You can argue over whether to say market research or marketing research. I won’t argue back because when you get right down to it, we’re all talking about the same thing anyways. Potayto potahto.
Perhaps you prefer to call it consumer insights or market insights or consumer intelligence or shopper insights. When I open the dictionary, it’s still going to be described as market research.
Renaming it doesn’t change it. It won’t be more insightful or more important or more useful. It won’t change how you choose a method or analyze data.
It just adds one more word to our ever growing buzzword dictionary.
I think I’ll stick with market research.
–Written on the go