Thinking Big: Innovation in Decision-Making by Garry Kasparov #ESOCong #MRX


… Live blogging from the 2013 ESOMAR Congress in Istanbul Turkey. Any errors are my own, any comments or terrible jokes in [] are my own…

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Thinking Big: Innovation in Decision-Making
Garry Kasparov, World Chess Champion and author, USA

  • don’t just try to win, try to make a difference
  • first non-chess book was How Life imitates Chess
  • when you hear general advice, throw it in the garbage
  • decisions made quickly are often based on instincts
  • we are often shy analyzing our own performance, it’s hard to recognize our own shortcomings
  • every team has different strengths that work better in different circumstances, know what you can do best and in which situations
  • sometimes you need computers to help you make decisions
  • first chess playing algorithm was invented by alan turing, and he did it without a computer
  • they believed computers solving chess would be a great indicator of a computer succeeding
  • machines have limitations, including being unable to identify the parameters of a task
  • Pablo Picasso – “computers are useless, they can only give you answers”
  • greatest disadvantage of a human is our natural complacency – once you recognize that the outcome is clear whether winning or losing, you’re relaxed
  • it’s impossible to find a human chess game without errors or inaccuracies
  • computers are always objective, they never fall asleep on one of the moves
  • launched a contest for chess players to cheat with computers in any way they wish – strong player with bad computer can easily win. But the winner was 2 average players with 3 average computers. They won because they had a better algorithm.
  • In 1906, Leonardo Torres y Quevedo demonstrated a remote control device by guiding a boat from the shore. He also demonstrated the world’s first computer game, a chess automation
  • we are living in the era of the greatest innovations – people line up to get a device that is almost the same as the one in their pocket
  • the zipper was only invited in 1914!  toilet paper was invented in 1877. aspirin was invented in 1897.
  • all we see today are incremental improvements of what was there before
  • the word risk jumped in usage massively starting in 1970
  • we never want the risk but we want all the benefits
  • we subconsciously deny or ignore anything that shows any risk e.g., penicillin would have been rejected because we would have found someone with an allergy
  • baby boomers are the first generation to not worry about food and wards
  • people say the space program is a waste of money and flying to mars is silly
  • many of us were born by the time all the massive innovations were invented – routers, computers, internet
  • we can not move forward as the human race if we only worry about risk, and we even worry about small risk with small things
  • the entire computer power of NASA in 1969 is less than what you have in your phone – when we went to the moon
  • you can choose to risks and put man on the moon, or throw bricks at birds (angry birds app(
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