Unleashing the Power of Advanced Online Qualitative Approaches
Presenters: Shaili Bhatt, Emily Fitz-Gerald
- Qual is all about finding the story.
- 15 case studies!
- Mobile Journalling – to understand life balance, core values, and interest
- Co-creation – Moms did the written part, then co-creation with the kids, mom/kid partnership made it a family experience
- Run a male track, a female track, and then let the men peek at the women’s track and vice versa
- Try a welcome video at the beginning of each project so people know there are real people behind the software preparing the questions and listening to the opinions
- Try before and after collages
- If you’re asking them to search for images on Google, consider using the advanced search function that lets you specify the images need to be family safe and freely available
- Have responders do the weekly summary for you. Upload your favourite picture again.
- Have people do a training video because the first videos are always lower quality
- Make sure the first ask is simple so that drop-outs are low
- Mobile diary plus GPS good for seeing how people travel from bar to bar, how they chose those locations, why they chose those beverages [I’m assuming they took taxis🙂 ]
- Let community panel responders do their own blogging in the community, use sweepstakes, send newsletters
- Write a help-wanted ad for a product that doesn’t exist
- Let people create their own discussions. Sometimes people will ask something that you forgot to ask yourself. Consider don’t even participating in those discussions. Let people do their own thing.
- Ask outright what questions they want to ask. “What did we not ask you that you want to tell us?”
- Engage right from day 1, as soon as they are recruited. Welcome videos, setting expectation, create teams names, have a quote of the day, do photo safaris, recipe sharing contests, fun irrelevant questions, open forum
- Fun activities like seat these brands around the table like people, which brand sits next to which brand
- Share superstars and quotes with the clients every day, every week; provide video highlight reels
- Watchouts – Don’t ask people to do something “right now” including doing homework, Keep workload reasonable and spread out, avoid video overload – not a half hour every day, dont expect people to engage over weekends and holidays, give everyone an individual greeting, be prepared to up the incentives or re-recruit, plan for technology failures so download your data regularly, don’t overwhelm email accounts with probes.
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- Storytelling by Ted Frank #QRCA #MRX (lovestats.wordpress.com)
- Guide to Geeks and Weirdos by Ron Rentel #QRCA #MRX (lovestats.wordpress.com)
- Behavioural Economics by Deanna Manfredi #QRCA #MRX (lovestats.wordpress.com)