The bum and only bum #MRX


We love buzzwords. Synergy, leveraging, enagement, the more the better! Oftentimes, those buzzwords make their way into commercial advertising making basic products practically unrecognizable. But here is one instance where the brand went out of their way to specifically use a normal word, a small word, a completely not-confusing word.

When was the last time, no, when have you EVER heard the word ‘bum’ in a professional commercial?

Me? This is the first time. Ever.

Congratulations, Cottonelle, on using real words to describe body parts.

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