Fad or Foible: MR Trends by Bernie Malinoff #NetGain8 #MRX


Live blogging from MRIA’s #NetGain8 conference in Toronto. Any errors or stupid jokes are my own.

Netgain8

“Fad or Foible” MR Trends Affecting the Industry, and Skill Set Needs To Delight Your Client, Bernie Malinoff, CMRP, President, Element54, Montreal

  • remember “second life”   – just because it’s a shiny new toy doesn’t mean it’s relevant
  • researchers tend to be conservative, risk avoiders, it’s a strength to some degree, people trust that we will be disciplined about our work, but this can also hold us back
  • we used to be data poor, now the problem is data obesity – Hal Varian, Google
  • [Bernie has written out tweets on our slides that we can write into twitter, now isn’t that thoughtful🙂 ]
  • don’t be concerned about the person sitting next to you, worry about people who’ve never been to a market research conference and possibly never consider themselves market researchers
  • the dirty dozen – are you afraid of gamification, online communities, social media, crowdsourcing, facial analysis
  • many emerging technologies are now mainstream
  • you can now capture emotions of 43 facial muscles and vocally detected intonations – add that to your basic film plus sound – now you have what i said and HOW i said it. these are off the shelf products you can buy now
  • supplier selection is often based on more creative and energetic modes
  • researcher of the future is a strategist, synthesizer, method agnostic, story tellers – now it’s use the right method for the research objective, not the tool you’re most familiar with
  • blend technology with rigour, find a fit for purpose technology when it’s appropriate
  • 3 cases do not make a norm, a new method will not and cannot replace all other methods
  • replace fear of the unknown with curiosity
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