Workshops: Video insights and Second City for humour in storytelling


Live note taking at #IIeX in Atlanta. Any errors or bad jokes are my own.

Workshop: Empowering people with video insight by Dave Carruthers 

  • People remember stories not statistics
  • Video is important because edit gives unrivalled depth, replace open ends with video, get 50% more content with video
  • text boxes are becoming less and less effective, “it was great”. “I liked it”
  • Video gets us closer to the moment of truth, adds authenticity, video brings consumers to life with emotion
  • Video is at the heart of everything we do, Facebook, Instagram, snapchat, this is how people want to do thing snow
  • Challenge is doing video at scale, but we are solving this problem
  • Early video research was difficult, cumbersome, time consuming, need to watch and code all this video
  • Got 350 videos this morning in just a few hours, asked people to rank Hillary and Donald on numerous issues, how can you build a report in 20 minutes, that’s what we’re going to do
  • [now we go into three workgroups to turn hundreds of videos into reports. The room is FULL so introverts are safe if they stick to the back.🙂 ]
  • We’ve got fifteen minutes to make a video
  • The videos have verbatim text beside them and the words are coded with the time they were said so you can extract it easily, people have manually transcribed the videos
  • Words have frequency counts so you can see what topics come up the most, can set aside topics to review
  • Can select what is relevant to you [could be very biased depending on who is selecting the topics and videos]
  • Software snips out the piece of video related to the topics you chose
  • Can add sentiment score to video, overlay captions
  • Videos are put online with passwords to avoid some privacy issues
  • [quite like this system as long as caveats around research bias are transparent]


Workshop: adaptive storytelling – know your brand, know your audience by Piero Procacci

  • Do corporate entertainment, training, facilitating, and using the tools of improve to understand brand insights
  • How to move from iprovisation to storytelling – go big then go small, wide then narrow
  • Improv is a mind body experience
  • [Here goes, everyone is asked to stand up and now we’re going to do the wave  and some screaming. ]
  • Half of people nervous about improv, easier to engage if there is unconditional support from everyone, create an environment of no judgement, show this through lots of applause
  • Volunteer on stage, huge applause for the first nervous person, we are asked to applause every single thing she does, even if it’s just saying her name, We are now applauding her every tiny word
  • She liked the applause but was still really nervous even thought everyone was clapping, she got to experience full cycle even with a tiny event , she trusted what she said was right and moved forward from there
  • Today, we assume everything we say is right, say the first thing that comes to mind, say it, then censor it so that it’s more funny the next time, build on what you already said
  • Reserve all judgement of self and others, we tend to judge ourselves first, we focus on ourselves first even though no one really else is
  • Now we’re asked to introduce ourselves to partners and chat with each other, one person in each pair is asked to raise their hand, and the other perso will begin, the risk taker gets to go second; asked to plan a party for your own birthday party, respond to every idea with “no, because”; next person takes their turn and responds to every idea with “Yes” and add something to the idea
  • Hearing no makes it hard to keep going, had to come up with more and more safe options, just want to quit, ideas are less innovative and risky, it’s a normal experience, we hear no a lot in life because it keeps us safe, we default to no when yes would benefit us more, it’s okay to say no but don’t default to no
  • Hearing yes let people be even more outrageous, couldn’t have a bad idea, took more risks, more laughter, more fun, less scary, puts us at ease
  • Brand stage event – company is in theatre, invite consumer audience, have a cast of improvisers and musicians, see connections that we wouldn’t notice otherwise, alternate discussion and iprovisation, discussion gets to emotion more quickly
  • Find a new partner now, pick a favorite story you both know, tell it to the other person in less than a minute, now the other person has to tell the story in only 30 seconds, now it has to be told in ten seconds, and now in a reasonable length single sentence, now tell the story in the “I” form, now tell the story from the point of view of a different character in the original story
  • Shortest story needs you to make a key point, more theory and images  than details, focus only on what matters, short takes more time than the longer story, (have to talk faster), have to eliminate information that is irrelevant to the audience, have to focus on the audience more than yourself, not eliminate what you think is uninteresting but what is irrelevant 
  • Telling story from another point of view generate different details, more intimate, more emotional, more vulnerable
  • Workshops help people see a new way of communicating, being more open and accepting
  • Get feedback before something is fully baked
  • Don’t take yourself so seriously, lighten up and be open to a different perspective, play gets teams more engaged, improv is about compassion and empathy, can deal with delicate issues this way, people become more willing to share because they create a safe space
  • Use humour to empathize not to entertain, play humour to help the conversation, may not be humor in the end but motivational

%d bloggers like this: