Ten 60 Second Elevator Pitches #ESOCong #MRX

… Live blogging from the 2013 ESOMAR Congress in Istanbul Turkey. Any errors are my own, any comments or terrible jokes in [] are my own…


  1. Dimitri from Cool Tool: Cloud based research platform, real time sharing, sell and buy any service online – 50 seconds. Grade: C (average)
  2. Sarah from Toluna: Introducing Sample Xpress. Cheater!!! They used a video so there was no timing challenge. And their video went over time!  BOOO!  🙂  Grade: F
  3. Thomas from C&C:  US data collection service started over 25 years ago, Qual and quant services, including mall, added portable tobii eye tracking Grade C
  4. Tomo from Borders: Japan panel provider, booth has a friendly crew so visit them, he left 10 seconds for questions Grade D
  5. Steve from MarketCube: last minute research project and the “orange” isn’t answering any questions. The orange is peeled and an apple emerges from the peel. Couple seconds over time. Grade B
  6. Pravin from Esomar: Asks audience to snap fingers. Asks people from various countries to stand up. Over time! Grade C+
  7. Isaac from 20/20:  WHAT IF qual was limited by distance time or language? WHAT IF? We help you solve your online qual problems. Under time.Grade C+
  8. Tony from Sample Answers Limited: RDD specialists, B2B services, specialists in LATAM and Caribbean. Over time. Grade C
  9. Alistair from Ondevice: Mobile panel company, growth markets, 3 years old, 10 million surveys in 57 companies, pioneers of survey chunking on mobile, splitting surveys into 2 chunks Grade: C+
  10. Pete from SSI: Devices have converged, not just design or inclusivity or sampling, it’s about everything. Over time. Grade C-

I was hoping for someone to WOW us and so left room in the A’s and B’s. I’m betting those will show up in the longer sessions. 🙂

Annie’s Winner: MarketCube!

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