Live blogged in Nashville. Any errors or bad jokes are my own.
– AIDA – create awareness, create interest, create desire, create action. this concept is 100 years old. [jeepers how irrelevant is that !]
– marketers chum – we throw stuff out there and hope consumption happens and we’re surprised when we catch someone
– once an individual shows up, we don’t know what to say to those people
– eras of marketing – manufacturing, distribution, information, consumers. Consumer marketers are facebook. IBM, Best Buy, Apple.
– reality today was the science fiction of yesterday
– the entire internet will change in five years [will APIs still be around?]
– the iPhone changed everything about phones – look at 2005 and 2013 when two popes were elected. remember those photographs? One pic no phones, and one pic all phones being help up.
– mobility causes and enables irrevocable behavioural change
– newspaper have been decimated, especially in 2010
– children don’t look at phones and see a telephone – they see a tv and a radio and a recorder
– girl scouts take credit card purchases of cookies now
– we are in a participatory economy, people vote on what they want brands to do, we share and tweet and rate publicly. this is the age of the consumer. people are in control
– nomophobia – fear of being without a phone
– mobile is the 7th mass media
– you can buy a living headstone at the cemetery – scan a code and get photos and audio and video of that person
– there is no longer one media path, there are ten
– the average person is carrying a supercomputer in their hands
– media is owned, paid, shared, or earned
– traditional path to purchase used to be one to many, but now it is one to one to many because of mobile and social
– marketers have thousands of tools to choose from now, messaging, media, advertising, mobile enablers
– advertising does work even if you think it doesn’t
– native advertising can put a flight purchase into someone’s Instagram picture feed of a sporting event in another country
– in Germany, there is a billboard that lets them check into facebook and spits out a treat for your dog
– digital displays in walgreens – up to 70% of people interact with those screens
– imagine getting a text message with a countdown of 99 seconds on it. the time it takes you to run to the store from a competitors store is the discount you will get. You’d better take only ten seconds to run between stores if you want 90% off your purchase.
– estimated that beacons will influence 1% of purchases this year
– download the taco bell app so that when you walk near a store, it asks if you want them to make your tacos now
– scan a virtual grocery aisle at the subway station and the food is delivered by the time you get home
– scan a beverage and it will tell you what snacks go with it and where they are [ok, thats the ultimate in stupid. i know what snack i want]