People Aren't Robots: A practical guide to the psychology and technique of questionnaire design by Annie Pettit, PhD FMRIA
Available for Kindle, iPad, other digital on SmashwordsSeductive smelling, spine cracking 60 page paper copies on Amazon and CreateSpace.
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I'm a market research methodologist who blogs about sampling, surveys, statistics, charts, and more. I also like to live blog conferences I speak at. My goal is to keep research real, current, and fun. I approve and post every single comment that makes it through my spam filter, usually within 24 hours.