Early Inspirations by Jordan Casey, CEO, Founder, Programmer & Designer, Casey Games, Ireland #ESOMAR #MRX


esomarLive blogging from #ESOMAR Congress 2014 in Nice, France. Any errors or bad jokes are my own.

Early Inspirations by Jordan Casey, CEO, Founder, Programmer & Designer, Casey Games, Ireland

  • Founded 3 companies so far  [so far HA HA HA HA HA!]
  • Wanted to make his own games, thought it would be fun, read a lot of books
  • Founded Casey Games in 2012
  • “Alien Ball vs Humans” Went to #1 in 3 days on iPhone. Apple informed him he was youngest in europe
  • Also created “Food World”; “My Little World” Puzzle game
  • Current project is “TeachWare” to help teachers manage attendance, exams of students, different from games, His friends don’t like that he’s helping teachers, it’s free/ad-based
  • Doesn’t use a lot of encryption in games but makes sure TeachWare is protected
  • Social networks are fun, but facebook isn’t so big. snapchat is more convient and fun. Instagram is the next big thing.
  • Mobile is the future of everything. Desktops will die. You can do everything on mobile.
  • Being a young entrepreneur – lots of good and bad things about it
  • Good – has a headstart. Will have 10 years experience when he’s 24. Lots of publicity from the products just because he’s young. Gets to go to great places and meet amazing contacts.
  • Bad – it’s hard to work full time. His exams are affecting the business a bit. [laughter and applause from the audience]. he’s not always taken seriously. It’s hard to get staff, space, investments.
  • Studies 2 hours after school, business after that. plays with friends on the weekends.
  • When he makes games, he makes them for himself and what he likes. But teacher apps, he needs teachers and testers and surveys so he can find and fix problems. [“these survey things” as if it’s a strange concept🙂 ]
  • His teacher had a big black book with all the info and she lost the book one day. He wanted a more secure version for her online.
  • If you could do whatever you wanted, why not do it now.
  • What’s a good game? Fun, no boundaries
  • Can he make games to attract teenagers ten years from now? Hopefully he will still like to play games, but it won’t be as easy. He has an advantage now because he is a teenager.
  • What do you want to be when you grow up? Stay in software and computers. May not go to college. Wants to set up in London. Still make games and apps. Keep starting companies. Keep doing what he’s doing.
  • What’s your view on virtual reality? Oculus rift is really cool, wants to play with one. Not sure if he’ll expand into that but would consider collaborating on it.
  • What did you think of being asked to speak to ESOMAR? Grateful, gets to connect with supportive business people.
  • Who/What inspires you? Kinda like Steve Jobs stuff, read all his books, interested in how he set up his company in his garage. Bill Gates too.
  • Parents didn’t really understand in the beginning. Thought he was playing not making and they restricted his computer time. His teachers told his parents what he was doing. His parents come to the conferences with him.
  • He doesn’t talk about the people who screwed him over. [GREAT philosphy]
  • How many job offers has he gotten? A few, did a few internships over the summer. Got a lot of support and advice.
  • What’s it like to have people work for you? Collaboration is important. You can’t do everything yourself. Good at programming but he’s not the best at design. Looking forward to be a proper CEO. It should be fun.
  • Takes more time with each project now. More conscious of quality and competitors now.
  • How are friends affected? Friends think it’s cool when he’s on TV, they’re jealous. Always give him ideas for games. Not into girls yet but hopefully….
  • What is the future of games? Mobile is going to be everything.
  • What drives you to start your own business? Interested in how things work. It came naturally. Always wanted to start a business. Sold his own toys on the street for money.
  • Is it fun to play his own games? Plays sometimes. But he knows they’re really hard. He tests them out on his friends. Programming is fun. Fixing the bugs is fun and is a game itself.
  • Would you become a professional footballer if you could? Maybe do both but really likes applications, startups.
  • His contacts like Adobe and Apple tweet and social his apps for him.  Has twitter share buttons inside the app so you can share.
  • [What a nice down to earth person. And he’s wearing a hoodie. that’s what I’ll wear next time I present  :) ]

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