Interesting Infographic: How top brands are using Twitter


Even though this infographic is out of date, having first been published in January 2014, the points it lays out are still relevant today. Jade Furubayashi from Simply Measured describes the Twitter practices of the top brands including how many times they tweet every day and how engagement is affected by the number of followers. But don’t misinterpret that correlation by buying yourself 100,000 followers. Paid followers won’t add to your engagement and they won’t love and adore your brand by sharing, tweeting, and retweeting. Only genuine brand love creates engagement.

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