Live blogging from the #ESOMAR digital conference in Stockholm. Any errors or bad jokes are my own.
The People Side of Innovation, Stefan Lindegaard, @lindegaard, Author and Strategic Advisor, 15inno, Denmark
- he is a self-confessed nerd in innovation
- now we need a new phone every 3 months instead of every 3 years
anything can be copied around the world within 2 months because of transparency and communications- open innovation is a philosophy or mindset of innovation
- thought leadership and thought intelligence are a necessity, being an engineer is no longer sufficient
- discovery is the first great idea, not necessarily the engineer but anyone
- incubation, acceleration are the next steps and require the right people at the right time
- figure out which of your employees are good at these different areas and put them in the place for each project
- how do you get access to these people?
- you need intrapreneurial skills, networking talent, communication skills, strategic influencing, adaptive fast learner, balanced optimism, tolerance for uncertainty, passion
- it’s not matching people to holes anymore
- financial rewards aren’t necessarily the number 1 reward, but people really crave intellectual stimulation, if there’s money that’s great too
- teams need to include more and different functions now, it’s not just engineers anymore
- we need job rotation program, programs to learn as you go
- need virtual collaboration
networking requires direction, training, and time – few executives get this- “since you are a person I trust, I wanted to invite you to join my network on linkedin” [i always find that funny too. i link with anyone who is a researchers, even before i know whether to trust them]
- he goes to the movies at 11am so he can be by himself because he is an introvert, he’s learned to become a networker, but it helps him to focus, turn on the networking switch
- innovation requires a networking culture
- T-shape – two kinds of people, vertical is depth of skill which allows contribution. Horizontal disposition for collaborations cross disciplines [engineers are really taking a hit 🙂 ]
- Marissa Mayer at yahoo banned working at home – more productive working alone, but more innovative working in teams
- there is no silver bullet – you can’t just make it happen, you need to create the right conditions for innovation to happen
intrapreneur – a person within a large corporation who takes direct responsibility for innovation
- it is important to spot and develop a talent
- 96% of all product innovation fails, too much focus on product and technology, your ROI comes from the business model and the networking
- a corporate culture is carved in stone in the early years. you can’t just copy google
- older people have never been trained in innovation, they don’t understand how it happens but they can execute
- we need to stop rewarding only outcomes and results, we need to reward behaviours that lead to innovation
- ideas are not the problem anymore, it’s getting the right people
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