It’s never the tools #MRX


How many times have you seen comments like:
– social media research isn’t valid
– mobile surveys don’t do a good job
– neuroscience doesn’t predict anything

Well, I’ve heard all of them many times. Many times each and many times every year.

And I completely disagree.

The problem is never the tool. The problem is always the person. No, social media research doesn’t give valid results if you don’t collect it properly, clean it properly, score it properly, and analyze it properly. And neither does any other research method. Bad research isn’t research.

We need to stop criticizing methods and start criticizing the application of methods. Instead of blaming mobile surveys or gamified research, try explaining why those projects were poorly designed and how they should have been done properly to count as a real research project.

A poor carpenter blames his tools but a threatened researcher blames his competitive methods.

2 responses

  1. Reblogged this on analyticalsolution and commented:
    A poor carpenter blames his tools but a threatened researcher blames his competitive methods. So true Annie!

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