This list shows the gender ratio of speakers at marketing research and related conferences during 2018.
These data are not 100% accurate. I am not always able to identify whether a speaker is male or female based on their name. Online programs aren’t always up to date, and printed programs often change at the last minute and don’t reflect who was actually on stage. If you are able to correct my numbers, I would be grateful for the help.
And yes, there is far more to diversity than gender. Diversity of age, ethnicity, ability/disability, sexuality, and more also matter. But let’s at least measure what we can from conference programs.
Please contribute: If you have a PDF or image of a conference program, email it to me so I can include it in this list.
FYI, I put a ⭐ beside any conference between 45% and 55% and a 👎🏻 beside any conference under 30% or over 70%.
- QRCA, Arizona, January: 19 female, 7 male=73% female (Qual research has more female than male specialists)
- Qual Worldwide, Spain, May: 20 female, 9 male = 69% female
- Qual360, Washington, March: 17 female, 11 male speakers = 61% female
- ESOMAR World, Amsterdam, March: 15 female, 11 male = 58% female
- Customer Experience Strategies Summit, April: 15 female, 12 male=56% female
- ⭐ NewMR Festival, online, February: 16 female, 13 male=55% female
- ⭐ IMPACT MRS Annual, March: 45 female, 42 male = 52% female
- ⭐ Market Research Summit, London, May, 18 female, 18 male = 50% female
- ⭐ ConsumerXscience, The ARF, March, New York, 24 female, 25 male= 49% female
- ⭐ Africa Forum 2018 AMRA, Nairobi, February: 19 female, 20 male=49% female
- ⭐ MRMW APAC, June: 9 female, 10 male = 47% female
- ⭐ MRMW NA, April: 21 female, 24 male = 47% female
- ⭐ MRIA, Vancouver, May: 25 female, 30 male=45% female
- ⭐ Sentiment Analysis Symposium, New York March, 9 female, 10 male=45% female
- The Insights Show, London, March: 19 female, 25 male= 43% female
- CX Next, Boston, April: 10 female, 13 male = 43% female
- TMRE IN FOCUS, Chicago, May: 10 female, 13 male = 43% female
- Quirks LA, January: 45 female, 63 male=42% female
- Insights NEXT, April, New York: 28 female, 38 male=42% female
- Customer Experience & Digital Innovation, San Francisco, April: 5 female, 7 male = 42% female
- ESOMAR MAIN FEST Latam, Buenos Aires, April: 23 female, 33 male = 41% female
- Quirks Brooklyn, February: 55 female, 81 male=40% female
- FUSE Brand & Packaging, New York, April: 19 female, 28 male = 40% female
- SampleCon, February, Texas: 13 female, 25 male = 39% female
- IIEX, Amsterdam, February: 50 female, 84 male=37% female
- Qualtrics experience summit, March, Utah, 32 female, 57 male = 36% female
- IIEX, Atlanta, June: 44 female, 85 male speakers = 34% female
- Sysomos Summit, February, New York: 6 female, 12 male=33% female
- Sysomos Summit, London, April: 4 female, 10 male = 29% female
- 👎🏻 Insights CEO Summit, January, Florida: 4 female, 13 male = 24% female
- Insights50, May 2, New York: 1 female, 4 male=20% female
- 👎🏻 Sawtooth conference, March, Florida, 12 female, 58 male= 17% female
—————————————————————————————————————–
- MRMW Europe, September: female, male = % female
- PMRC : female, male=% female
- AMAART Forum, June: female, male=% female
- AMSRS, September: female , male =% female
- Big Data & Analytics for Retail Summit, June: female, male=% female
- CRC, October: female, male=% female
- CX Talks, October: female, male= % female
- ESOMAR Big Data World, November: female, male=%female
- ESOMAR Congress, Berlin, September: female speakers, male speakers =% female
- ESOMAR Global Qual, November: female, male=% female
- ILC Insights Leadership Conference (Insights Association), September, female, male=% female
- Insights Corporate Researchers Conference, October, Florida: female, male=% female
- Insights Leadership Conference, November, San Diego: female, male=% female
- MRIA Net Gain, November, Toronto: female, male=% female
- MRMW Europe, November: female, male=% female
- MRS Driving Transformation Through Insight, October: female, male= % female
- MRS, Customer Summit , November: female, male= % female
- MRS, Financial, November: female, male=% female
- MRS, Methodology in Context, November: female, male=% female
- Omnishopper International, November, female, male =% female
- Qual360 APAC, Singapore, October: female, male=% female
- Sentiment, Emotional & Behavioral Analytics, July: female, male=% female
- Sysomos Summit, September: female, male=% female
- TMRE, October, female, male=% female
Gender Ratios of Years Past:
- The gender split in #MRX conferences: 2017 edition
- The gender split in #MRX conferences: 2016 edition
- The gender split in #MRX conferences: 2015 edition
- Note: 2014 ratios were done in individual posts
