SMART Social Media Research Bootcamp Videos #MRX

I just got back from a whirlwind tour around the US during which time I presented a number of full day Conversition workshops on social media research. We started the day with a bit of theory related to data quality, sampling, content analysis, and sentiment analysis. Then, we enjoyed a lovely lunch where I focused mainly on the olives and desserts, the essential components of any meal including breakfast. Finally, we finished the day with some hands on practice using real live data in EvoListen from brands like Netflix, Walmart, McDonalds, 5 Guys, and more. If you found yourself unable to attend, have no fear, the videos are here! Each one is just a few minutes long so you can eat them up in nice little bites. Enjoy!

  1. Pros and Cons of SMR
  2. Maintaining Data Quality
  3. Sampling and Weighting
  4. Content Analysis
  5. Emoticon Test
  6. Acronym Test
  7. Sentiment Analysis
  8. Validating Sentiment Analysis
  9. Scaling Social Media Data
  10. EvoListen, Variables and Word Clouds
  11. Slang Test
  12. S.M.A.R.T. Test

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