IVR Faster, Cheaper, Robuster by Frank Graves, Anne Crassweller #NetGain8 #MRX

Live blogging from MRIA’s #NetGain8 conference in Toronto. Any errors or stupid jokes are my own.


IVR: Faster, Cheaper and More Robust, Frank Graves, Owner and President, EKOS Research, Ottawa,  and Anne Crassweller, President, NADbank Inc., Toronto

  • counting counts
  • the loss of the long form census was disappointing because that’s a loss of a lot of counting that serves a lot of different cultural and community organizations and groups
  • “it’s all about the sample” – that’s what she wants on her tombstone 🙂
  • 20% of Canadians live in cell only households – much research excludes these people from research
  • clients want yesterday’s data today so they can react in time for this evening
  • online panels are not a panacea [uh, does someone really think that?!?!?]
  • opt-in non probability panels are not reflective of households, yield low and unknown response rates, subject to coverage, non response, and selection bias that can’t be corrected for, should not report margin of error [and yet we still do]
  • need to do dual frame sampling of both landline and cell only
  • need better randomization of response categories
  • need experimentally optimized call backs with replacement
  • to say you use mail says nothing about the quality and details of your processes – one mail study is completely different than every other mail study
  • [frank was too passionate in his talk and I missed taking notes on some of it. sorry. you missed out. 🙂 ]
  • HD-IVR gets really close to census results on demos and newspaper habits
  • key reason is that all adults are recruited and surveyed on the same platform
  • there are more differences between research method than between landlinehousehold and cellphoneonly
  • modeling up to census numbers doesn’ t work, you need better methods [completely agree! get your sample right from the beginning and you won’t have to “fix” things afterwards]
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