Best Vue Paper 2014 Winner: John Willis #MRIA15 #MRX


John Willis Vue Best Paper Winner 2014On behalf of the associate editors of vue magazine, Jeff Hecker and Paul Long, I’d like to thank everyone who submitted papers to Vue magazine over the last year. A lot of people feel like they have no voice or no expertise, but I can assure you that you do. And this is evidenced by the contributions of more than fifty authors from around the world, including Canada, USA, UK, Portugal and more, who wrote about face to face research, eye tracking, big data, gamification, storytelling, polling, and more. I encourage each of you to think about the things that make you passionate about market research and to share your personal expertise in our wonderful magazine.

Choosing a winner of the 2014 Best Vue Paper award was difficult but among the three Vue editors, we narrowed fifty articles to ten and then down to just five. Our three final judges included Shane Skillen, Carolyn O’Keefe, and Frank Graves who so kindly volunteered their time to choose the winner. I’m quite happy that this year’s winner is a Canadian and a CMRP, who wrote about how companies like Google and IBM are looking at innovation and market opportunities by paying attention to people who are rarely considered in the marketing research process – people who are disabled. The winning paper, which is available in the December issue of Vue, was awarded to John Willis, CMRP, Founder of John Willis & Associates.

Do read his paper. I’m sure you will agree it offers much to think about.

Congratulations John🙂

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