Opening Keynote: Better and Faster by Jeremy Gutsche, CEO, TrendHunter.com #ISC2015 #MRX


MRALive blogged from the 2015 MRA Insights & Strategies Conference, June 3-5, 2015 in San Diego. Any errors or bad jokes are my own.

  • [Start with a burst of rowdiness and free books for the noisy ones J ]
  • We’re experience the highest rate of change and yet our brains are still 10 000 years old
  • How do you reinvent faster and better
  • [If you have seizures, do not watch this presentation!]
  • Lifespan of a fortune 500 in the 50s was 75 years, now it’s 15
  • Companies aren’t inherently structure to adapt
  • You need to understand how chaos works
  • [really getting tired of the yelling, really feels like theatre not learning]
  • Almost all innovation happens by making connections between fields that people don’t realize
  • We need to use patterns and technology to accelerate our work
  • Profit comes from overlooked opportunities and this is what researchers are always looking for
  • Opportunity is a riddle that you’re trying to solve
  • We are prewired to do whatever led to the last success – this is how humans have successfully grown wheat for thousands of years
  • Block Buster was a big data company that personalized movies by region, failed due to a bad decision to not go digital
  • Blackberry, Smith Corona, Blockbuster, Kodak and Microsoft chose to focus on their main product instead of seeking out innovation and that is why they failed
  • Step 1: Awaken, 2: Hunt, 3: Capture
  • Awaken – 3 traps of a farmer – when we become successful we become complacent, we become repetitive, we become protective. Difficult to convince us out of it.
  • Daily task is self-improvement and the search for opportunity. Be perpetually looking. Be insatiable, curious, willing to destroy.
  • You only need 10% of your brand to be innovation.
  • How often do you experiment with ideas and strategies that might not work?
  • How much time do you spend each week hunting opportunities to do things differently?
  • Do you let your new ideas die? How many of them?
  • How much simpler would your business be if you started from scratch?
  • Hunt
  • Acceleration, cyclicality, convergence, reduction, reductions, divergence
  • Facebook is a huge success – but if you want a business version, you want twitter. If you don’t want your photos saved, that snapchat. If you like food pictures that’s Pinterest.
  • Rethink what people want – we don’t want to say that we came 2000 in a marathon, we want to say that we FINISHED. And now there are marathons that don’t time you. You just do amazing tasks with your friends.
  • To see patterns, you need to step back from your role in your industry. Don’t dismiss them. Act on them first.
  • You increase your odds of winning by aligning with multiple trends
  • What services can be combined with your offering?
  • Be irresistible for a specific group of people
  • What parts of your business do consumers actually care about? If you split your companies into 5 companies, which one would be more valuable?
  • Don’t fight an unstoppable force, rechannel to your own advantage.
  • Where could you over-deliver to delight consumers?
  • What do people hate about your industry? How can you be more customized from the mainstream.
  • Opposing the mainstream fuels success
  • http://www.Trendhunter.com/secret/MRA

 

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