5 responses

  1. […] Tagged: brain, Graphic design, Infographic, logo, neuroscience, visual cortex The LoveStats Blog […]

  2. Fascinating. Why is it that a disproportionate number of well known brands use the two color scheme red and white? Target, Budweiser, Coca Cola, Colgate, Marlboro, Levis, KFC, Tylenol, Kellogs just to name a few that come to top of mind. Most of these brands have been around for decades, certainly preceding the advances in brain science.

    1. Interesting question!

  3. […] Rob Marsh, the author of Logomaker, put together this infographic based on research results he found in a number of journals. I found the progression from vague shapes to shape descriptions to brand names and finally to value propositions quite interesting. Does your brand’s logo trigger this response in 400 milliseconds?  […]

  4. […] Rob Marsh, the author of Logomaker, put together this infographic based on research results he found in a number of journals. I found the progression from vague shapes to shape descriptions to bran…  […]

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