Live blogging from the #CASRO tech conference in Chicago. Any errors or bad jokes are my own.
“Wearables, Quantified Self & Market Research: How the FitBit era changes everything” by Sriram Subramanian, CEO, ZoomRx
- “Quantifiable self” – we can measure every aspect of our lives
- 8% of the room has a fitbit, 15% use a food log, 15% use an exercise log, a few people want to buy a smart watch
- “what gets measured gets managed”
- we have access to more data than we ever have
- everything will soon be microchipped or networked, this is the 4th revolution – cheaper sensors, mobile and ubiquity, tons of data
- we’ve measured what we eat, when and how we exercise, how much we sleep, our heartrates, our driving patterns
- we always think of sensors and wearables as hardware – nest is a thermostat, fitbit is stuck on your clothes, but they also include APIs
- opportunity for researchers is fractured and fragmented
- need to transition from stated to revealed data
- need to get realtime insights
- mint.com offered to put together all your data from disparate sources into one place, and tell you a valuable story of your life, allow you to set goals and track, paid via advertising in your stream
researchers can do this – bring together disparate data, tell stories, give insights; don’t just collect it, use it
- smartwatches will let us collect in the moment real time data [i do want one. i absolutely not need one but i do want one. ]
- mentioned today’s announcement from Samsung, “Simband,” a wristwatch-like device that can measure a user’s heart rate, body temperature and blood pressure. [want that!!]
- will allow you to trigger surveys based on geolocation – microlocation, it’s handsfree [like a phone, would any smartwatch users NOT have a smartphone?]
- “moment of truthy” 🙂
challenges – privacy and ethics, opt-in, security, focus on insight vs data [seriously with this much data you have to tear yourself out of the data and deliberately focus on insight], staying on top of emerging technologies
- Should a panel be representative of the population?
- Humanizing surveys: Why did you screen me out after I told you my age?
- Peanut Labs Ask-Me-Anything with special guest Kristin Luck
- What is a convenience sample?
- Behavioural Economics Can Finally Explain Human Behaviour