Stargazing in the Mobile Research World #MRMW #MRX


Welcome to this series of live blogs from the Market Research in the Mobile World Conference in Cincinnati. With so many sessions, I’m only blogging about a few sessions each day. All posts appear within minutes after the speaker has finished. Any errors, omissions, or silly side comments are my own.  I’ll also be providing end of day summary blog posts for Esomar so keep your eyes peeled for those as well.

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David Brudenell and Paul Chan PureProfile: The Future of Research Logistics

  • graphics are pretty and expensive and by the time they are done, they are no longer relevant
  • who is the future of MR – IBM, google, facebook, salesforce, wpp, nielsen, gfk, ipsos, surveymonkey
  • market research was the data pioneer and made money from supply chain creation as automation didn’t exist.
  • use the 20th century foundation to build your 21st century innovations
  • combine modular industry based surveys, big data, full automation, and scale

Robert Moran, Brunswick Group: The Futures of Market Research

  • 10 “D”s that will chance commerce
  • Disruptive tech, disruptive meme, digitization…. [get the paper for the rest🙂 ]
  • moving beyond the survey, some money will go listening other areas
  • our industry was funded when data was scarce and people were happy to have it
  • shift from asking to observing – we’ll keep asking but just less ofen
  • software and management consulting are now our competitors
  • when there is so much data, we must be trusted advisors of the use of that data
  • “any statement about the future should appear ridiculous”
  • all tribes have a ritual, product needs to be part of that ritual
  • recall the phrase “have a coke break” – that’s a created ritual
  • Dispersive Convergence: tech tools will make parts of MR departments go away, folks just do it themselves
  • Rateocracy: everyone and everything has a rating – Yelp, angie’s list, stamped

Imran Anwar, EiCLoud: The Digital Nexus

  • [last breakout session of the day and the crowd is thin but we’re all listening intently🙂 ]
  • Systems are more powerful and easier to use
  • pace and quality of innovation are exploding
  • people are untethered from physical spaces
  • third world countries are now 2.5th world
  • if you’re not thinking about big data you’re in big trouble
  • freeium will be your competition
  • think about market research with no language or geography barriers, touch screen everything

2 responses

  1. […] 2 100 years of the internet and no more underwear Let’s co-create diapers and research standards Stargazing in the Mobile Research World If you want to play the game, please learn the names Reality meets co-creation Information should […]

  2. […] 2 100 years of the internet and no more underwear Let’s co-create diapers and research standards Stargazing in the Mobile Research World If you want to play the game, please learn the names Reality meets co-creation Information should […]

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