Assessing and addressing measurement equivalence in cross-cultural surveys #ESRA15 #MRX 

Live blogged from #ESRA15 in Reykjavik. Any errors or bad jokes are my own.

Today’s lunch included vanilla Skyr. Made with actual vanilla beans. Beat that yoghurt of home! Once again, i cannot choose a favourite among coconut, pear, banana, and vanilla other than to say it completely beats yoghurt. I even have a favourite brand although since I don’t have the container in front of me right now, I can’t tell you the brand. It still counts very much as brand loyalty though because I know exactly what the container looks like once I get in the store.

I have to say I remain really impressed with the sessions. They are very detail oriented and most people provide sufficient data for me to judge for myself whether I agree with their conclusions. There’s no grandstanding, essentially no sales pitches, and I am getting take-aways in one form or another from nearly every paper. I’m feeling a lot less presentation pressure here simply because it doesn’t seem competitive. If you’ve never been to an ESRA conference, I highly recommend it. Just be prepared to pack your own lunch every day. And that works just great for me.

cross cultural equivalence of survey response latencies

  • how long does it take for a respondent to provide their answer, easy to capture with computer assisted interviewing, uninfluenced by self reports
  • longer latencies seem to represent more processing time for cognitive operations, also represents presence and accessibility of attitudes and strength of those attitudes
  • longer latencies correlated with age, alcohol use, and poorly designed and ambiguous questions, perhaps there is a relationship with ethnic status
  • does latency differ by race/ethnicity; do they vary by language of interview
  • n=600 laboratory interview, 4 race groups, 300 questions taking 77 minutes all about health, order of sections rotated
  • required interviewer to hit a button when they stopped talking and hit a button when the respondent started talking; also recorded whether there were interruptions in the response process; only looked at perfect responses [which are abnormal, right?]
  • reviewed all types of question – dichotomous, categorical, bipolar scales, etc
  • Hispanic, black, Korean indeed took longer to answer compared to white people on the English survey in the USA
  • more educated took slightly less time to answer
  • numeric responses took much longer, yes not took the least, uni-polar was second least
  • trend was about the same by ethnicity
  • language was an important indicator

comparing survey data quality form native and nonnative English speakers

  • me!
  • conclusion – using all of our standard data quality measures may eliminate people based on their language skills not on their data quality skills. But, certain data quality measures are more likely to predict language rather than data quality. We should focus more on on straightlining and overclicking and ignore underclicking as a major error.
  • ask me for the paper 🙂

trust in physicians or trust in physician – testing measurement invariance of trust in physicians in different health care cultures

  • trust reduces social complexity, solves problems of risk, makes interactions possible
  • we lack knowledge of various professions – lawyers, doctors, etc, we don’t understand diagnosis, treatments
  • we must rely on certificates, clothes such as doctors white, location such as a hospital
  • is there generalized trust in doctors
  • different health care systems produce different kinds of trust, ditto cultural contexts, political and values systems
  • compared three countries with health care coverage and similar doctors per person measurements
  • [sorry, didn’t get the main conclusion from the statement “results were significant”]
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