Do you really need a case study? #MRX


Over the years, I’ve been asked many time to create or produce case studies proving a variety of points. Prove surveys shouldn’t be longer than 60 minutes. Prove surveys should use simple language.

Well how about this instead. Prove you can watch a 60 minute television show without getting distracted. Prove you can understand a pharmaceutical commercial. Hey, just prove you can sit through a pharmaceutical commercial.

I really don’t know why we need some of these case studies. Turn your brain on and think what it’s like to be human again. There’s your answer.

–Written on the go

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