This is surreal.
If you look at the list of MRIA fellows on the website, it’s a group of people who created market research in Canada. People who put Canada on the map. People I’ve admired from afar for years, never quite brave enough to say hi to. Strangely now, it seems that I have joined their ranks. This is undoubtedly the biggest honour of my career and I hope I can continue to do my colleagues and friends proud.
Thank you to Chris Commins for believing in me and nominating me. Thank you to the MRIA Board of Directors who felt that my work in the marketing research industry warranted recognition. I am truly grateful and honoured.