Rob Marsh, the author of Logomaker, put together this infographic based on research results he found in a number of journals. I found the progression from vague shapes to shape descriptions to brand names and finally to value propositions quite interesting. Does your brand’s logo trigger this response in 400 milliseconds?
- In Honor of Infographics. #MRX (lovestats.wordpress.com)
- What’s Gonna Kill You? An Infographic That Actually Works #MRX (lovestats.wordpress.com)