I love social media research because: It lets you conduct research around the world #8 #MRX

The Cat's Pajamas: Stories

I recently wrote a blog post citing ten of the things I love about social media research. Today I address love #8.

Social media research lets you conduct research all around the world while wearing your pajamas.

This advantage is a two disguised as one. First of all, conducting research all around the world is wonderfully easy. There is no need to build relationships with third party survey panel suppliers to access people all around the world. Forget trying to find a focus group facility on another continent that suits your price point and level of quality. If users of your brand have access to an internet enabled computer, you have instant access to the opinions they express in social media.

Second, if you have access to an internet enabled computer in your home, there’s no need to change out of your pajamas and into your work clothes. Ah, memories of writing my dissertation… Get out of bed, eat cereal, wander to my computer, see that 1000 new records have been added to my research database, take a shower, sit out on the balcony. The good ol’ days!

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