Live blogging from the #CASRO tech conference in Chicago. Any errors or bad jokes are my own.
Track: Tech Impact: Research Transformation
“Market Research in 2020”
- Gloria Park Bartolone, SVP, Global Fieldwork Operations, Maritz Research Inc.
- Patrick Comer, CEO/ Founder, Federated Sample
- Mary McDougall, CEO, CfMC Research Software
- Peter Milla, Principal, Peter Milla Consulting
Gloria Park Bartolone
- Mary McDougall
- the research process is unoptimized, technology vendors are small and narrowly focused
- technology often dictates methodology
- standards are slow to emerge
- innovation is on the fringes, it’s not happening in the mainstream online with smartphones and tablets, these are areas of growth
- innovation is where vendors add value or workflow automation or industry specific packaging or cost reductions
- Gloria Park Bartolone
- 3Vs will transform industry velocity, variety, and volume of data
- velocity transforms experience
- twitter has been around for 7 seven years, the iphone almost the same, ipad wasn’t on the market just 4 years ago
- digital wallet can help us get to point of sale, moment of truth
- iBeacon – can tell you not only the store but which aisle of the store, you can talk to someone when they are standing in front of the competitors product
- most methodologies from today will likely still be around but there will be a lot of new ones
- facial recognition has interesting implications, you don’t have to come with attribute lists anymore, may never have to ask opinions because we’ll just do a brain scan
- google glass will be figured out for market research
- new tech has privacy issues, we will be ahead of privacy challenges
- we have to pixilate people in the backgrounds of photo
- what is the best method of getting information as opposed to CAN we get the information, who will aggregate the information for us
- Patrick Comer
- the research process has a number of steps, problem is time between steps and it’s all labour intensive
- speed is going to be a defining factor in the choosing of vendors, as well as automation of designing, bidding, programming, fielding, analyzing, and reporting, seemingly more DIY style
- demographics are now far more targeted
- who will own the dashboard of all the datasets integrated into one for the CEO to review
- how much of data on a survey already exists in multiple other places versus completely new and only available. this is how to shorten surveys and make them tolerable
- Should a panel be representative of the population?
- Humanizing surveys: Why did you screen me out after I told you my age?
- Peanut Labs Ask-Me-Anything with special guest Kristin Luck
- What is a convenience sample?
- Behavioural Economics Can Finally Explain Human Behaviour