The impact of social #ESOMAR #MRX 


Live blogged from Esomar in Dublin. Any errors or bad jokes are my own.

When democracy fails to deliver by Ijaz Shafi Gilani and Jean-Marc Leger

  • what explains satisfaction and dissatisfaction with democracy
  • democracy is the worst form of government except for all the others – Winston Churchill
  • Failed as a norm? no
  • Failed in specific cases? yes
  • 75% of people believe democracy is the best 
  • 50% believe they are ruled by the will of the people
  • 35% of upper income americans believe a good way to govern is to have the army rule
  • Nat rep, 52 countries, n=50 000, 10 years apart survey
  • countries who’ve practiced democracy the longest are most disillusioned
  • correlates of disatisfaction include:
  • macroeconomic factors – ecnomy, inequality, size of country
  • demographic factors – gender, age, education
  • identify factor – nationalism, patriotism, attitudes towards globalization
  •  Identify factors seemed to be most relevant for countries practicing democracy the longest
  • political rights and civil liberties have taken a back seat, now its become flight of jobs and immigration
  • linked to inability of govt to copy with “encroachment of globalization”, these people are most dissatisfied 
  • does democacy fail to deliver in a globalized world?
  • democracy might need to reinvent itself

Ireland and same sex marriage by Eric Meerkamper and Aengus Carroll

  • Bill Gates says he is struck by how important measurement is to the human condition
  • we have a unique skillset and tools to measure
  • we have relied too heavily on the same repsondent for too long – Dan Foreman
  • Random Domain InterceptTechnology, based on making errors in the browser bar
  • 51 countries, 51 000 respondents
  • should same sex marriage be legal
  • seems like a safe question but in many parts of the world, this is a death penalty for you and even your family, people need anonymity to answer this question
  • across 8 other countries with marriage quality, only about 50% of population wanted it, so it is still risky
  • about three quarters of of people disagree with marriage eqality in countries where sexual orientation can be a crime [naturally, you’ll be killed if you say otherwise!]
  • yes campaign: what kind of country do you want to grow up in, it’s about human rights, inclusion
  • no campaign wanted a civil partnership not marriage, that kids needs a mom and a dad
  • 72% of young voters wanted same sex marriage which matched the campaign they used, focus on young people
  • young people brought older people to come and vote
  • marriage was not the issue, the issue was discrimination and exlusion
  • this method allows safe measurement
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