrote the answers in a blog and referred everyone there
- Twitter is how you build blog traffic, We love the retweets of our blogs
- There is a social media bubble of all the people talking about the same things you do, and you meet people around the world only because of your buzz
- Two families of blogs – those sharing research results and those in the commentator category
- Biggest peak of all – sarcasm sells – begged people to not use words like disruptive, holistic, superlatives; next largest blog was how to write a mobile pitch piece about the hyperbole around mobile research
- Conference blogging gets lots of hits, as do posts in a series
- Hardest thing about blogging is you need to do it all the time and it’s hard, you need to do it day in and day out, something people care about want to hear about
- Useful and fun way to share information, it can get you into trouble, say things you wish you didn’t say
Annie Pettit, LoveStats
- If you missed my talk, it was a ten minute psychoanalysis, you missed out 🙂
- Here are two posts I wrote previously…
- 6 reasons why you should start a blog now
- Should you blog at conferences?
Adam Sage, SurveyPost
- Put a viewpoint out there to start a discussion
- Peer reviewed research takes a lot of time
- Focus on twitter, crowdsourcing, infomatics, concepts that are difficult to publish before they are outdated
- Blogs consider the readers to be the jury
- Ripe for innovation, more than just you shouting with a megaphone
Marjorie Connelly, New York Times
- They post blogs and vet blogs that go on many different places on their site
- Website has no print deadline so they can post at any time
- Blogs offer a different voice than the print paper, columnists often have their own blogs and they often use polls to support their arguments – they have no control over those polls
- Often breaking news or incisive posts
- Use live blogging for celebrity events like debut of the ipad, Tony Awards
- Venue for things that wouldn’t be accepted into the paper
- Let authors say more and more deeply than the printed paper
- Can do early releases of data in order to tease a later print version
Jeffrey Henning, ResearchScape
- Started his Vovici blog as part of content marketing, and he needed something to do in the newly formed merged companies
- First blog post was about asking demographic questions, designed only by considering what google wanted
- His new company “ResearchScape” needed the same kind of marketing work
- His ranking of 50 top blogs turned into 50 days of posts
- Realized not a lot of people are sharing results of studies – white space in the blogging world to support more
- Journalists do a poor job of putting research results into context – Jeffrey gives them an F. Researchscape is trying to fix this and Jeffrey gives himself a D for what he’s done so far. He wants to improve to a C+ next year.
- A blog is a place to practice in a small audience, help you become better at explaining methodologies
Casey Tasfaye, FreeRangeResearch
- You don’t know your opinion until you write it down
- Assumptions about what research is changes when you try to write it down
- Place to combine all her data sources – school, friends, talks – and make sense of it. It’s about her trying to figure things out.
- Her blogs explores intersections of different worlds, shares discussions about polls, reports events and conferences, things she reads, research findings
- Her meditation calendar is a good source of blog posts
- Good place for problem solving, discuss them in a public way
- Also talks about digital parenting – how does she deal with her kids and social media
- Tries to have a blog roll, lists of organizations, lists of helpful links, lists of good tools
- Twitter is a good tool for listening, amplifying, and discussion
- very little engagement on the blogs themselves but lots on twitter
- #WJchat is good to listen to
- Twitter is a great way to follow conceptual trends
- A lot of research doesn’t get published and blogging can deal with this
- Minimizing Nonresponse Bias (GREAT session) #AAPOR #MRX (lovestats.wordpress.com)
- Esomar Best of Bulgaria: Brought to you by BAMOR #MRX (lovestats.wordpress.com)
- No spouses were harmed in this experiment #MRX (lovestats.wordpress.com)
- poster for AAPOR: Internet and nuclear attitude (nukemedia.wordpress.com)
Once you know what you really want to do, how do you get there? I’ve been asked a few times how I became a research methodologist and can someone else become a methodologist as well. It’s really quite simple. It’s not easy, but it is simple.
The advice I give is don’t wait for someone to offer you a job as a methodologist or to declare that you are a methodologist. If you know what you want, then it is your job to make it happen. No one else.
- If you are a project manager and you want to be a methodologist. Start tweeting about methodology. Share educational white papers and intriguing blog posts that helped you learn about methodology.
- If you’re in report prep and you want to be a methodologist, start a blog about methodology. Share your thoughts and opinions about good and bad methodology in easy to read, weekly or monthly opinion pieces. Be brand and bold and take a stand.
- If you’re a data analyst and you want to be a methodologist, stay a few hours late after work and re-analyze datasets with methodology in mind. Analyze speeding rates by survey topic, straightlining rates by number of grids, random responding by demographics. Then write a paper and share with your colleagues.
No matter what your current role is, you can find a way to incorporate what really excites you into your day. If you do it well, a good boss will find ways for you to expand into that space. And if your current boss doesn’t, one of your Twitter followers or blog readers will. Enjoy your new job!
- Finding the why in your market research results #MRX (lovestats.wordpress.com)
- A Halloween chocolate lesson in nominal, ordinal, interval, and ratio data #MRX (lovestats.wordpress.com)
- SAS vs SPSS: Pick one and forever hold your peace #MRX (lovestats.wordpress.com)
I’ve live blogged at a few conferences now and have learned a few things along with way. It all comes down to preparation so here is how I prepare.
- Go online and find the conference schedule at least a day ahead. Copy the session title and speaker names into a draft post for each session you plan to attend. Ideally, the copy paste action will take any hyperlinks with it.
- Find each speaker’s twitter account and include the link to a relevant tweet in the post.
- If you they don’t have a twitter account (many social media experts/mavens/gurus don’t… interesting…), try to find their Linkedin account or personal blog. Same deal, paste a linked image of their account into the post.
- Consider including an introductory message on each post. Indicate the conference, that this is a live blog, that it will probably full of listening errors, yadda, yadda, yadda, don’t blame me or the speaker when I misinterpret what I heard.
- Prepare a list of relevant keywords and paste them into the keyword box for each of the blogs (e.g., the name of the conference, the location, topic). Be sure to include the speaker’s name.
- Once in the conference, sit out of the thick of things. Some people might be distracted by your typing so bug as few people as possible. Unless you’re sitting beside someone you don’t like. Then hunt and peck as loudly as you possibly can.
- Bring your power cord. Even if your netbook has a ten hour battery. it is guaranteed to lose power in about 28 minutes.
- Write your post OFFLINE. I cannot stress this enough. I’ve lost a couple of really good posts because the hotel internet connection broke off mid-talk. Just write your post in Word or Notepad.
- I tend to stop taking notes as soon as the speaker starts to take questions. At this point, I make sure the internet is working, I copy the post into WordPress, add a couple extra keywords, check the spelling, check the links, choose an image, and click submit. If something juicy comes up during question period, I can still add it in.
- And ta dum! This strategy usually means I have a post completed and launched in time to move to the next session.
- Matt Wells and the rise of the live blog (insidewnol.wordpress.com)
- UFC 131 Results: Dustin Poirier vs. Jason Young Live Blog (sbnation.com)
- Tony Awards 2011: We’re live-blogging them! (popwatch.ew.com)
Are you excited about the upcoming MRIA annual conference? I am! In just ten days, market researchers from all across Canada, and around the world, will converge on Kelowna, British Columbia to learn, meet, and greet their colleagues. And not only will I present a session on Cell + Survey + SMR Mashups on behalf of Conversition Strategies and Research Now, I have also been appointed by the MRIA as the Chief Blogger of the 2011 conference.
What does that mean? It means I’ll be live blogging every session I attend so that you can hear the main points of each speaker within minutes of the conclusion of each talk. I’ll blog lunch and dinner, as well as the tradeshow, the events, and the hotel. If they serve creme brulee you’ll be among the first to know this essential information. Have a story you’d like me to cover? Tweet or email me and let me know!
I will be paid well for my efforts so don’t worry. I’ll be the first person in line at lunch as well as the person budding ahead of you to take the last pretzel from the snack table.
But, alas, I’m just one person and can’t possibly cover all of the events. That’s where my fellow attendees come in. Raise your hand if you intend to do a little bit of conference blogging yourself. Leave a quick comment below and let’s chat about how we can cover more ground together.
Hopefully, we’ll do a good enough job so that those of you who couldn’t attend just might feel like you’re at the conference in person. And perhaps next year, you’ll have the factual evidence required to convince your boss to let you go.
- Annie Pettit, Chief #MRIA2011 Blogger (lovestats.wordpress.com)
- Speed Networking + Reception + Dinner #MRIA2011 (lovestats.wordpress.com)
- French, Funky, and Fun! #MRIA (lovestats.wordpress.com)
- Should you blog at conferences? (lovestats.wordpress.com)
- Pettit: Survey + Cell + SMR #MRIA2011 (lovestats.wordpress.com)
You’ve been thinking about doing it, you’ve watched other people do it, and you’ve read the output of someone doing it. But should you? Here is my advice, worth about 18 cents.
You shouldn’t blog conferences because:
1. It’s rude to the speaker
2. It’s distracting for people around you
3. It’s hard to pay complete attention to the speaker
4. The speaker doesn’t like it
Why you should blog conferences:
1. People who are never allowed to attend conferences can experience them
2. People in any time zone can join the conversation through side chats
3. It fills up any free time you may have outside official conference hours
4. It sparks business leads
5. It’s a good way to improve your writing skills
Personally, I’ve chosen to be a conference blogger. I bring a tiny netbook that doesn’t bang into the people beside me. I’m a touch typist so there’s no loud hunting and pecking. I do my best to be discreet. I will change a blog on the request of a speaker (I won’t change an opinion but I will correct or remove it.) When I’m the speaker, I want people to share anything they may have learned from me and on the flip side, I want to share what I’m learning too.
No matter how hard you try, sometimes you just have no confidence in your writing skills. That is when you should start a blog. Because the spam comments you will receive will do nothing but make you feel like you are contributing the most amazing information EVER to your industry. Below is just a small sample of the praise I have received from spammers. Feel free to add your own or plagiarize from these!
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