Voxpopme 5: How can you best educate, develop, and improve yourself in market research?


Along with a group of market resevoxpopme logoarchers from around the world, I was asked to participate in Voxpopme Perspectives – an initiative wherein insights industry experts share ideas about a variety of topics via video. You can read more about it here or watch the videos here. Viewers can then reach out over Twitter or upload their own video response. I’m more of a writer so you’ll catch me blogging rather than vlogging. 🙂

Episode 5: How can you best educate, develop, and improve yourself in market research?

Our industry is really lucky to be one that is focused on learning, educating, and sharing knowledge. We have an abundance of mentors who love to help people grow. No matter your budget, you have great options for learning more about market research.

But given that not everyone has the funds to attend conferences, buy books, or take classes, I’ll share three of my favourite free options.

Blogs: Literally hundreds of market researchers around the world keep personal blogs. They share their unique opinions based on their unique experiences about a plethora of topics from focus groups and surveys, to chatbots, artificial intelligence, and augmented reality. You don’t need to know anything about the topics and you don’t even need to agree with a single thing they say. All you need to do is have an open mind to consider the ideas they’re sharing and you’ll quickly become a more informed and better decision maker.

I keep a list of hundreds of blogs in my RSS reader but here are some of my absolute favourites:

  • Affectiva: If you’re ready to see what else is out there in market research land besides questionnaires, this is a great place to start. Facial coding, emotion, AI, biometrics, yeah baby!
  • FlowingData (Nathan Yau): Lovely collection of beautiful charts, maps, infographics, and visualizations. Good place to stay on top of new and beautiful data.
  • Pew Research Center: For the absolute best production of research about digital, social, there is no alternative. Every post could be considered a how-to guide on analyzing and presenting data. The topics are usually from the USA but the methodologies are universal.
  • Lexalytics: Really nice posts on applying social media research to real life problems.
  • Math with Bad Drawings (Ben Orlin): Lots of people hate math. Lots of people can’t draw. This blog uses bad drawing to help readers better understand math. It makes me smile!
  • Not awful and boring examples for teaching statistics and research methods (Jess Hartnett): If you recall back to your statistics classes in university, most of them were pretty darn boring and made it really easy to tune out (Yup, I think 9 out of 10 of mine!). This blog has so many great ideas on how to teach statistics in ways that people enjoy. If you need a refresher, start here!
  • System 1 Research Blog: Extremely well written thought pieces about marketing and research in all aspects of products, brands, life, and culture

Webinars: Ideas that start in personal blogs often make their way into companies where they turn into full-fledged research projects and then webinars. Sure, sometimes webinars feel like sales pitches but if you read between the lines, you can collect many tidbits of knowledge. Besides, learning about competitors’ products will help you in many ways – to improve your own products, point an existing client to a product that might work for them, or even partner with them on a project. In addition, Ray Poynter regularly runs webinars on a variety of topics with guests from around the world. In both cases, you can likely view them after the fact. Just register for the original webinar so you can the link afterwards.

Online conferences: I have two absolute favourite online conferences. You’ve probably heard of the NewMR festival that Ray Poynter runs. I’m also a big fan of VizFest which is run by Keen as Mustard marketing and E-Tabs. These two events run once per year over several days and they host speakers from around the world on a variety of topics. Some of the top speakers from other conferences speak here so if you have no budget to travel because you’re a solopreneur or a tiny company, you can still enjoy some of the best and brightest in the industry!

So there you go! Free and informed!

 

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