Conference Speakers Wearing Heart Rate FitBits at #AAPOR #Wearables

Everyone says they get nervous when they speak but how do you know who’s just saying it and who actually is nervous? Well, welcome to Fitbit. Ever since I got my Fitbit, I could easily tell from the heartrate monitor exactly what was happening in my life.  Three days before a conference, my heartrate would start increasing. Once I arrived, my sleep was disrupted. And when I actually spoke, my heartrate went nuts.

Today, Josh put his Fitbit chart online so I figured, ah, what the heck, I can do that that too. And when I asked for more volunteers, Jessica offered hers as well.  Feel free to send YOUR heartrate chart to me and I’ll add it here. Enjoy!

Annie / LoveStats

Annie / @LoveStats. My 25 minute walk to the hotel started with a high heartrate and then leveled off as I settled in at the hotel. But as soon as it was my turn to present, you’d think I was out jogging again!

Josh De La Rosa @JoshDelaRosa1

Josh De La Rosa / @JoshDelaRosa1. Lovely peak when Josh spoke which almost instantly dropped as soon as he finished speaking.


Jessica Holzberg / @jlholzberg  “apparently my evening out got my heart rate up more than my pre-presentation jitters :)”



Netgain 6.0: An MRIA Social Media Workshop by Annie Pettit

netgain mria

Click here to register

Learn to Love about Blogging and Twittering: A MRIA Workshop
St Andrews Club and Conference Centre, Toronto, ON
Tuesday Jan 24, 2012 

8:30-9:00am – Includes continental breakfast
9am-Noon – Workshop with coffee/tea and break snacks

To become familiar with the art of blogging and tweeting so that you can actively participate in and benefit from the social media space

Who will benefit?
This workshop will benefit those who are thinking of writing a blog and learning how to tweet. These are quickly becoming social media requirements for establishing a prominent presence and promoting yourself, your product, your service or company.

Learn about:

  • the basics of starting to tweet and blog
  • the different types of twitter clients and blogs
  • the tricks, shortcuts  and tips about tweeting and blogging
  • the language, including hashtags, 140,, RSS
  • tweetdeck, socialoomph, Klout, RSS and other third
    party plugins and apps
  • the multi-interaction with Twitter via your cell, rss feeds, email
  • promoting your blogs and getting yourself tweeted and retweeted
  • what works and what does not work in being successful tweeters and bloggers

Workshop Presenter
Annie Pettit is VP, Research Standards at Research Now and Chief Research Officer at Conversition, an e-Rewards company. She is the author of two blogs, Lovestats and the Conversition blog. She is an active tweeter @lovestats in the market research arena and also with her sugar and spice passion (@LoveStats/sugar-and-spice). Check out the Sugar and Spice Online News Daily. She is a frequent speaker at MR conferences, has over 5000 followers, and has tweeted 13,500 times! She is highlighted on the front cover of the October 2011 issue of VUE and wrote an article inside entitled “You know more than you think!”

This is a highly interactive workshop and spaces are limited to 50 seats. You must bring your own laptop and be prepared to tweet.

MCP points: 10

Global Consumer by Dan Salzman #TMRE #MRX

Live blogs by @LoveStats! This is a session summary from The Market Research Event by IIR in Orlando, Florida, November 2011. It was posted mere minutes after completion of the talk. Any inaccuracies are my own. Any humorous side remarks are also my own. Feel free to leave comments and critiques. ***                                                                                                          ***

The Global Consumer
Dan Salzman, Vice President, Consumer & Market Insights, Hewlett Packard

  • [All i’m thinking is that HP social media data is full of horsepower and harry potter data 🙂 ]
  • How does HP think about the global consumer?
  • #1 Where are the people, where is the money
  • focus on demographic growth, world grows 75 million per year, last week we reached 7 billion people on the earth, developed market growth where most of the money is is very small growth; growth is in asia; Growth is beyond BRIC countries; Africa, nigeria are emerging; Africa will have four of the top growing countries in 2050

    The current two dimensional HP logo used on co...

    Image via Wikipedia

  • China WILL surpass the US as a global economy by 2050, it will be the largest economy, driven by population growth
  • 1000 new mobile users every minute, 84% of internet users are outside the US; growth is MASSIVE in china, 92% growth compared to US 17%
  • What does access to information do? Overthrow dictatorships. Changes how we make decisions. We don’t have to do what we are told. Not obligated to follow through on expectations. Check veracity of claims.
  • This creates a homogeneity of consumer experience for consumers. Lets brands speak to us in shorthand.
  • Globalization pressures culture and tradition. People worry aspects of their culture will disappear.
  • Developed West is Maslow’s needs – Physiological, safety, social and emotional, esteem; Developing East is Pinto’s needs – Physiological, Need to please the group, good name, honour [cool!]
  • Think global but act local. team structure, research approach, customized output.
  • Global segments didn’t show up in every country. Local countries defined the names of each segment. Allowed local digression.
  • 1 global summary, 3 regional summaries, 8 country reports, Customized views by audience, topics

Beyond Ethnography by Paulette Kish #TMRE #MRX

Live blogs by @LoveStats of @Conversition. This is a session summary from The Market Research Event by IIR in Orlando, Florida, November 2011. It was posted mere minutes after completion of the talk. Any inaccuracies are my own. Any humorous side remarks are also my own. Feel free to leave comments and critiques.

***                                                                                                          ***

  • The less you reflect your consumers, the more you need to build empathy
  • Dogs to empathy very well :). They have instinctual way to get to know each other. Humans don’t have that sniffing benefit. 🙂
  • Some places attract certain people like Harley Davidson, Apple, Avon. You work for them because you like them.
  • Leadership needs to understand consumer
  • When you look in the mirror, do you see your consumer “I don’t do the shopping” “I use the company store” “I don’t have time for twitter” These are empathy gaps.
  • We KNOW what they feel. We know HOW they think and what they do. We need to FEEL what they feel. We can relate to WHY they think. We need to turn knowledge into the ability to feel.
  • Research tools help but they are not sufficient

    Harley-Davidson Hummer single-cylinder motorcycle

    Image via Wikipedia

  • Cultivate empathy! [I really like this. This is a unique perspective]
  • Working in beverages, she always sipped product. She didn’t drink a pop like a consumer would. Taste is not everything.  She brought the 11 ounce bottle to a meeting and told people to drink it. They couldnt’ finish the bottle. Do what the consumer will be doing. Put it in the right behaviour. Look at satiation and wear out for beverages.
  • Empathize with people who have a different situation. Open packages with gloves on.
  • Walk in your shoppers shoes. Wear their hats.
  • Touch point inventory. Consumer sabbatical. Empathy journal.
  • Touchpoint is process of each phase of shopper journey. Inventory of touchpoints. Identify empathy gaps. Explore, prepare, consumer, restore, dispose, shop, buy, transport, returnign it, read, wathc listen, share it
  • Sabbatical -if you aren’t a shopper, go shopping. if you don’t cook, cook. If you don’t have kids, borrow some (don’t steal them). Set a tight budget, plan and shop for 5, prepare and serve all week. See where the tradeoffs are. Don’t imagine it, do it.[love this ]
  • Journal your feels, look for patterns. detail all the facts and your feelings, opinions, emotions.
  • Company culture – get more people involved, immersion retreat or extreme ethnography [EXTREME!!!!] Moving a focus group to a different room does not count
  • Engage senior leadership, project teams, move away from the office, mix job functions, debrief every day. Discuss how it impacts your business.
  • do it at least once per year, but three seasonal sessions works well.
  • Digital discover – look at online language, read it, immerse yourself, follow the links
  • Get off the couch, get beyond migrated qualitative – shadowing, day in the life, no videos, no cameras, mystery shopping, get into personal ethnography.

Beyond Ethnography: Creating a Culture
Committed to Consumer Empathy
Paulette Kish, Strategic Insights Officer, Mars Petcare

Anthropological use of Mobile Tech by Mimi Ito #TMRE #MRX

Live blogs by @LoveStats of @Conversition. This is a session summary from The Market Research Event by IIR in Orlando, Florida, November 2011. It was posted mere minutes after completion of the talk. Any inaccuracies are my own. Any humorous side remarks are also my own. Feel free to leave comments and critiques.

***                                                                                                          ***

An Anthropological Presentation of the Use of Mobile Tech & Digital

mobile phone text message

Image via Wikipedia

Media in Everyday Life
Mimi Ito, Professor in Residence, Department of Anthropology and Department of Informatics at the University of California, Irvine

  • When and how does diversity matter? Which young people are the influencers?
  • Friendship driven participation – most common practices, myspace, instant messaging switched to facebook and text messaging. managing status among friends, flirting, being popular.
  • Interest driven participation – kids who are marginal, seen as different, smarter, digital generation, creating youtube videos, mixing movies, not most common, it’s diversity, niche trends.
  • facebook is people you went to school with. tumblr is people you wish you went to school with.
  • online culture breaks down clearly between geeks and social centered world. [i’m on the geek side. and proud of it. 🙂 ]
  • Japan was first country to really have mobile internet. People went online because it was a way of sending text messages across platforms.
  • For youth, a mobile phone is a piece of private space.
  • Why were teen messages content free? R U Up? You rawk. Gnight. These messages are only about keeping a warm connection with someone. It’s a shared social space. Teens know you need to return a text within 20 minutes or apologize for being late.
  • Early adoption was led by guys but then it was taken over by girls, but not very different. But the forms of engagement were very different.
  • Networks moved away from the youth demographic. Moms and teachers are here now. We just saw a dip down in adoption by younger people. SM space is becoming old fogey for teenagers now.
  • Females text 30% more than males. Texting by teens if massively off the chart compared to all other age groups.
  • PC access to social networks is a bit flat but mobile access is massive
  • Pokemon arrived in the 90s. New adults now grew up with media. Second most successful franchise every (after mario). Trading cards followed. This media had more than good guy, bad guy, girl. it had hundreds of characters, ridiculously differentiated set of media. Invites collections, trading, social currency. There is flocking behavior, a common language. harder to participate, belong if you don’t have it.
  • It’s about creating content as well. strong connection with a franchise, sharing tips and cheats, sharing videos of games,
  • In the US, average player is 37, 42% are female, 45% of parents play with their kids weekly.
  • GREE is japan’s largest social network. Optimized for mobile. Centered around gameplay, avatars. Mobage is popular, Misi is losing popularity, Ameba is popular. newer sites are more mobile. Mobile is more popular because frequency of access is higher. Revenue model is based on virtual goods, subscriptions not ads.
  • In 2010, a portable console became the leading console, Nintendo DS.
  • Blacks and latinos are leading white and asian counterparts in growth/use of social media.
  • Price point of SmartSocialMobile is dropping to where majority of teens can afford it.
  • The typical teens don’t set the trends. It’s the geeks who do that. There are shared values around participating, engaging, but it is highly segmented because personalization is huge.
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